The document discusses brand identity for Mixilion, stating that a corporate identity defines a company rather than just being created by its logo. It asserts that a corporate ID manifests the values an institution stands for like a symbol, and that symbols can take on new meanings over time through association. The document notes that Mixilion is a style of cutting crystals to the highest quality standards, and that the company aims for perfection and quality to match the precision suggested by its name.