Online marketing goes beyond a company's website. In order for a business to stay relevant, a business owner or marketing team must identify several key factors.
1. Who are our customers and what are their online behaviors?
2. Who are our (online) competitors (and where how do we measure up?
3. How easy is if for customers and prospects to find and navigate my website?
4. Is my brand messaging relevant to my customers?
5. Are my online marketing channels equipped to collect leads from my prospects?
The website has become the hub for all marketing and advertising and if it's not positioned in front of your customers, they are likely going somewhere else because they don't know you
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