La presentazione del Dott. Valerio Vitolo, NFE Southern Europe HR & Findus Italy HR e Legal Director, partendo dalla storia del brand Findus nellambito della Nomad Foods Company, descrive le principali sfide culturali e organizzative che lazienda sta affrontando.
As the formerly discreet worlds of Physical, Human, and Digital aggregate in a new shopping future, what does the end-game look like for retail? What is beyond the current omnichannel rhetoric? With proven, thought-provoking style, Christian Davies assess the way forward for retailers and brands as they attempt to navigate this challenge. The hypothesis is a simple one: that the combination of Physical, Human and Digital touch points results in an Experience Signature unique to every brand. Davies outlines not just why Experience Signatures matter, but why strategically addressing them will be critical for the future of retail. Presentation given at NRF 2015 in New York City on Jan. 13th.
Sales and distribution presentation on procter n gamble(P&G)prantraj
油
This document provides an overview of P&G's sales and distribution system and a case study on Cool Heads, a pharmaceutical company. It discusses P&G's old distribution network, issues they faced, and their Project Golden Eye initiative to improve efficiency. It also compares FMCG and industrial sales/distribution models. For Cool Heads, it outlines their new chocolate coffee drink launch, reasons for failing to meet sales targets, and recommends prize schemes, trade shows, and sales contests to improve performance. Changing the distribution channel could help increase a company's sales.
ITC Foods launched Bingo, a new brand of snacks, in India. They conducted extensive research on home-made snacks and consumer behavior. Bingo was positioned as a youthful brand offering innovative Indian flavors. It was launched with potato chips and finger snacks in 16 flavors through a wide distribution network. Advertisements around the World Cup helped create brand awareness. While Bingo captured 16% market share, its many flavors caused some confusion. The document discusses ITC's brand strategy, product portfolio, research, segmentation, targeting, positioning, competitors and marketing of Bingo.
Godiva is facing challenges with its brand image and sales. Recommendations are made to address six main questions: 1) Make Godiva's image more exclusive in Europe by prioritizing store visibility and special offers. 2) Increase sales and profits by motivating more frequent purchases and product placement. 3) Overcome weaknesses in Belgium by reducing production costs and making products more affordable. 4) Adopt localization over globalization to appeal to cultural differences. 5) Consider a mid-range product line to increase sales year-round. 6) Modify Japanese packaging to emphasize Godiva's Belgian origins and increase brand reputation. The total time for actions is 18 months.
In a noisy, multi-tasking world, it is increasingly challenging to capture the attention of consumers.
This is why storytelling is getting more attention. This presentation looks at the value and benefits of storytelling, offers insight around tactical best practices, and features examples of good storytelling from brands such as Airbnb and Budweiser.
This media plan allocates a budget of 77.7 million rupees to promote Nestle yogurt over 15 days across print, electronic, and outdoor media in major cities of Pakistan. Print advertising will focus on daily newspapers and magazines, costing 53.8 million and 15.2 million respectively. Electronic media placements include popular TV channels during prime time slots, totaling 15.2 million. Outdoor advertising through hoardings in Karachi, Lahore, and Islamabad will cost 8.6 million. The campaign aims to boost seasonal recall and maintain brand presence among its primary target audience of women ages 18+ nationwide.
How to write better creative briefs for Toyota.David Bell
油
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
This document discusses AIESEC's product leadership strategy. It begins by outlining the four main benefits that AIESEC offers: access to talent, employer branding, impact in society, and access to youth opinion. It then discusses choosing a strategy of product leadership over cost leadership or customer intimacy. Product leadership entails delivering leading edge products and services and adapting to new conditions. The document outlines key principles of a product leadership strategy like developing innovation and educating markets. It examines product leadership from a corporate perspective, noting companies can charge higher prices for unique products but also face risks of imitation. Finally, it prompts reflection on applying this strategy within AIESEC and local committees.
The document discusses the composition of the Bible, noting that it is a library of 73 books written over 1500 years by over 40 authors. The Old Testament consists of 46 books written before Christ, while the New Testament contains 27 books written after his death by eyewitnesses. Together, the 73 books tell a unified story through prophecy and fulfillment despite being written by many authors over many centuries.
The document provides an overview and analysis of the biblical book of Revelation. It outlines the book's key themes, chapters, and references to Jesus Christ. Revelation is described as dealing with things that will soon take place and things of the end times. It promises a blessing to all who read it and contains warnings for the church. Jesus Christ is prominently featured throughout the book as the ruler, redeemer, and judge.
