Krossing

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Things that fascinate me: I have always been fascinated with people 鈥� what inspires them and why they do the things they do. This has led to my interest in stories and brands. Brands, fueled by story, captivate, cajole, irritate, and fill us with hope. We see ourselves through brands, and develop a shared worldview. Yet brands are not real; they exist only through our willingness to believe. Only a powerful story can create an emotional connection with something that doesn鈥檛 exist. Brands gain their power through story. Things I鈥檝e done: I have been a marketer for over 20 years. During this time, I have explored the relationship between stories, objects, value, and brands. This ...

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