His career started from the management consulting in PwC and Accenture, where he led corp-level strategy and global marketing. Then he moved to NAVER, a Korean version of Google+Yahoo, as a business strategist and a product manager, and now drive the global expansion and operations for BAND in Camp Mobile, a mobile centric subsidiary of NAVER. The efforts in marketing and PR result in a meaningful traction in US and Taiwan market. He is purely focused on "mobile product and platform" widely covering from product concepting to global expansion, and from user acquisition to monetization.