Founder, Managing Director at Espalhe (=spread).
Specialized in non-traditional communication that encourages people to spread the word about your brand, making it a viral hype.
Passionate about leverage social media connections to not just create awareness, but engagement opportunities that strengthen people鈥檚 ties to the brand
Graduate in Communication Studies from Puc-Rio, New Media Management from Un. of London, Finances from IAG Master - PUC Rio, MBA - PDG/IBMEC
Specialties: # Owned, Earned and Paid Media
# Guerrilha Marketing tools: buzz, viral marketing, ambush marketing, social media, blogging.
# Word of Mouth and PR
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