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- 2. ?§§Ñ§Û§Ü§ß§Ú - §Ú§ß§ä§Ö§â§ß§Ö§ä-§Ú§Ù§Õ§Ñ§ß§Ú§Ö §à §è§Ú§æ§â§à§Ó§à§Þ §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ö §Ú §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ. §©§Õ§Ö§ã§î §Ó§í §ß§Ñ§Û§Õ§Ö§ä§Ö §á§à§Ý§ß§å§ð §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§ð §Ú§Ù §Þ§Ú§â§Ñ new media: §ß§à§Ó§à§ã§ä§Ú, §æ§Ñ§Ü§ä§í, §á§â§Ú§Þ§Ö§â§í §å§ã§á§Ö§ê§ß§í§ç §Ü§Ñ§Þ§á§Ñ§ß§Ú§Û §Ú §Ó§Ú§â§å§ã§ß§í§ç §Ñ§Ü§è§Ú§Û, §Ñ§ß§Ñ§Ý§Ú§ä§Ú§Ü§å, §Ú§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§ñ §â§í§ß§Ü§Ñ. §¬§à§ß§ä§Ö§ß§ä §Ú§Ù§Õ§Ñ§ß§Ú§ñ §Ó§Ü§Ý§ð§é§Ñ§Ö§ä §Þ§à§ë§ß§å§ð §á§â§Ñ§Ü§ä§Ú§é§Ö§ã§Ü§å§ð §Ò§Ñ§Ù§å: §ã§à§Ó§Ö§ä§í §Ó§Ö§Õ§å§ë§Ú§ç §ï§Ü§ã§á§Ö§â§ä§à§Ó §à§ä§â§Ñ§ã§Ý§Ú, §á§Ö§â§Ö§Õ§à§Ó§à§Û §à§á§í§ä §Ñ§Ô§Ö§ß§ä§ã§ä§Ó §Ú §Ü§à§Þ§á§Ñ§ß§Ú§Û, §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à §Ú§ã§á§à§Ý§î§Ù§å§ð§ë§Ú§ç §è§Ú§æ§â§à§Ó§í§Ö §á§Ý§Ñ§ä§æ§à§â§Þ§í, §Ú§ß§ä§Ö§â§Ó§î§ð §ã §Ó§Ö§Õ§å§ë§Ú§Þ§Ú digital-§ã§á§Ö§è§Ú§Ñ§Ý§Ú§ã§ä§Ñ§Þ§Ú. §§Ñ§Û§Ü§ß§Ú §ï§ä§à §à§ä§Ý§Ú§é§ß§Ñ§ñ §Õ§Ú§ã§Ü§å§ã§ã§Ú§à§ß§ß§Ñ§ñ §á§Ý§à§ë§Ñ§Õ§Ü§Ñ, §Ô§Õ§Ö §Þ§à§Ø§ß§à §Ó§í§ã§Ü§Ñ§Ù§Ñ§ä§î §ã§Ó§à§Ö §Þ§ß§Ö§ß§Ú§Ö §Ú§Ý§Ú §à§Ò§ã§å§Õ§Ú§ä§î §ß§à§Ó§à§ã§ä§Ú §à§ä§â§Ñ§ã§Ý§Ú §ã §Õ§â§å§Ô§Ú§Þ§Ú §Ö§Ö §á§â§Ö§Õ§ã§ä§Ñ§Ó§Ú§ä§Ö§Ý§ñ§Þ§Ú.
- 3. ?§¡§å§Õ§Ú§ä§à§â§Ú§ñ §â§à§ã§ã§Ú§Û§ã§Ü§à§Ô§à §â§í§ß§Ü§Ñ digital- §å§ã§Ý§å§Ô §Ô§à§â§Ñ§Ù§Õ§à §ê§Ú§â§Ö, §é§Ö§Þ §å §â§í§ß§Ü§Ñ §Ú§ß§ä§Ö§â§ß§Ö§ä-§â§Ö§Ü§Ý§Ñ§Þ§í. §®§à§Ø§ß§à §Ó§í§Õ§Ö§Ý§Ú§ä§î §ã§Ý§Ö§Õ§å§ð§ë§Ú§Ö §Ô§â§å§á§á§í §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§Ö§Û §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú §à §â§í§ß§Ü§Ö digital. ? PR §Ú §â§Ö§Ü§Ý§Ñ§Þ§ß§í§Ö §Ñ§Ô§Ö§ß§ä§ã§ä§Ó§Ñ: ? §°§ä§Õ§Ö§Ý§í §â§Ö§Ü§Ý§Ñ§Þ§í §Ú PR §Ò§â§Ö§ß§Õ§à§Ó; ? §¶§â§Ú§Ý§Ñ§ß§ã§Ö§â§í (SMM, SEO, §Ü§à§ß§ä§Ö§Ü§ã§ä, §Ü§à§á§Ú§â§Ñ§Û§ä§Ú§ß§Ô, §â§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ñ §Ó§Ö§Ò- §ã§Ñ§Û§ä§à§Ó); ? Web- §Ú SEO-§ã§ä§å§Õ§Ú§Ú; ? §¢§Ý§à§Ô§Ô§Ö§â§í, §Ó§Ý§Ñ§Õ§Ö§Ý§î§è§í §ã§Ó§à§Ú§ç §Ó§Ö§Ò- §â§Ö§ã§å§â§ã§à§Ó; ? §±§â§à§Ú§Ù§Ó§à§Õ§Ú§ä§Ö§Ý§Ú §Ü§à§ß§ä§Ö§ß§ä§Ñ (§Õ§Ú§Ù§Ñ§Û§ß§Ö§â§í, §Ü§Ý§Ú§á§Þ§Ö§Û§Ü§Ö§â§í, §Ü§à§á§Ú§â§Ñ§Û§ä§Ö§â§í §Ú §ä.§Õ.).
