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Kelley personal brand 03.27.13

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M Booth & DePaul University
M Booth & DePaul University

A guide to personal branding in four easy steps: discover, refine, communicate and live. Presented to hundreds of Kelley School of Business freshman and sophomores at Indiana University on March 28, 2013.

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@BODZEWSKI THE “YOU” BRAND
Why Me? 100+ Hired entry-level positions 8 Years from intern to VP 6/1 Different agencies/times looked for a job 2.7 Undergrad GPA @bodzewski
@bodzewski @bodzewski
@bodzewski
What is a brand? @bodzewski
A brand is a promise. @bodzewski
A Promise Of… … exceptional quality Experiences and high expectations. @bodzewski
A Promise Of… … polarizing passions Values and interests. @bodzewski
A Promise Of… Envy @bodzewski
A Promise Of… … questionable Real Priorities decisions and risks. @bodzewski
Stay With Me… @bodzewski
Your Brand in Four Steps @bodzewski
“What am I supposed to do when the club lights come on? It’s easy to be Puff, it’s harder to be Sean.” - Coming Home, Diddy @bodzewski
Step One: Define Your Promise @bodzewski
“What do I stand for? Oh what do I stand for? Most nights, I don't know.” - Some Nights, Fun @bodzewski
Step One: Define Your Promise It’s time to be honest - Strengths? - Weaknesses? - Passions? - Goals? @bodzewski
Step Two: Refine Your Promise @bodzewski
“Is that what you want, or is that what people expect of you?” - Don Draper, Mad Men @bodzewski
Step Two: Refine Your Promise Your audience and their unmet needs - Boss - Family - Friends - Professors - Significant other @bodzewski
Step Three: Communicate Your Promise Know your passion @bodzewski
“On Wednesdays we wear pink.” - Karen, Mean Girls @bodzewski
Step Three: Communicate Your Promise Perception is reality - Actions - Artifacts - Associates - Communicati on @bodzewski
Step Four: Live Your Promise Know your passion @bodzewski
“Here we go back, this is the moment Tonight is the night, we’ll fight till it’s over. So we put our hands up like the ceiling can’t hold us.” - Can’t Hold Us, Macklemore @bodzewski
Step Four: Live Your Promise There’s no end - Take risks - Fail - Learn - Adapt - Breathe @bodzewski
“I make an impact when others can’t or won’t.” - My promise 26 @bodzewski
Tell me your promise @bodzewski #220promise

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Kelley personal brand 03.27.13

  • 1. @BODZEWSKI THE “YOU” BRAND
  • 2. Why Me? 100+ Hired entry-level positions 8 Years from intern to VP 6/1 Different agencies/times looked for a job 2.7 Undergrad GPA @bodzewski
  • 5. What is a brand? @bodzewski
  • 6. A brand is a promise. @bodzewski
  • 7. A Promise Of… … exceptional quality Experiences and high expectations. @bodzewski
  • 8. A Promise Of… … polarizing passions Values and interests. @bodzewski
  • 9. A Promise Of… Envy @bodzewski
  • 10. A Promise Of… … questionable Real Priorities decisions and risks. @bodzewski
  • 11. Stay With Me… @bodzewski
  • 12. Your Brand in Four Steps @bodzewski
  • 13. “What am I supposed to do when the club lights come on? It’s easy to be Puff, it’s harder to be Sean.” - Coming Home, Diddy @bodzewski
  • 14. Step One: Define Your Promise @bodzewski
  • 15. “What do I stand for? Oh what do I stand for? Most nights, I don't know.” - Some Nights, Fun @bodzewski
  • 16. Step One: Define Your Promise It’s time to be honest - Strengths? - Weaknesses? - Passions? - Goals? @bodzewski
  • 17. Step Two: Refine Your Promise @bodzewski
  • 18. “Is that what you want, or is that what people expect of you?” - Don Draper, Mad Men @bodzewski
  • 19. Step Two: Refine Your Promise Your audience and their unmet needs - Boss - Family - Friends - Professors - Significant other @bodzewski
  • 20. Step Three: Communicate Your Promise Know your passion @bodzewski
  • 21. “On Wednesdays we wear pink.” - Karen, Mean Girls @bodzewski
  • 22. Step Three: Communicate Your Promise Perception is reality - Actions - Artifacts - Associates - Communicati on @bodzewski
  • 23. Step Four: Live Your Promise Know your passion @bodzewski
  • 24. “Here we go back, this is the moment Tonight is the night, we’ll fight till it’s over. So we put our hands up like the ceiling can’t hold us.” - Can’t Hold Us, Macklemore @bodzewski
  • 25. Step Four: Live Your Promise There’s no end - Take risks - Fail - Learn - Adapt - Breathe @bodzewski
  • 26. “I make an impact when others can’t or won’t.” - My promise 26 @bodzewski
  • 27. Tell me your promise @bodzewski #220promise