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São Paulo Area, Brazil, SP Brazil

Managing Director at Espalhe MSLGROUP

Advertising / Marketing / PR

Founder, Managing Director at Espalhe (=spread). Specialized in non-traditional communication that encourages people to spread the word about your brand, making it a viral hype. Passionate about leverage social media connections to not just create awareness, but engagement opportunities that strengthen people’s ties to the brand Graduate in Communication Studies from Puc-Rio, New Media Management from Un. of London, Finances from IAG Master - PUC Rio, MBA - PDG/IBMEC Specialties: # Owned, Earned and Paid Media # Guerrilha Marketing tools: buzz, viral marketing, ambush marketing, social media, blogging. # Word of Mouth and PR