Marshall Mermell is president of MKTworks, Inc. (Marketing Works), a full-service advertising and marketing firm. Marketing Works specializes in innovation marketing. Mermell initiated one of the first applications of One-to-One marketing in the medical-device manufacturing sector and is a pioneer in the discipline of risk-managed marketing. His experience includes direct response marketing, project management, public relations, marketing research and measurement analysis. Since the early 80鈥檚 he has led strategic marketing campaigns for a diverse group of clients, including those in the high technology service and manufacturing sectors, financial and healthcare industries, and nonprofit o
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