After marketing, writing about, developing or reviving brands within the fashion industry for nearly a decade, I found myself obsessively curious about how and why certain brands become more than just that.
My journey to better understand the phenomenon of brand cults, tribes and everything in between has taken me out of fashion and into content strategy - where I happily mix insight and data with creativity and gut instinct for Maxus UK (GroupM). Sitting across the majority of our client portfolio, I design content strategies for awareness, consideration, conversion and loyalty - jargon aside, I like gutsy work that is inspired and informed.
While I am no longer going steady with fashi...
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