Adding Value To A Company

Apr 13, 2010Download as PPT, PDF1 like426 views

This document outlines a plan to gain knowledge of and build relationships within the Salt Lake City commercial real estate market in order to add value to a company. The plan involves researching buildings and tenants, tracking relevant industries, networking within the local real estate community, assisting with deals, and creating marketing materials. The overall goal is to better understand the Salt Lake City retail space and facilitate transactions.

Plan of Attack: Gaining Knowledge, Building Relationships, and Adding Value to a Company

Any city can be used with this method. For this example, we used Salt Lake City.

Gain Knowledge Roster & Stack Client Research Pitches & Marketing Planning Department Industry Tracking Network Facilitate Deals Build Relationships Adding Value to Commerce CRG

Roster & Stack Utilize Google Maps and City of Salt Lake City GIS Map Server to familiarize myself with the market Pound the Pavement! Photograph buildings Assemble/Update Commerce CRG building and tenant database

City of Salt Lake City Planning Department City of Salt Lake City Planning Department Purpose being to alert Commerce CRG of any proposed or approved projects that will be introduced to the market

Industry Tracking Track relevant industries within the market - Retail Specific Current events Funding trends Regulations Overall goal is to better understand the retail space needs within the SLC area

Client Research Utilizing building stacks and databases such as CoStar, research tenants and building owners within the market Determine decision makers Current representation Knowledge gained will be added into the building and tenant database Contact and introduce Commerce CRG.

Pitches & Marketing Materials Help create marketing materials and pitches using MS Office Suite Facilitate in any capacity the compiling or creating of market research material

Network Be pro-active – Similar approach to networking within Park City, Utah market, however this will be on a larger and more professional scale Network within the local real estate community Coffee Lunch Attend real estate events Current ULI Member

Facilitate Deals Assist in any capacity possible Financial Analysis Lease Analysis (Pro-Calc) RFP’s, Proposals Comparables Scheduling Preparing presentations Showing space Always be available

Creator of this presentation December 2008 Graduate of Texas A&M University, Masters of Real Estate May 2007 Graduate of Plymouth State University, B.S. Environmental Planning Leasing Intern, Cushman & Wakefield, Boston, MA Stacked office and laboratory buildings within Cambridge, MA and the 128 West Market Analyzed lease economics using Pro-Calc Attended NAOIP Networking Events Tracked venture capital funding invested into life science industry within Massachusetts ULI Member Argus Training - April 2008

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Adding Value To A Company

1. Plan of Attack: Gaining Knowledge, Building Relationships, and Adding Value to a Company

2. Any city can be used with this method. For this example, we used Salt Lake City.

3. Gain Knowledge Roster & Stack Client Research Pitches & Marketing Planning Department Industry Tracking Network Facilitate Deals Build Relationships Adding Value to Commerce CRG

4. Roster & Stack Utilize Google Maps and City of Salt Lake City GIS Map Server to familiarize myself with the market Pound the Pavement! Photograph buildings Assemble/Update Commerce CRG building and tenant database

5. City of Salt Lake City Planning Department City of Salt Lake City Planning Department Purpose being to alert Commerce CRG of any proposed or approved projects that will be introduced to the market

6. Industry Tracking Track relevant industries within the market - Retail Specific Current events Funding trends Regulations Overall goal is to better understand the retail space needs within the SLC area

7. Client Research Utilizing building stacks and databases such as CoStar, research tenants and building owners within the market Determine decision makers Current representation Knowledge gained will be added into the building and tenant database Contact and introduce Commerce CRG.

8. Pitches & Marketing Materials Help create marketing materials and pitches using MS Office Suite Facilitate in any capacity the compiling or creating of market research material

9. Network Be pro-active – Similar approach to networking within Park City, Utah market, however this will be on a larger and more professional scale Network within the local real estate community Coffee Lunch Attend real estate events Current ULI Member

10. Facilitate Deals Assist in any capacity possible Financial Analysis Lease Analysis (Pro-Calc) RFP’s, Proposals Comparables Scheduling Preparing presentations Showing space Always be available

11. Creator of this presentation December 2008 Graduate of Texas A&M University, Masters of Real Estate May 2007 Graduate of Plymouth State University, B.S. Environmental Planning Leasing Intern, Cushman & Wakefield, Boston, MA Stacked office and laboratory buildings within Cambridge, MA and the 128 West Market Analyzed lease economics using Pro-Calc Attended NAOIP Networking Events Tracked venture capital funding invested into life science industry within Massachusetts ULI Member Argus Training - April 2008

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Adding Value To A Company

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