鈥� Led agency鈥檚 proprietary thought leadership initiative - 鈥淭he Choicefuls鈥� - quantitative study integrating consumer,shopper and brand persona/archetypes. Speaker, 2014 Expo West, "Progressive Consumers: 12 Innovative ways into their hearts and carts"
鈥� Strategy lead for successful seven year Kashi campaign (7 Whole Grains on a Mission), including evolution from sub-brand to Masterbrand positioning
鈥� Core team member of Kashi segmentation project resulting in identification of new target consumer segments for new product/category expansion ideation as well communication messaging
鈥� New product positioning development and launch communication testing experience across numer...
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