Leading London-based strategist and published author, specialising in innovation in media and marketing. After international career in the music industry, an early entrant into digital media 20 years ago.
Now advises leaders in many of the world鈥檚 largest brands, media companies and international entertainment firms.
Co-author of the seminal 2002 work on online business strategy, "Promiscuous Customers: Invisible Brands 鈥� Delivering Value in Digital Markets", recently published second book, "Otherwise Engaged: Branding in a Connected Culture".
Also written for Market Leader, The Wall Street Journal, Marketing Week, Design Week, Design Management Journal.
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