The blurb: Director, analytical specialist in semiotics and discursive analysis with 17 years experience; spanning both agency and client-side creative and strategic consulting, with brands like B&O, Coca Cola, Ford, Nokia, P&G and many many others. As with all blurb, it tells so little of the story...
I was a curious kid. In many ways I鈥檓 still that curious kid; one who fell in love with how meaning is made. Yes, I grew up to be a semiotician. Then I fell head over heels for industrial design.
Semioticians are fairly rare beasts but those whose work is specifically optimised for industrial design are rarer still. Imagine a company where an entire semiotic team works hand-in-hand with o...
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