Kathryn Korostoff is a market research expert, passionate about excellence in business innovation through fresh, objective customer insights. She advocates for the use of new methods & rigorous analysis, to help all researchers become Research Rockstars.
A Market Research professional with 25 years of experience, Kathryn has designed and executed more than 600 projects (both B2B and consumer). Current focus is on Market Research training and skill development; helping clients mitigate risk through all phases of the market research life cycle through current methods, best practices and foundational knowledge.
SPECIALTIES
Market Research process improvement: Training, eLearning, policy ...