Reporting Updates

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The document summarizes updates to Google AdWords API reports in version 201302. It introduces 11 new reports, deprecates 1 report, and improves stats for the Display Network. Some key changes include new reports for feed services, shared budgets, campaign negative locations, and beta features. The conversionTypeId field has also been deprecated.

Technology

Reporting Updates
AdWords API Workshop v201302

Google Confidential and Proprietary

Summary

● 11 reports added, 1 report has been deprecated

● Stats improved in Display Network

● New report for
○ Feed services
○ Shared Budget
○ Campaign negative locations

● Additional reports for beta
○ Reports for Shared sets
○ Reports for Dynamic Search Ads

● conversionTypeId has been deprecated

Google Confidential and Proprietary

Reports added and deprecated

● 11 reports are newly added
○ Audience Performance
○ Budget Performance
○ Campaign Negative Locations
○ Campaign Shared Set Beta feature
○ Display Topics Performance
○ Keywordless Category Beta feature
○ Keywordless Query Beta feature
○ Placeholder Feed Item
○ Placement Performance
○ Shared Set Criteria Beta feature
○ Shared Set Beta feature
● Deprecated report
○ Managed Placements Performance

Google Confidential and Proprietary

Improved stats for Display Network

When ads are targeted for Google Display Network, up to one
matching criteria for each dimension will receive stats while only one
criteria across dimension received stats previously

Example
If an ad is targeted for a placement and two verticals as below, the ad
will be attributed both to the placement "pets.com/dogs" and to the
vertical "pets > dogs" (the most specific criteria in that dimension)

● Placement
○ pets.com/dogs
● Vertical
○ Pets
○ Pets > Dogs

Google Confidential and Proprietary

Update Details - Display

● MANAGED_PLACEMENTS_PERFORMANCE_REPORT is being replaced by
PLACEMENT_PERFORMANCE_REPORT

● The reports now match the display tab stats
○ PLACEMENT_PERFORMANCE_REPORT
○ AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT
○ URL_PERFORMANCE_REPORT

● Interests & Remarketing tab stats matches
AUDIENCE_PERFORMANCE_REPORT

● Topics tab stats matches DISPLAY_TOPICS_PERFORMANCE_REPORT

Google Confidential and Proprietary

Update Details - Feed

● PLACEHOLDER_FEED_ITEM_REPORT is added to provide performance data
for Feeds

● You can edit your extensions without resetting stats

Google Confidential and Proprietary

Update Details - Budget

● This is a report matching the stats for shared budget in "Campaign
- Shared library - Budgets"

● You can retrieve budget's metrics just like in the Shared Budget's
screen table:
○ BudgetId
○ BudgetName
○ BudgetStatus
○ Amount
○ IsBudgetExplicitlyShared
○ BudgetReferenceCount
○ etc.

Google Confidential and Proprietary

Update Details - Campaign Negative Locations

● CAMPAIGN_NEGATIVE_LOCATIONS_REPORT is newly added
○ It matches the excluded locations in Campaign

● You can retrieve the following values
○ CampaignId, Id, IsNegative

● This is a structure-only report
○ No stats (impressions, clicks, etc.)

Google Confidential and Proprietary

Beta features
● Campaign Shared Set
○ Shows which campaign has which shared set.

● Shared Set Criteria
○ Shows keywords in the shared set

● Shared Set
○ Shows shared set status such as Name, Status, ReferenceCount, etc

● Keywordless Category
○ Category report for Dynamic Search Ads

● Keywordless Query
○ Query Report for Dynamic Search Ads

Google Confidential and Proprietary

Others Updates

● conversionTypeId has been deprecated. Use conversionTrackerId in
reports that already have conversionTypeName instead.

● Affected Reports
● ADGROUP_PERFORMANCE_REPORT
● AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT
● CAMPAIGN_PERFORMANCE_REPORT
● CRITERIA_PERFORMANCE_REPORT
● DESTINATION_URL_REPORT
● KEYWORDS_PERFORMANCE_REPORT
● MANAGED_PLACEMENTS_PERFORMANCE_REPORT
● SEARCH_QUERY_PERFORMANCE_REPORT
● URL_PERFORMANCE_REPORT

Google Confidential and Proprietary

Resources

● Release notes
http://goo.gl/lCRvd

● Migration Guide (v201302)
http://goo.gl/f0BOU

● Report Types
http://goo.gl/qupJG

● Reporting Basics (Optional. This isn't mentioned in the deck)
http://goo.gl/Pn9XC

