Before returning to the University of LImerick in 2002, Maurice spent a decade teaching in a number of academic institutions across the UK including Nottingham University, Nottingham Trent University and the University of Glamorgan.
Maurice is a consumer researcher with a particular focus on embodiment, though he has also contributed work within the fields of branding and advertising. He has co-written two textbooks in the field of direct and relationship marketing, and has over 30 peer-reviewed publications. These publications have appeared in journals such as Consumption, Markets & Culture, the European Journal of Marketing, the Journal of Marketing Management, and Marketing Theory. He...
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