Combining marketing research, ICT and innovation is my main passion. ICT innovations provide new and exciting opportunities for personalized service in a cost-efficient manner. We can build and enhance this mutually reinforcing relationship if we start with a thorough understanding of the customers (businesses or consumers) we serve.
I facilitate, support and guide organizations in service delivery and/or service marketing developments. The premise of the mutually reinforcing relationship allows organizations to achieve better value for their customers and themselves. My expertise ensures customer-driven development, effect measurement, and continuous improvements in service delivery.
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