Personal Information
Organization / Workplace
Kansas City, Missouri Area, Missouri United States
Occupation
CEO - Diffactory | Marketing for Local | E-commerce | Franchising | Licensing | Recurring Revenue | Actions > Words
Industry
Advertising / Marketing / PR
Website
About
I'm an ordinary guy born with extraordinary curiosity...and a founder's story that involves monthly ransom payments.
While launching and growing new franchise brands at United Real Estate Group, an expensive problem kept popping up:
When we outsourced marketing, expectations weren't met. Almost 100% of the time.
I couldn't wrap my head around all of the effort vendors put into landing us as a client, only to fail when it came to delivery of services and promises.
I knew it was bad when we referenced a retainer payment to one vendor as a ransom payment. At that point I knew what had to be done.
After helping United recapitalize the business with McCarthy Capital, I decided to fix t...
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