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Cultivating a College-Going 
Culture: 
Identifying Barriers and Empowering 
Parents and Families to Increase 
Hispanic Student Persistence and 
Completion 
Maricela Silva 
Dynamics of Leadership 
EDUD 6306-48F
South Texas College (STC), an institution of higher education 
offers certificate and degree programs, and serves the 
communities of Hidalgo and Starr Counties, along the Mexico 
border. It provides transformative educational opportunities to 
these counties and is compounded by a constant influx of 
immigrants, who do not speak English. 
 English-speaking children 
 Spanish-speaking homes 
 Higher education instilled in school 
 Parents and families remain unfamiliar 
with the concept of college-going culture 
due to a lack of materials/information in 
their native language.
This initiative is designed to provide information and resources 
to Spanish-speaking parents and families in an effort to empower 
them and cultivate a college-going culture in our communities. 
The program will: 
 Provide access to information about programs, 
processes, and services in higher education 
 Provide a clear college and career pathway for 
students. 
 Impress on parents and families the 
importance and value of higher education. 
In order to achieve these goals, a team from STC 
will engage the Spanish-speaking population by 
connecting with and going into the communities 
through existing portals, such as public schools, 
community centers, religious institutions, etc.
Many Spanish-speaking parents and families of grade-school 
students have a sense of intimidation when it comes to 
connecting to the college culture. 
According to the 2010 U.S. Census, 85% of 
Hidalgo County households and 95.9% of Starr County 
households speak a language other than English. 
STC provides extensive information in English, through printed 
material and Internet content; however, this information is 
unavailable in Spanish. 
Therefore, Spanish-speaking parents and families remain 
uninformed about higher education and the processes.
This will be accomplished by: 
1) Developing a simple, reproducible, bilingual 
informational video guide and brochure which will 
include the following: 
 The Value of an Education  El valor de la educaci坦n 
 Admissions  Inscripciones 
 Advising  Consejos Acad辿micos 
 Financial Aid  Recursos financieros 
 Continuing Education  Oportunidades educativas 
para adultos 
 Specialized Programs  Programas especializadas 
 Graduation  Graduaci坦n
2) Establishing strong collaborations and relationships with 
institutions, organizations, and individuals who can facilitate an 
engagement of parents, families, and communities through 
events such as Noche de Familia (Family Night). Hosts may 
include, but are not limited to, the following: 
 Public Schools 
 Community Centers 
 Churches and other religious centers 
 Community leaders
3) Create a team comprised of STC faculty and staff who will 
implement this program and provide personal guidance and 
direction. The Team will include representatives from the 
following offices and departments from the College: 
 Admissions and Outreach 
 Financial Aid 
 Advising 
 Continuing Education 
 Academic areas  faculty representative(s) 
 Public Relations and Marketing 
 ADA and Veteran Services
To help facilitate this process, the Team will 
provide Spanish-speaking parents and 
families information, in their native 
language, about programs, processes, and 
services in higher education to provide clear 
college and career pathways for all students. 
Attendees would have to participate in the 
Program Progression (Figure 1) at every 
event. In addition, Teams will impress upon 
these families the importance and value of 
higher education. 
Figure 1
The Initiative will address the disconnect between the 
experiences of the public school students and their parents and 
families, address the language barriers that prevent the transfer 
of information, and the lack of resources. 
This initiative will provide information and resources to Spanish-speaking 
parents and families in order to empower them and 
thereby 
cultivate a college-going culture 
in our communities. 
The team will provide families literature, in Spanish, about 
programs, processes, and services in higher education and 
provide clear college and career pathways for students. This 
program will also impress on these families the importance and 
value of a higher education.
Resources 
Buhidar, W., Herrin, J., Sanchez III, R., Scott, G., and Silva, M.G. (2012). C3@STC: Cultivating a College 
Going Culture/Cultivando una Cultura Universitaria. Ambassadors Leadership Academy, South Texas 
College. 
Migrant Health. (2014). Border Populations. Retrieved from http://mhpsalud.org/who-we-serve/border-populations/. 
South Texas College. (2014). Factbook. Retrieved from http://www2.southtexascollege.edu/ 
factbook/SiteAssets/1%20-%20Access/EnrollmentHeadCountbyInstrucMode_AY2013_E.pdf. 
Texas Education Reports (TPEIR). (2014). High School Graduates' Longitudinal Analysis - by Education 
Service Center Region. Retrieved from http://www.texaseducationinfo.org/ ViewReport.aspx. 
U.S. Census Bureau. (2013). Quickfacts. Retrieved from http://quickfacts.census.gov /qfd/states/48000.html. 