Details are very sparse on this one, but sources tell us that Skyy Vodkawhich is owned by Campari America and was the third highest-selling vodka in the U.S. in 2014is looking for a new agency partner. Skyy picked Venables Bell & Partners as its new lead creative agency in November 2013, with the San Francisco shop beating out Mekanism and Mistress for the business several months after Campari purchased the vodka company for more than $200MM (it had previously owned a minority stake in Skyy Spirits). At the time, Camparis estimated media spend for its new brand was $30 million for 2014.
A Heineken 辿 uma cervejaria holandesa presente no Brasil desde 1980. Recentemente, a marca vem investindo em fortalecer seu posicionamento de cerveja premium internacional de qualidade por meio de campanhas criativas. No entanto, seu foco atual nos homens pode gerar n達o identifica巽達o das mulheres, que tamb辿m fazem parte do p炭blico-alvo. sugerido que a Heineken amplie sua comunica巽達o para atrair tamb辿m o p炭blico feminino.
This is the presentation I shared at our (space150's) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent thoughts on this topic of well (search for their presentations here too). Campaigning isn't quite the right term for what I was trying to say, but some good discussion followed the presentation, so it wasn't totally off. I'll be working to improve this, so if you have any thoughts, please share.
This document provides an overview of Google's business strategies. It discusses Google's product timeline, market share dominance in search engines, and revenue sources. The document also analyzes Google's levels of strategy, primary differentiation strategy through data centers and search algorithms, and secondary growth strategy of acquisitions and new product introductions. Additionally, it performs internal and external environmental analyses of Google's strengths, weaknesses, opportunities, and threats. Finally, the document places Google's products and services in its BCG matrix and discusses its restructuring strategy.
Inculturation refers to adapting the presentation of the Gospel to specific cultures being evangelized. It involves both the incarnation of the Gospel in native cultures and the introduction of these cultures into the life of the Church. Enculturation is the process by which an individual learns the accepted norms and values of their culture. Acculturation describes the modification of a group or individual's culture through contact with another culture.
This document contains SWOT analyses for three products: an energy drink, jeans, and protein bars. For the energy drink, key strengths are its wide appeal and claims of boosting energy, while weaknesses include potential health issues from overconsumption and a competitive market. Opportunities lie in attracting new customers and developing a unique selling point, while threats include other strong brands. Similarly, the analyses identify strengths, weaknesses, opportunities, and threats for jeans and protein bars.
The first protestant missionary to India. He is the first man to translate new Testament into Tamil and translated the Old Testament books from Genesis to Ruth.
Mahou San Miguel es el mayor productor espa単ol de cerveza. Se fund坦 en el a単o 2000 a trav辿s de la compra del 70% de San Miguel por parte de Mahou. Desde entonces ha adquirido varias cerveceras como Alhambra, expandi辿ndose a nivel nacional e internacional. Realiza diversas estrategias de marketing como patrocinios deportivos, promociones y eventos para llegar a su p炭blico objetivo interesado en el ocio y la cerveza.
際際滷s of the keynote by Chris Goward (CAN) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "Conversion Optimization as a key business strategy" http://conversionhotel.com
This media plan allocates a budget of 77.7 million rupees to promote Nestle yogurt over 15 days across print, electronic, and outdoor media in major cities of Pakistan. Print advertising will focus on daily newspapers and magazines, costing 53.8 million and 15.2 million respectively. Electronic media placements include popular TV channels during prime time slots, totaling 15.2 million. Outdoor advertising through hoardings in Karachi, Lahore, and Islamabad will cost 8.6 million. The campaign aims to boost seasonal recall and maintain brand presence among its primary target audience of women ages 18+ nationwide.
How to write better creative briefs for Toyota.David Bell
油
How to write better creative strategies and briefs.
This workshop was written for MercerBell clients to enable them to prepare better briefs that will lead to more customer delight.
What you will get from this presentation is a real insight into the creative mind and process, you will learn how to write an airline ad, the 4 steps to writing a better creative brief and how to run and feedback on a creative presentation.
Enjoy.
Ps. And please share if you have learnt something from this presentation.
This document discusses AIESEC's product leadership strategy. It begins by outlining the four main benefits that AIESEC offers: access to talent, employer branding, impact in society, and access to youth opinion. It then discusses choosing a strategy of product leadership over cost leadership or customer intimacy. Product leadership entails delivering leading edge products and services and adapting to new conditions. The document outlines key principles of a product leadership strategy like developing innovation and educating markets. It examines product leadership from a corporate perspective, noting companies can charge higher prices for unique products but also face risks of imitation. Finally, it prompts reflection on applying this strategy within AIESEC and local committees.
