It's been said; "you don't know, what you don't know"...that assertion is never more true than when trying to predict consumer behavior and make important business decisions based on discerned assumptions.
I began BrandTruth with my partner Steve Bosch in 2002 with the objective of developing ways to create more visibility into the world and minds of the shopper (aka consumer). We combined our eclectic branding and retail backgrounds and added some common sense approaches to entering the world of the shopper and in the process, became the proverbial "fly on the wall" in terms of the amount of natural and un-tainted research material we have been able to glean from the marketplace.
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