We work with executives of manufacturing and B2B services companies whose sales teams lack a compelling answer to 鈥淲hy should I buy your solution from you鈥攅specially when you鈥檙e more expensive?鈥� or 鈥淟ower your price or I鈥檒l buy from someone else.鈥�
Marketwerks helps companies put their sales teams in a strong position to avoid or fight off customer pressure on price:
鈥� Using our VisibleValue(SM) approach, equip and train sales teams with persuasive messaging and marcom that attracts the right customers.
鈥� Build value into companies鈥� pricing methods鈥攊dentifying and pricing hidden value that鈥檚 free or underpriced.
鈥� Escape an unfavorable position in a commoditizing market, by discovering
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