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Personal Information
Organization / Workplace
Greater Chicago Area United States
Occupation
Chief Analytics Officer | Adjunct at DePaul University
Industry
Advertising / Marketing / PR
Website
About
Jeff is a senior marketer who has been an officer at some of the world's largest digital, advertising and communications agencies. He has led seven figure account teams, digital shared services and the data horizontal to help brands such as Microsoft, AT&T, Infiniti, Discover, Sprint and Carnival build relationships with consumers that drive revenue, loyalty and innovation. The Harvard Business Review recently profiled him and his analytics work at M Booth alongside companies such as eBay, KPMG and Clorox. He is regularly quoted by media ranging from DM News to NPR and has recently spoken at various conferences, such as IBM's signature Chief Data Officer Symposium and Marketing 2 Women.
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