e: pantelis.karamanis@fireflymb.com
t: +30.210.7728.773
Focused on providing insightful & actionable marketing recommendations for brands'鈥� growth across a diverse spectrum of products and services.
- MARKETING RESEARCH & CONSULTANCY EXPERIENCE: Brand strategy, Brand image, Equity & Positioning, U & A studies, Segmentation studies, Website/ e-shop evaluations, Ad/Concept/Package evaluations etc.
- BUSINESS SECTORS: Healthcare, Services, Retail, Public Sector, FMCGs, Personal Care, Home Equipment, Telecommunications, Tobacco, Alcohol, Betting Games etc.
- METHODOLOGIES: From traditional focus groups and in depth interviews to developmental group sessions/ workshops, ethnographic res.
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