The document discusses the composition of the Bible, noting that it is a library of 73 books written over 1500 years by over 40 authors. The Old Testament consists of 46 books written before Christ, while the New Testament contains 27 books written after his death by eyewitnesses. Together, the 73 books tell a unified story through prophecy and fulfillment despite being written by many authors over many centuries.
The document provides an overview and analysis of the biblical book of Revelation. It outlines the book's key themes, chapters, and references to Jesus Christ. Revelation is described as dealing with things that will soon take place and things of the end times. It promises a blessing to all who read it and contains warnings for the church. Jesus Christ is prominently featured throughout the book as the ruler, redeemer, and judge.
Details are very sparse on this one, but sources tell us that Skyy Vodkawhich is owned by Campari America and was the third highest-selling vodka in the U.S. in 2014is looking for a new agency partner. Skyy picked Venables Bell & Partners as its new lead creative agency in November 2013, with the San Francisco shop beating out Mekanism and Mistress for the business several months after Campari purchased the vodka company for more than $200MM (it had previously owned a minority stake in Skyy Spirits). At the time, Camparis estimated media spend for its new brand was $30 million for 2014.
A Heineken 辿 uma cervejaria holandesa presente no Brasil desde 1980. Recentemente, a marca vem investindo em fortalecer seu posicionamento de cerveja premium internacional de qualidade por meio de campanhas criativas. No entanto, seu foco atual nos homens pode gerar n達o identifica巽達o das mulheres, que tamb辿m fazem parte do p炭blico-alvo. sugerido que a Heineken amplie sua comunica巽達o para atrair tamb辿m o p炭blico feminino.
This is the presentation I shared at our (space150's) Deepspace event on Modern Brand Building. Dion Hughes of Persuasion Arts & Sciences and Adrian Ho of Zeus Jones shared some excellent thoughts on this topic of well (search for their presentations here too). Campaigning isn't quite the right term for what I was trying to say, but some good discussion followed the presentation, so it wasn't totally off. I'll be working to improve this, so if you have any thoughts, please share.
This document provides an overview of Google's business strategies. It discusses Google's product timeline, market share dominance in search engines, and revenue sources. The document also analyzes Google's levels of strategy, primary differentiation strategy through data centers and search algorithms, and secondary growth strategy of acquisitions and new product introductions. Additionally, it performs internal and external environmental analyses of Google's strengths, weaknesses, opportunities, and threats. Finally, the document places Google's products and services in its BCG matrix and discusses its restructuring strategy.
Inculturation refers to adapting the presentation of the Gospel to specific cultures being evangelized. It involves both the incarnation of the Gospel in native cultures and the introduction of these cultures into the life of the Church. Enculturation is the process by which an individual learns the accepted norms and values of their culture. Acculturation describes the modification of a group or individual's culture through contact with another culture.
This document contains SWOT analyses for three products: an energy drink, jeans, and protein bars. For the energy drink, key strengths are its wide appeal and claims of boosting energy, while weaknesses include potential health issues from overconsumption and a competitive market. Opportunities lie in attracting new customers and developing a unique selling point, while threats include other strong brands. Similarly, the analyses identify strengths, weaknesses, opportunities, and threats for jeans and protein bars.
The first protestant missionary to India. He is the first man to translate new Testament into Tamil and translated the Old Testament books from Genesis to Ruth.
Mahou San Miguel es el mayor productor espa単ol de cerveza. Se fund坦 en el a単o 2000 a trav辿s de la compra del 70% de San Miguel por parte de Mahou. Desde entonces ha adquirido varias cerveceras como Alhambra, expandi辿ndose a nivel nacional e internacional. Realiza diversas estrategias de marketing como patrocinios deportivos, promociones y eventos para llegar a su p炭blico objetivo interesado en el ocio y la cerveza.
際際滷s of the keynote by Chris Goward (CAN) at Conversion Hotel 2015, Texel, the Netherlands (#CH2015): "Conversion Optimization as a key business strategy" http://conversionhotel.com
La scelta di Streparava di pubblicare il Report di Sostenibilit va nella direzione della volont di essere trasparenti, non solo nei confronti degli azionisti e dei collaboratori, ma anche e soprattutto agli occhi della comunit.