● Code Examples
http://goo.gl/AdGJu

Google Confidential and Proprietary

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Reporting Updates

1. Reporting Updates AdWords API Workshop v201302 Google Confidential and Proprietary

2. Summary ● 11 reports added, 1 report has been deprecated ● Stats improved in Display Network ● New report for ○ Feed services ○ Shared Budget ○ Campaign negative locations ● Additional reports for beta ○ Reports for Shared sets ○ Reports for Dynamic Search Ads ● conversionTypeId has been deprecated Google Confidential and Proprietary

3. Reports added and deprecated ● 11 reports are newly added ○ Audience Performance ○ Budget Performance ○ Campaign Negative Locations ○ Campaign Shared Set Beta feature ○ Display Topics Performance ○ Keywordless Category Beta feature ○ Keywordless Query Beta feature ○ Placeholder Feed Item ○ Placement Performance ○ Shared Set Criteria Beta feature ○ Shared Set Beta feature ● Deprecated report ○ Managed Placements Performance Google Confidential and Proprietary

4. Improved stats for Display Network When ads are targeted for Google Display Network, up to one matching criteria for each dimension will receive stats while only one criteria across dimension received stats previously Example If an ad is targeted for a placement and two verticals as below, the ad will be attributed both to the placement "pets.com/dogs" and to the vertical "pets > dogs" (the most specific criteria in that dimension) ● Placement ○ pets.com/dogs ● Vertical ○ Pets ○ Pets > Dogs Google Confidential and Proprietary

5. Update Details - Display ● MANAGED_PLACEMENTS_PERFORMANCE_REPORT is being replaced by PLACEMENT_PERFORMANCE_REPORT ● The reports now match the display tab stats ○ PLACEMENT_PERFORMANCE_REPORT ○ AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT ○ URL_PERFORMANCE_REPORT ● Interests & Remarketing tab stats matches AUDIENCE_PERFORMANCE_REPORT ● Topics tab stats matches DISPLAY_TOPICS_PERFORMANCE_REPORT Google Confidential and Proprietary

6. Update Details - Feed ● PLACEHOLDER_FEED_ITEM_REPORT is added to provide performance data for Feeds ● You can edit your extensions without resetting stats Google Confidential and Proprietary

7. Update Details - Budget ● This is a report matching the stats for shared budget in "Campaign - Shared library - Budgets" ● You can retrieve budget's metrics just like in the Shared Budget's screen table: ○ BudgetId ○ BudgetName ○ BudgetStatus ○ Amount ○ IsBudgetExplicitlyShared ○ BudgetReferenceCount ○ etc. Google Confidential and Proprietary

8. Update Details - Campaign Negative Locations ● CAMPAIGN_NEGATIVE_LOCATIONS_REPORT is newly added ○ It matches the excluded locations in Campaign ● You can retrieve the following values ○ CampaignId, Id, IsNegative ● This is a structure-only report ○ No stats (impressions, clicks, etc.) Google Confidential and Proprietary

9. Beta features ● Campaign Shared Set ○ Shows which campaign has which shared set. ● Shared Set Criteria ○ Shows keywords in the shared set ● Shared Set ○ Shows shared set status such as Name, Status, ReferenceCount, etc ● Keywordless Category ○ Category report for Dynamic Search Ads ● Keywordless Query ○ Query Report for Dynamic Search Ads Google Confidential and Proprietary

10. Others Updates ● conversionTypeId has been deprecated. Use conversionTrackerId in reports that already have conversionTypeName instead. ● Affected Reports ● ADGROUP_PERFORMANCE_REPORT ● AUTOMATIC_PLACEMENTS_PERFORMANCE_REPORT ● CAMPAIGN_PERFORMANCE_REPORT ● CRITERIA_PERFORMANCE_REPORT ● DESTINATION_URL_REPORT ● KEYWORDS_PERFORMANCE_REPORT ● MANAGED_PLACEMENTS_PERFORMANCE_REPORT ● SEARCH_QUERY_PERFORMANCE_REPORT ● URL_PERFORMANCE_REPORT Google Confidential and Proprietary

11. Resources ● Release notes http://goo.gl/lCRvd ● Migration Guide (v201302) http://goo.gl/f0BOU ● Report Types http://goo.gl/qupJG ● Reporting Basics (Optional. This isn't mentioned in the deck) http://goo.gl/Pn9XC ● Code Examples http://goo.gl/AdGJu Google Confidential and Proprietary

12. Q&A

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