In charge of the Dairy Dessert solutions for the entire region (GCC & Levant).
Grew the business for the past 3 years consequently, stabilised declining Market shares.
Use consumer insight to launch a new product improving brand profitability. Drove operational initiatives and managed efficiently Marketing expenses to improve P&L.
Revamped label to improve impact on the shelf;
Focused on Social Media to increase brand awareness, loyalty & engagement, diffusing recipes to increase trial.
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