- 4. ? §³§ä§Ñ§ä§Ú§ã§ä§Ú§Ü§Ñ §á§à§ã§Ö§ë§Ñ§Ö§Þ§à§ã§ä§Ú §Ú§ß§ä§Ö§â§ß§Ö§ä- §Ú§Ù§Õ§Ñ§ß§Ú§ñ §§Ñ§Û§Ü§ß§Ú §á§à §Õ§Ñ§ß§ß§í§Þ Google Analytics (11. 2014§Ô.) §³§â§Ö§Õ§ß§ñ§ñ §Þ§Ö§ã§ñ§é§ß§Ñ§ñ §á§à§ã§Ö§ë§Ñ§Ö§Þ§à§ã§ä§î - 72 970 §Ö§Õ. §³§â§Ö§Õ§ß§Ö§Ö §Þ§Ö§ã§ñ§é§ß§à§Ö §é§Ú§ã§Ý§à §á§â§à§ã§Þ§à§ä§â§à§Ó - 156 002 §Ö§Õ. §³§ä§Ñ§ä§Ú§ã§ä§Ú§Ü§Ñ §á§à §Ó§Ú§Ù§Ú§ä§Ö§â§Ñ§Þ: 60% §ß§à§Ó§í§Ö, 40% §Ó§Ö§â§ß§å§Ó§ê§Ú§Ö§ã§ñ.
- 5. ?1. §±§â§Ö§ã§ã-§â§Ö§Ý§Ú§Ù (§â§Ñ§Ù§Þ§Ö§ë§Ö§ß§Ú§Ö §Ü§à§Þ§Þ§Ö§â§é§Ö§ã§Ü§à§Û §ß§à§Ó§à§ã§ä§Ú, §Õ§à 2 500 §Ù§ß§Ñ§Ü§à§Ó, 1 §ã§ã§í§Ý§Ü§Ñ, 1 §Ú§Ù§à§Ò§â§Ñ§Ø§Ö§ß§Ú§Ö) ¨C 7 500 §â. 2. PR-§Ú§ß§ä§Ö§â§Ó§î§ð (§â§Ñ§Ù§Þ§Ö§ë§Ö§ß§Ú§Ö ?§£§í§Ò§à§â §§Ñ§Û§Ü§ß§Ú? §ß§Ñ 1 §ã§å§ä§Ü§Ú, §Ù§Ñ§ä§Ö§Þ §Ó §Ý§Ö§ß§ä§Ö §ß§à§Ó§à§ã§ä§Ö§Û §Ú §ã§à§à§ä§Ó§Ö§ä§ã§ä§Ó§å§ð§ë§Ö§Þ §â§Ñ§Ù§Õ§Ö§Ý§Ö, §Õ§à 8 000 §Ù§ß§Ñ§Ü§à§Ó, 2 §ã§ã§í§Ý§Ü§Ú, 3 §Ú§Ù§à§Ò§â§Ñ§Ø§Ö§ß§Ú§ñ) - 20 000 §â. 3. PR-§ã§ä§Ñ§ä§î§ñ (§â§Ñ§Ù§Þ§Ö§ë§Ö§ß§Ú§Ö §Ó §ß§à§Ó§à§ã§ä§Ú §Õ§ß§ñ §ß§Ñ 1 §ã§å§ä§Ü§Ú, §Ù§Ñ§ä§Ö§Þ §Ó §Ý§Ö§ß§ä§Ö §ß§à§Ó§à§ã§ä§Ö§Û §Ú §ã§à§à§ä§Ó§Ö§ä§ã§ä§Ó§å§ð§ë§Ö§Þ §â§Ñ§Ù§Õ§Ö§Ý§Ö, §Õ§à 8 000 §Ù§ß§Ñ§Ü§à§Ó, 2 §ã§ã§í§Ý§Ü§Ú, 3 §Ú§Ù§à§Ò§â§Ñ§Ø§Ö§ß§Ú§ñ) - 20 000 §â. 4. PR-§á§Ñ§Ü§Ö§ä §à§Ò§â§Ñ§Ù§à§Ó§Ñ§ä§Ö§Ý§î§ß§à§Ô§à §ã§à§Ò§í§ä§Ú§ñ: §ã§Ö§Þ§Ú§ß§Ñ§â, §Þ§Ñ§ã§ä§Ö§â-§Ü§Ý§Ñ§ã§ã, §Ü§å§â§ã §Ú §ä.