Il Report 竪 lo strumento pi湛 indicato per dare visibilit alle domande di informazione e trasparenza degli stakeholder ed 竪 lo strumento che rappresenta la certificazione del profilo etico di Streparava, la legittimazione di un ruolo non solo economico, ma anche morale. laffermazione del concetto di impresa come buon cittadino, ovvero come soggetto che perseguendo il proprio interesse, contribuisce a migliorare la vita dei membri della comunit in cui 竪 inserito.
Employer Branding in 3 eccellenze italiane: Elica, Ferrero e Dolce&GabbanaFree Your Talent
油
Project Work sulle strategie di Employer Branding in 3 aziende del Made in Italy: Ferrero, Dolce&Gabbana ed Elica.
Inteviste a cura di: Marcello Andriola, Daniele Boscari, Francesco Saverio Cantatore, Salvatore di Iulio, Giulia Manzo
Per lottavo anno consecutivo UK Trade & Investment (UKTI) premia leccellenza italiana celebrando il successo delle aziende italiane che nel corso del 2014 hanno scelto il Regno Unito per la loro crescita internazionale
L Assemblaggio Conto Terzi rappresenta una realt moderna e vantaggiosa di produrre ben nota alle industrie che sono alla ricerca di Flessibilit nella produzione, Vantaggi economici, una maggiore Competitivit e Qualit del prodotto. Assemblare conto terzi, o con processi di sub fornitura, non significa delocalizzare o trasferire, ma bens狸 coinvolgere Partner Affidabili e Controllati che possono dare un plus al prodotto, sia economico che qualitativo.
Italgest fornisce alle aziende produttrici una gamma di servizi che non si esauriscono con lattivit di assemblaggio.
LAzienda 竪 in grado di dare completezza a qualsiasi forma di produzione conto terzi.
L Assemblaggio Conto Terzi rappresenta una realt moderna e vantaggiosa di produrre ben nota alle industrie che sono alla ricerca di Flessibilit nella produzione, Vantaggi economici, una maggiore Competitivit e Qualit del prodotto. Assemblare conto terzi, o con processi di sub fornitura, non significa delocalizzare o trasferire, ma bens狸 coinvolgere Partner Affidabili e Controllati che possono dare un plus al prodotto, sia economico che qualitativo.
Italgest fornisce alle aziende produttrici una gamma di servizi che non si esauriscono con lattivit di assemblaggio.
LAzienda 竪 in grado di dare completezza a qualsiasi forma di produzione conto terzi.
Startup e Autoimprenditorialit: intervista a Innocenzo Pluchino founder di C...Free Your Talent
油
Startup e Autoimprenditorialit: intervista a Innocenzo Pluchino, founder di Ciomod a cura degli studenti del Master in Marketing ISTUD Alessandro Martello, Francesco Parisotto, Pietro Scaglia, Giorgio Terranova
La presentazione di Massimo DellErba, R&D Manager presso Vedrai SpA, illustra il tema del dynamic pricing: una strategia di prezzo in cui il valore di un bene o servizio varia in base a diversi fattori che influenzano la domanda (es. sostituibilit del prodotto, sentiment, prezzi dei competitor).
La presentazione del Dott. Antonio Scanu offre una disamina delle ricerche di mercato IRI e utilizzate dal Gruppo Bonifiche Ferraresi SPA per il brand del settore agro-alimentare Le stagioni dItalia.
La presentazione del Dott. Romeo Orlandi esplora gli aspetti operativi del marketing internazionale focalizzandosi sul caso Cina.
Qual era la situazione storica di partenza, in questo Paese? Quali sono i vantaggi che 竪 possibile intercettare nella sua emersione economica? Rappresenta una minaccia o unopportunit? E, ancora: cosa possono fare le imprese italiane? Sono solo alcune delle domande a cui, nel corso della trattazione, si fornisce una risposta.
La presentazione del Dott. Miguel Salerno affronta il tema delle ricerche qualitative, parte delle ricerche di marketing, esplorandone gli aspetti introduttivi legati alloperativit.
La presentazione del Dott. Mariano Tredicini affronta il tema della digital communication e della TIM Data Room. I brand, infatti, sono chiamati a confrontarsi con un mondo frenetico, in cui lattenzione degli individui 竪 minima, essendo contesa da un numero eccessivo di stimoli pubblicitari, mentre lo scroll sui social media 竪 ormai compulsivo.
La presentazione del Dott. Mario Bini e della Dott.ssa Virginia Vassallo affronta il tema della digitalizzazione nel mercato Business-to-business, con un focus sulle-commerce utilizzato per lexport.
