Personal Information
Organization / Workplace
Raleigh-Durham, North Carolina Area United States
Occupation
Director, Digital Strategy
Industry
Advertising / Marketing / PR
About
Digital marketing executive with 16+ years of marketing expertise. Served in a variety of senior leadership digital marketing roles across the pharmaceutical, consumer products and digital agency industries.
Grounded in the fundamentals of integrated marketing, eCommerce and consumer relationship marketing (CRM) with the in-depth understanding of technical feasibility to ensure success. Passionate digital steward with drive to craft digital strategies that leverage consumer and professional insights, deliver quantifiable results, and maximize the marketing potential of the digital channel.
Prior to joining POZEN, Melissa was head of digital marketing and eCommerce for Burt’s Bees,...
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