§Õ. (§â§Ñ§Ù§Þ§Ö§ë§Ö§ß§Ú§Ö §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§Ú §ã§à §ã§ã§í§Ý§Ü§Ñ§Þ§Ú §Ú §Ú§Ý§Ý§ð§ã§ä§â§Ñ§è§Ú§ñ§Þ§Ú §Ó §Ü§Ñ§Ý§Ö§ß§Õ§Ñ§â§Ö §ã§à§Ò§í§ä§Ú§Û, §â§Ñ§Ù§Þ§Ö§ë§Ö§ß§Ú§Ö §Ñ§ß§à§ß§ã§Ú§â§å§ð§ë§Ö§Û §ß§à§Ó§à§ã§ä§Ú - §Õ§à 2 500 §Ù§ß§Ñ§Ü§à§Ó, 1 §ã§ã§í§Ý§Ü§Ñ, 1 §Ú§Ù§à§Ò§â§Ñ§Ø§Ö§ß§Ú§Ö) - 5 000 §â. 5. PR-§á§Ñ§Ü§Ö§ä §ï§Ü§ã§á§Ö§â§ä§Ñ (§â§Ñ§Ù§Þ§Ö§ë§Ö§ß§Ú§Ö §ï§Ü§ã§á§Ö§â§ä§ß§í§ç §Ü§à§Þ§Þ§Ö§ß§ä§Ñ§â§Ú§Ö§Ó §Ü §ä§Ö§Ü§ã§ä§à§Ó§í§Þ §Þ§Ñ§ä§Ö§â§Ú§Ñ§Ý§Ñ§Þ - §ß§à§Ó§à§ã§ä§ñ§Þ, §ã§ä§Ñ§ä§î§ñ§Þ, 5 §Ö§Õ.) - 5 000 §â. 6. §±§â§à§Ó§Ö§Õ§Ö§ß§Ú§Ö §Ü§à§ß§Ü§å§â§ã§Ñ (§â§Ñ§Ù§â§Ñ§Ò§à§ä§Ü§Ñ §ã§è§Ö§ß§Ñ§â§Ú§ñ, §Ñ§ß§à§ß§ã§Ú§â§å§ð§ë§Ñ§ñ §ß§à§Ó§à§ã§ä§î §Ó §Ý§Ö§ß§ä§Ö §ß§à§Ó§à§ã§ä§Ö§Û, §ß§à§Ó§à§ã§ä§î §ã §á§à§Õ§Ó§Ö§Õ§Ö§ß§Ú§Ö§Þ §Ú§ä§à§Ô§à§Ó) - 25 000 §â.
- 7. ?1. §¤§Ý§Ñ§Ó§ß§í§Û §Ò§Ñ§ß§ß§Ö§â (780§ç90, §ã§Ü§Ó§à§Ù§ß§à§Û, §â§à§ä§Ñ§è§Ú§ñ §Õ§à 2-§ç) - 35 000 §â./§Þ§Ö§ã. 2. §¢§Ñ§ß§ß§Ö§â §ã§á§â§Ñ§Ó§Ñ (240§ç400, §ã§Ü§Ó§à§Ù§ß§à§Û, §â§à§ä§Ñ§è§Ú§ñ §Õ§à 3-§ç) - 35 000 §â./§Þ§Ö§ã. 3. §±§Ñ§Ü§Ö§ä §Þ§Ú§ß§Ú-§Ò§Ñ§ß§ß§Ö§â§à§Ó §Ó §æ§å§ä§Ö§â§Ö (90§ç50, §ã§Ü§Ó§à§Ù§ß§í§Ö, §ß§Ö §Þ§Ö§ß§Ö§Ö §Õ§Ó§å§ç §Ö§Õ§Ú§ß§Ú§è - §é§Ú§ã§Ý§à §Þ§à§Ø§Ö§ä §Þ§Ö§ß§ñ§ä§î§ã§ñ §Ó §Ò§à§Ý§î§ê§å§ð §ã§ä§à§â§à§ß§å §Ó §Ù§Ñ§Ó§Ú§ã§Ú§Þ§à§ã§ä§Ú §à§ä §Ù§Ñ§á§à§Ý§ß§Ö§ß§Ú§ñ §Õ§Ñ§ß§ß§à§Ô§à §â§Ñ§Ù§Õ§Ö§Ý§Ñ) - 5 000 §â./§Þ§Ö§ã. 1 2 3
- 8. ? §¬§â§Ú§ã§ä§Ú§ß§Ñ §¬§Ñ§Ò§Ý§å§Ü 8 (495) 960-65-87 8 (905) 117-57-20 kristina.kabluk@likeni.ru §¬§à§ß§ä§Ñ§Ü§ä§ß§Ñ§ñ §Ú§ß§æ§à§â§Þ§Ñ§è§Ú§ñ