City Harvest on the Menu

Apr 25, 20111 like263 views

City Harvest on the Menu is a campaign to introduce New Yorkers to City Harvest's network of partner restaurants and encourage donations. Finely set tables will be placed in high-traffic public areas around New York City along with sandwich boards advertising City Harvest's restaurant guide. The guide lists partner restaurants and how patrons can donate to City Harvest through their meals. Donating additional money allows faster seating at the public tables, which will be branded for City Harvest. To-go boxes and receipts from the restaurants will promote donating as well.

City Harvest on the Menu
RESERVE NEW YORK’S
MOST GENEROUS TABLE.
“City Harvest on the Menu” will introduce New Yorkers to the City Harvest
network of restaurants by bringing the restaurants to the streets and giving
the public an incentive to not only dine at City Harvest restaurants but to
donate through them.

Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

MAP OF TABLE LOCATIONS

Tables will be set up in high traffic areas that our target frequents.

For Example: Washington Square Park, 34th Street Herald
Square Subway Station, Times Square, The Guggenheim
Museum, and Columbus Circle.

Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

TABLE PLACEMENT IN STRATEGIC AND HIGH-TRAFFIC LOCATIONS

Finely set dining tables will be placed in areas of high human tra c such as
Times Square, Columbus Circle, and the Guggenheim, which will catch
people’s attention. Strategically positioned sandwich boards will hold copies
of the CIty Harvest Restaurant Guide. The guides contain maps of all the
restaurants that support City Harvest and additional information about how
people can donate to City Harvest through the resturants next time they dine.

Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

SANDWICH BOARDS

Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

DONATE FOR FASTER SEATING

RESERVE
NEW YORK’S
MOST
GENEROUS
TABLE.

Pay extra to be seated faster on busy nights. Reserved City Harvest table will be branded green.

Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

CH APPETIZER RECEIPT STAMP TO-GO BOX

RESERVE NEW YORKS MOST
GENEROUS TABLE.

CITY HARVEST
Specials
A portion of the cost of these dishes are
donated to the City Harvest organization.

Fried Calamari 13

Sweet Potato Fries 17

“City Harvest special
Bruschetta 15
All Proceeds go to City Harvest”

Support City Harvest by ordering
one of our specials.

To-Go Boxes with City Harvest table.
“Donation to City Harvest” option on receipt
“Please do your part to contribute to a great cause. Donate online at:
http://www.cityharvest.org/donate-funds/

Other options for facts to be displayed on to-go box:

$25 helps us rescue more than 100 pounds of food
$50 helps us feed 32 kids for a week
$100 helps feed 15 seniors for a month
$250 helps feed one family for a year”

Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

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This document discusses reserving a table at a generous New York restaurant. The restaurant supports City Harvest, a charity that rescues unsold food to feed the hungry in New York City. Diners are encouraged to donate money to City Harvest through the restaurant, with different donation amounts listed that correspond to how many people or how long a donation could feed. The restaurant also offers a special with proceeds going to City Harvest and mentions a gift card option where 10% of the gift card cost is donated.

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City Harvest on the Menu

1. City Harvest on the Menu RESERVE NEW YORK’S MOST GENEROUS TABLE. “City Harvest on the Menu” will introduce New Yorkers to the City Harvest network of restaurants by bringing the restaurants to the streets and giving the public an incentive to not only dine at City Harvest restaurants but to donate through them. Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

2. MAP OF TABLE LOCATIONS Tables will be set up in high traffic areas that our target frequents. For Example: Washington Square Park, 34th Street Herald Square Subway Station, Times Square, The Guggenheim Museum, and Columbus Circle. Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

3. TABLE PLACEMENT IN STRATEGIC AND HIGH-TRAFFIC LOCATIONS Finely set dining tables will be placed in areas of high human tra c such as Times Square, Columbus Circle, and the Guggenheim, which will catch people’s attention. Strategically positioned sandwich boards will hold copies of the CIty Harvest Restaurant Guide. The guides contain maps of all the restaurants that support City Harvest and additional information about how people can donate to City Harvest through the resturants next time they dine. Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

4. SANDWICH BOARDS Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

5. DONATE FOR FASTER SEATING RESERVE NEW YORK’S MOST GENEROUS TABLE. Pay extra to be seated faster on busy nights. Reserved City Harvest table will be branded green. Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

6. CH APPETIZER RECEIPT STAMP TO-GO BOX RESERVE NEW YORKS MOST GENEROUS TABLE. CITY HARVEST Specials A portion of the cost of these dishes are donated to the City Harvest organization. Fried Calamari 13 Sweet Potato Fries 17 “City Harvest special Bruschetta 15 All Proceeds go to City Harvest” Support City Harvest by ordering one of our specials. To-Go Boxes with City Harvest table. “Donation to City Harvest” option on receipt “Please do your part to contribute to a great cause. Donate online at: http://www.cityharvest.org/donate-funds/ Other options for facts to be displayed on to-go box: $25 helps us rescue more than 100 pounds of food $50 helps us feed 32 kids for a week $100 helps feed 15 seniors for a month $250 helps feed one family for a year” Mike Borell | Alicia Reyerson | Lairen Baller Minneapolis College of Art and Design City Harvest on the Menu: Reserve New York’s Most Generous Table

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City Harvest on the Menu

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