A self-proclaimed generalist who tries to balance both technical know-how and business sense that has made me the digital media professional I am today. With over 15 years of experience in digital media, advertising design, loyalty program, events and web analytics, I enjoy all stages of brand building from strategic development through communications and measurement.
I have worked with clients like Resorts World Sentosa, MasterCard, Samsung, TigerAir, ETRADE, and the Singapore GP. Prior to joining the agency, I have worked in retail banking where I gained experience in partnership alliances, customer acquisition, loyalty programs and BTL efforts.
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