Personal Information
Organization / Workplace
Kansas City, Missouri Area, Missouri United States
Occupation
CEO - Diffactory | Marketing for Local | E-commerce | Franchising | Licensing | Recurring Revenue | Actions > Words
Industry
Advertising / Marketing / PR
Website
About
I'm an ordinary guy born with extraordinary curiosity...and a founder's story that involves monthly ransom payments.
While launching and growing new franchise brands at United Real Estate Group, an expensive problem kept popping up:
When we outsourced marketing, expectations weren't met. Almost 100% of the time.
I couldn't wrap my head around all of the effort vendors put into landing us as a client, only to fail when it came to delivery of services and promises.
I knew it was bad when we referenced a retainer payment to one vendor as a ransom payment. At that point I knew what had to be done.
After helping United recapitalize the business with McCarthy Capital, I decided to fix t...
Contact Details
Tags
marketing strategy
diffactory
kevin oldham
strategic planning
start with why
simon sinek
differentiation marketing
martin luther king
real estate marketing
apple
samuel pierpont langley
wright brothers
tedxyouth
steve jobs
curiosity
tedx
elon musk
thomas edison
ceo of your own life
factory mindset
idea validation
business model generation
startup ideas
seth godin
customer acquisition
growth hacking
noah kagan
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