Llp tecnico-class6
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Q&A about Customer Relationships Team Presentations: Customer Relationships Findings Summary about Revenue Model Work for Next Week
Llp tecnico-class6
- 1. LLP@Tecnico Class 6 Luis Caldas de Oliveira
- 2. Agenda for Class 6 Q&A about Customer Relationships Team Presentations: Customer Relationships Findings Summary about Revenue Model Work for Next Week
- 4. Customer Relationships Strategy Get Customers: Awareness, Interest, Consideration, Purchase Keep Customers: Interact, Retain Grow Customers: New Revenue, Referrals
- 7. Customer Relationships Tactics Get Customers: Earned Media (pr, blogs, etc), Paid Media (ads, promotion), Online Tools Keep Customers: Loyalty programs, customer surveys, check-in calls Grow Customers: Up-sell, cross-sell, next-sell, unbundling
- 8. Getting Data
- 10. Key Concepts CAC: Costumer Acquisition Cost Churn: costume attrition LTV: costumer Life Time Value
- 11. Common Errors Lack of Get strategy and tactics for every customer segment Lack of understanding on how/why customers buy today Lack of tests/website/data/insight Marketing is a dark art
- 14. REVENUE MODEL
- 15. Revenue Models
- 16. Important Revenue Model Pricing TacticStrategy
- 17. Revenue Model is a Strategy 1. What value are my customers willing to pay? 2. How do they pay? 3. How much will they pay?
- 18. Revenue Model Asset sale Ford Usage fee Vodafone Subscription fee salesforce.com Rent Avis Licensing MS Office Intermediation airbnb.com Advertising Google
- 19. Pricing (ways to charge customers) Fixed Cost + profit (product based) Value priced (customer based) Volume priced (encourage volume) Dynamic Negotiation (second hand) Yield management (airplane ticket) Real-time market (stock market) Auctions (ebay)
- 20. Draw the Diagram
- 21. NEXT WEEK
- 22. Presentation for Next Week 際際滷 1: Cover slide 際際滷 2: Business Model Canvas (changes marked in red, different colors for multi-sided markets) 際際滷 3: Hypotheses about revenue model strategy and price tactics 際際滷 4: Experiments for Revenue Model and Pricing? 際際滷 5: What are the important metrics for your business model?
- 23. Presentation for Next Week 際際滷 6: Rough 3-year income statement (revenues, gross margins, significant costs, etc.) 際際滷 7-n: Lessons learned (hypotheses, experiments, results, action)
- 24. Before Next Class Talk to 10-15 customers to test revenue model and pricing (100 for web) Update LPC Narrative and Canvas Work on your MVP Prepare Class Presentation Watch Lecture 7: Partners
- 25. Obrigado