I observe, analyse and interpret changes and chaos in markets driven by technological disruption to identify opportunities for creating powerful brands, experiences and new business models. I develop the transformative vision, strategy and road maps and then lead the execution of programs, products, campaigns and capabilities to drive sustainable growth and profitability.
I have 15 years marketing, communications, digital and technology transformation and management experience spanning the technology, sports, media, retail, financial services, wagering, government, entertainment, telecommunications industries.
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