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rtb
google adwords
programmatic
real time bidding
media buying
agencies
advertisers
programmatic guaranteed
private deals
publishers
analytics
big data
adroll
google analytics
conversion tracking
tracking
doubleclick
online marketing
utm codes
adwords
adwords structure
ads in adwords
basic account structure
programmatic landscape
atlas
nielsen
viewability
brand safety
ad fraud
ias
advertising
ad server
ad network
agency
audiences
data management platform
ssps
advertiser
demand side platform
ad exchange
agency trading desk
dmp
buying media
dsps
publisher
programmatic buying
keywords in adwords
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