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Community engagement
Community Engagement in Higher Ed




    John Lucas, @jplucas55, #UWSocial
Our Old Way
Community engagement
Community engagement
Technology = connection
Our New Way: Web 2.0 tactics
 Social media     Chats
 Crowd-sourcing   Content
 Comments         User-generation
 Polls            Event/campaign
 Curation         Mobile
#1: Seed social everywhere
#2: Develop a tone & voice
#3: Listen & converse
Community engagement
#4: Create connection to content

   Ask questions
   Respect the audience
   Have fun
   Provide value
#5: Integrate social with goals
#FINDUW
SOCIAL MEDIA SCAVENGER HUNT
AUG 31-SEPT 2, 2011
THE BUCKY CHALLENGE
SOCIAL + SCHOLARSHIPS
SEPT 16-OCT 3, 2011
Commencement
  #uwgrad
Community engagement
We're looking at doing a new, huge enterprise

multimedia project on April 18. Please, no

vacations that day.Thanks and more later. This

is going to be fun!

                                  The Director

                                   (Sent Feb. 21)
The end result: uwrightnow.wisc.edu
Where does it get you?
Respect and reputation
Power of 1,000,000
The takeaway: Power of 1
Impact:
Admissions
Alumni
Giving
Customer
service
Advocacy
Reputation
What you
need
Value of our efforts

Not everything that can
be counted counts, and
not everything that
counts can be counted.
      Albert Einstein
You cant stop whats coming, it all aint
waiting on you. Thats vanity.
                --No Country for Old Men
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Community engagement

Editor's Notes

  • #3: MLC House of Brands v. Branded House Some units are very active, others are not Diverse missions and visions, but they are all UW Some have found success in very nice areas Economics uses it for career advice, IAP uses it to connect students to study abroad, schools/college use it for news promotion
  • #9: MLC House of Brands v. Branded House Some units are very active, others are not Diverse missions and visions, but they are all UW Some have found success in very nice areas Economics uses it for career advice, IAP uses it to connect students to study abroad, schools/college use it for news promotion
  • #10: JPL Inspired goofiness spirited brand attribute
  • #11: JPL: Maya Angelou quote: People will forget what you said, people will forget what you did, but people will never forget how you made them feel . Use platforms to enagge with our audience, strenghthen the bond. Perform customer service: @UWMad_Registrar
  • #15: WBH Next: #FindUW Shared goal: introduce new students to campus, showcase university resources to all 30 second summary: --3 days tweeted clues 17 prices .
  • #16: WBH TBC = biggest full-scale social media campaign campus has ever attempted Harness power of university, waa and uwf Unique opportunity from engaged alum stay connected to your alma mater Challenge ran two weeks
  • #17: SF
  • #19: SF -- In the beginning
  • #20: SF Quick 1-2 minute demo, talk-through of the site. Mashup of staff editorial content (stories, photography, videos), social media-sourced content (Twitter, YouTube, email submissions); realtime for 24 hours midnight to midnight;
  • #23: Follower counts arent the be all and end all, but. When youre approaching 1m, time to tweet about it. Facebook and Twitter Across campus (not unique)
  • #25: JPL No dollar value