As Director of Audience Development at SourceMedia, I am responsible for analytics, digital marketing strategy, strategic targeting, driving traffic, social media strategy, search engine optimization, reporting, maximizing engagement, and consumer loyalty across digital platforms (site, social, and mobile) for all SourceMedia digital properties.
In my previous position as the Director of Online Media for the Independent Film Channel (IFC), I was responsible for strategy and management of IFC.com. During my five-year tenure at IFC, we increased traffic to IFC.com by 700% by developing the site into a content destination known for its editorial voice and original web series, and used socia...
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