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Michael Loveridge Resume
- 1. Michael C. Loveridge 801-921-9966 mikeyloveridge@gmail.com Summary I have a strong background in developing marketing strategy with a focus on analytics. Background Strategic Planning Online User Experience Statistical Methodology Omniture tools Conversion Optimization Profiling, Predictive Models Campaign Development A/B & Multivariate Testing Email & Social Media Work History Marketing & Analytics Consultant / Owner - Katmai Consulting (4 years) 2008-Present Small and medium-sized business and marketing consultation for software companies, online service and product retailers. Clients include: Omniture, CMO.com, OverstockDrugstore.com, iTOK.net, LIFE as it COULD be, Real Internet Solutions Used the most complex installation of Omniture tools to improve online conversion rates by double digits. This increased revenue by $100,000 to $500,000 per month. (2 years) Increased profit by 4% for an online retailer, (60,000 unique visitors per month), through optimizing free shipping offers, stabilizing stock outs, and decreasing checkout abandonment Online Reporting Developed a comprehensive array of Omniture dashboards that stabilized subscriber retention and increased unique visitors from 15,000 to 20,000 per month. Was one of the key participants in the Omniture planning, implementation, and bug testing. President of LIFE as it COULD be - Using a team of 4, plus 11 contractors, pioneered a subscription-based online recruiting software tool for direct sales professionals. Developed and executed a marketing plan, and product design, which grew subscribers from 300 to 2,000 in 8 months and saved the company from closure. (2 years) Built a 0 e-mail subscriber site to over 3,500 subscribers, having average open rates of 91% and click through rates of 30%+. Industry average - 15% for open rates, 6% click through rates. This allowed a cut in marketing spend by 50%. Investment Analyst Katmai Investing (2 years) 2005-2007 Used market trends and financial data to develop investment models in real estate, commodities, currencies and futures markets with investor money Senior Analytics & Optimization Manager Ancestry.com (1 year, 10 months) 2003-2004 Designed and managed the implementation of a 3-part program to increase website conversion and profitability off a site that saw over a million unique visitors per month Core Reporting Constructed automated reporting templates for marketing channels based on industry standard metrics. Decisions were then made from credible data and analytic baselines. Optimization Experimental design, statistical analysis, interpretation, and ROI tracking increased landing page conversion rates by over 65% Ad hoc studies Leveraged methodologies (regressions, ANOVA, correlations, etc.), and tools (Omniture, SAS, Excel, etc.). Saved $1,000,000 in corporate cost by finding ad server inconsistencies. Page | 1
- 2. Michael C. Loveridge 801-921-9966 mikeyloveridge@gmail.com Senior Pricing Specialist Intel (2 years, 6 months) 2000-2002 Managed server CPU pricing in a cross-functional marketing, sales and finance position (MMBP) Maintained strategic market share in a fiercely competitive market by creating geographic and segment specific pricing with local accountability Collected customer feedback for next generation product feature needs and worked with development teams to build in customer requirements on product and pricing roadmaps Re-wrote the Intel pricing models Financial Analyst Fairbanks Capital (1 year, 8 months) 1997-1998 Designed, built, and implemented an Access/Visual Basic application allowing teams to efficiently input data and get time-sensitive reports to management with the touch of a button Marketing Research Analyst Pine Company (2 years) 1995-1996 Managed a team of 15 to do the time-sensitive analysis for a presidential campaign. Met or exceeded all deadlines and accuracy requirements. Mastered a complex analysis process for movie studios, (such as Fox, Disney, etc.), in 6 months when it was projected to take at least a year Education MBA (2000), Brigham Young University, Provo, Utah. 660 GMAT. Consulting for Novell, Hogi Yogi. Top paying internship at The Candle Corp (Enterprise software). Taught an undergraduate marketing class for 1 semester. Research intern for Professor Michael Geurts on retail forecasting using time series methodology. Graduated in the top 25%. Had the most interviews and best offer coming out of the program (Intel MMBP). Bachelor of Science (1994), Statistics major, Mathematics minor, Brigham Young University, Provo, Utah. BYU Student Association Program Director Managed a team of 8. Used traditional marketing methods to cut student driving fatality rates to 0% over semester breaks. Professional Training Omniture University, Comprehensive training in all Omniture tools and implementation Marketing Experiments Web Page Optimization Certified Power user: Microsoft Office, Omniture SiteCatalyst, Tableau, Infusionsoft Trained in: SPSS, SAS, Matlab, Atlas, Google Analytics, Photoshop, Dreamweaver, Access, SQL, FrontPage, Java, HTML, C, Omniture Suite 14, WordPress Other Eagle Scout, Freestyle BMX athlete (World ranking #3), Service Volunteer in Western Canada for 2 years (1988-1989), Whitewater River Guide, Scoutmaster Page | 2