International Media and Strategic Planning Executive
Areas of competence:
* Strategic Plannning
* Media: Strategy, Planning, Negotiation, Buying
* Re-engineering of media units
* Training
Specialist in successful product launches:
* Diet Coke (Mexico)
* Camel Cigarettes (Mexico)
* Colgate Total (Mexico)
* Fabuloso Cleaner (Mexico)
* Plenitude & Lancome (Mexico)
* Quatro (Coca Cola Co) (Argentina)
* General Motors (Argentina)
* Oreo, Club Social (Nabisco) (Latin America)
* Glade (SCJ) (Latin America)
* Kingston Mini-Fun (Latin America)
* Visa & MasterCard (Latin America)
High-stakes negotiation
* World Cup (Mexico)
*...
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