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Milan Area, Italy Italy

CEO & Founder Simple Agency

Advertising / Marketing / PR

Strong expertise in digital marketing and deep knowledge of European digital industry. Along the years he introduced various innovation in the Italian market, form Third Party Adserving system, to Affiliate Marketing model based on pay-per-performance practice, to Re-Targeting, Video Advertising @lternativeTV and Real Time Bidding programmatic buying system. Passionate for web analytics and ROI tracking and analysis. Deep knowledge of SEM (Search Engine Marketing) and SEO, Social Media, Display Advertising, Peformance Marketing, Affiliate Management, Email Marketing, eCRM, Web Usability, Conversion Optimization, Mobile Marketing. Specialties: Relationship & Digital marketing, Online Ad...