Howtousestockphotosandstilllookcool

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The document provides tips for using stock photos in a more realistic and authentic way. It acknowledges that most stock photos are unrealistic and lack diversity. The tips include choosing stock photos that show real, everyday situations instead of staged scenes; focusing on authentic expressions instead of forced smiles; and leaving room for your own text or images so the stock photo does not overwhelm the page. The last tip is to source stock photos from reputable sites to find options that better represent real people and situations.

HOW TO USE
STOCK PHOTOS & STILL
LOOK COOL
INSIGHTS BY CHRIS ‘KUBBY’ KUBBERNUS

My colleagues
and I always huddle
around a laptop
and high five. Don’t you?

Crap! We’re missing
an Indian or a Latino.
Keep searching.

It’s okay. I get it.
We all need to sometimes
use stock photos.

We don’t always have the budgets,
(or the time) to get custom photos.

Self expression is cool
Leaves room for copy

Self expression is cool
Leaves room for copy
More real

Get in touch
@chriskubbernus
www.linkedin.com/in/chriskubbernus

Getty Images
www.gettyimages.com
iStock
www.istock.com
Shutterstock
www.shutterstock.com

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