This initiative aims to cultivate a college-going culture in two counties along the Mexico border by providing Spanish-speaking parents and families with information about higher education opportunities. It will develop bilingual materials about college admissions, financial aid, programs, and the value of higher education. It will also organize community events in partnership with schools and religious institutions to distribute these materials and inform families in their native language. The goal is to address language barriers that prevent information sharing, empower families, and provide clear pathways to college for students.