University of Texas-Pan American. (2014). Graduation And Retention Rates For First-Time, Full-Time 
Freshman Fall 1996 - Fall 2013. Retrieved from https://portal.utpa.edu/portal/page/ 
portal/utpa_main/pres_home/oire_home/files_data_and_reports/RetentionnGraduationRatesFall1996ToC 
urrent.pdf.
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Cultivating a college going culture final

  • 1. Cultivating a College-Going Culture: Identifying Barriers and Empowering Parents and Families to Increase Hispanic Student Persistence and Completion Maricela Silva Dynamics of Leadership EDUD 6306-48F
  • 2. South Texas College (STC), an institution of higher education offers certificate and degree programs, and serves the communities of Hidalgo and Starr Counties, along the Mexico border. It provides transformative educational opportunities to these counties and is compounded by a constant influx of immigrants, who do not speak English. English-speaking children Spanish-speaking homes Higher education instilled in school Parents and families remain unfamiliar with the concept of college-going culture due to a lack of materials/information in their native language.
  • 3. This initiative is designed to provide information and resources to Spanish-speaking parents and families in an effort to empower them and cultivate a college-going culture in our communities. The program will: Provide access to information about programs, processes, and services in higher education Provide a clear college and career pathway for students. Impress on parents and families the importance and value of higher education. In order to achieve these goals, a team from STC will engage the Spanish-speaking population by connecting with and going into the communities through existing portals, such as public schools, community centers, religious institutions, etc.
  • 4. Many Spanish-speaking parents and families of grade-school students have a sense of intimidation when it comes to connecting to the college culture. According to the 2010 U.S. Census, 85% of Hidalgo County households and 95.9% of Starr County households speak a language other than English. STC provides extensive information in English, through printed material and Internet content; however, this information is unavailable in Spanish. Therefore, Spanish-speaking parents and families remain uninformed about higher education and the processes.
  • 5. This will be accomplished by: 1) Developing a simple, reproducible, bilingual informational video guide and brochure which will include the following: The Value of an Education El valor de la educaci坦n Admissions Inscripciones Advising Consejos Acad辿micos Financial Aid Recursos financieros Continuing Education Oportunidades educativas para adultos Specialized Programs Programas especializadas Graduation Graduaci坦n
  • 6. 2) Establishing strong collaborations and relationships with institutions, organizations, and individuals who can facilitate an engagement of parents, families, and communities through events such as Noche de Familia (Family Night). Hosts may include, but are not limited to, the following: Public Schools Community Centers Churches and other religious centers Community leaders
  • 7. 3) Create a team comprised of STC faculty and staff who will implement this program and provide personal guidance and direction. The Team will include representatives from the following offices and departments from the College: Admissions and Outreach Financial Aid Advising Continuing Education Academic areas faculty representative(s) Public Relations and Marketing ADA and Veteran Services
  • 8. To help facilitate this process, the Team will provide Spanish-speaking parents and families information, in their native language, about programs, processes, and services in higher education to provide clear college and career pathways for all students. Attendees would have to participate in the Program Progression (Figure 1) at every event. In addition, Teams will impress upon these families the importance and value of higher education. Figure 1
  • 9. The Initiative will address the disconnect between the experiences of the public school students and their parents and families, address the language barriers that prevent the transfer of information, and the lack of resources. This initiative will provide information and resources to Spanish-speaking parents and families in order to empower them and thereby cultivate a college-going culture in our communities. The team will provide families literature, in Spanish, about programs, processes, and services in higher education and provide clear college and career pathways for students. This program will also impress on these families the importance and value of a higher education.
  • 10. Resources Buhidar, W., Herrin, J., Sanchez III, R., Scott, G., and Silva, M.G. (2012). C3@STC: Cultivating a College Going Culture/Cultivando una Cultura Universitaria. Ambassadors Leadership Academy, South Texas College. Migrant Health. (2014). Border Populations. Retrieved from http://mhpsalud.org/who-we-serve/border-populations/. South Texas College. (2014). Factbook. Retrieved from http://www2.southtexascollege.edu/ factbook/SiteAssets/1%20-%20Access/EnrollmentHeadCountbyInstrucMode_AY2013_E.pdf. Texas Education Reports (TPEIR). (2014). High School Graduates' Longitudinal Analysis - by Education Service Center Region. Retrieved from http://www.texaseducationinfo.org/ ViewReport.aspx. U.S. Census Bureau. (2013). Quickfacts. Retrieved from http://quickfacts.census.gov /qfd/states/48000.html. University of Texas-Pan American. (2014). Graduation And Retention Rates For First-Time, Full-Time Freshman Fall 1996 - Fall 2013. Retrieved from https://portal.utpa.edu/portal/page/ portal/utpa_main/pres_home/oire_home/files_data_and_reports/RetentionnGraduationRatesFall1996ToC urrent.pdf.