I'm a BELIEVER and an AGENT of CHANGE. I love innovation in every aspect of life.
As a curious person and passionate about my work, I use to observe people attitudes and behaviors to understand what mobilizes people in a "through the line" media environment (online and offline touchpoints).
I've developed my own strategic approach to face client's business challenges and manage all聽aspects of聽interactive integration/innovation process: different sources and research methodologies - to discern key learinings/insights and enhance the knowledge base for strategy - track competitors, technology/emerging trends, different thinking and breakthrough ideas.
Paid, Owned and Earned media in a thr...
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