Digital marketing executive with 16+ years of marketing expertise. Served in a variety of senior leadership digital marketing roles across the pharmaceutical, consumer products and digital agency industries.
Grounded in the fundamentals of integrated marketing, eCommerce and consumer relationship marketing (CRM) with the in-depth understanding of technical feasibility to ensure success. Passionate digital steward with drive to craft digital strategies that leverage consumer and professional insights, deliver quantifiable results, and maximize the marketing potential of the digital channel.
Prior to joining POZEN, Melissa was head of digital marketing and eCommerce for Burt鈥檚 Bees,...
Contact Details
Tags
social mediadigital strategyconsumer goods and servicescase studypharmaceutical industrysocial media strategydigital marketing
We鈥檝e updated our privacy policy so that we are compliant with changing global privacy regulations and to provide you with insight into the limited ways in which we use your data.
You can read the details below. By accepting, you agree to the updated privacy policy.