The document is a presentation on neuromarketing by Patrizia Cherubino. It discusses BrainSigns, the company Cherubino works for, which uses neuroscience tools like EEG, eye tracking and biometrics to evaluate consumer responses to marketing stimuli. The presentation provides information on neuromarketing research methods and their applications, such as analyzing the effectiveness of advertising, product experiences and more. It also covers topics like attention, emotion, memory and decision making in the context of marketing research.
La presentazione della Prof.ssa Maria Colurcio, Professoressa ordinaria dellUniversit degli Studi Magna Grecia di Catanzaro, illustra il mondo del consumer behavior nella societ post-moderna, focalizzando lattenzione su alcuni dei fattori irrazionali e inconsapevoli che incidono sul processo decisionale.
La presentazione della Prof.ssa Maria Colurcio, docente ordinaria dellUniversit degli Studi Magna Grecia di Catanzaro, illustra il mondo del consumer behavior, focalizzando lattenzione su alcuni dei fattori irrazionali e inconsapevoli che entrano in gioco. Ogni individuo, infatti, elabora un modello proprio di funzionamento del mondo, e prende decisioni sulla base di una mappa cognitiva.
This document discusses a research study exploring the relationship between brands and two-sided platforms in creative crowdsourcing. The study aims to adopt the brand perspective to understand the criteria for choosing a platform, factors affecting the relationship duration, and any relational issues. Interviews will be conducted with brands and platform account managers. The findings could provide conceptual guidance for both brands and platforms on managing creative crowdsourcing relationships. However, the study is limited as it does not include the role of creative agencies and results may not be generalizable.
Un'azienda italiana sempre pi湛 protagonista del mondo! Nella seguente presentazione vengono illustrate le principali strategie di Marketing del gruppo, focalizzando lattenzione su due ambiti di business: le acque minerali e la ristorazione.
San Benedetto, gruppo leader di mercato e multichannel Company, si conferma nel 2019 in Italia lazienda con la Brand Reputation pi湛 alta nel settore 束Non-alcoholic Beverage損.
La presentazione del dottor Pavolini tratta delle profonde evoluzioni che stanno interessando la televisione nel corso degli ultimi anni per effetto della digitalizzazione. I principali cambiamenti messi in luce fanno riferimento sia alla configurazione del modello di distribuzione dei contenuti televisivi, sia alle modalit di fruizione degli stessi.
La presentazione della dottoressa Bucci 竪 incentrata sulla case history dellAlta Velocit in Trenitalia. In particolare, obiettivo 竪 quello di far emergere limportante ruolo svolto dalla funzione marketing in tutti gli step che vanno dallanalisi dello scenario di riferimento sino allelaborazione del marketing mix.
Il dottor Parravano spiega in cosa consiste l'arte della Data Visualization (Dataviz), qual 竪 la sua utilit per le aziende e quali sono le sue possibili declinazioni, per poi focalizzarsi sui migliori strumenti a supporto di questa funzione.
Forever Food Together 竪 il programma con cui il gruppo Nomad Food, di cui Findus fa parte, promuove valori quali responsabilit e sostenibilit tanto nella produzione, quanto nel consumo dei propri prodotti. In particolare, la certificazione MSC (Marine Stewardship Council) attesta l'impegno di Findus sul fronte della salvaguardia degli oceani.
La presentazione del Dott. Fausto Di Girolamo, Digital Marketing Strategist, e del Dott. Guglielmo Betti, Digital Marketing Account Manager, illustra il ruolo della comunicazione digitale, focalizzando in particolare lattenzione sullutilizzo dei Social Media.
La presentazione del Dott. Franceschi illustra lo sviluppo dello scenario televisivo italiano, con particolare riferimento all evoluzione degli operatori nazionali del mercato TV e allavvento della digitalizzazione.
La presentazione descrive il modello imprenditoriale di Conad, dalla sua nascita sino ai giorni odierni, presentando vantaggi ed oneri del modello associativo.
La presentazione del Dott. Cannizzaro, Founder e CEO di JoinGroup, illustra le possibili classificazioni delle reti di vendita e i relativi fattori di successo.
4. La storia di Findus
4
Findus
Fruit INDUStry
1941/45
1962
1964
1970
2006
2010
Il marchio Findus nasce in Svezia in una piccola fabbrica
della Fruit INDUStry (da cui deriva il nome)
Nel 1941 il marchio, insieme alla
fabbrica 竪 ceduto a Marabou,
unazienda alimentare svedese,
che nel 1945 lancia la prima
gamma di prodotti surgelati a
marchio FINDUS
Nel 1962 il brand
Findus viene
venduto dalla
Marabou alla Nestl竪
che lo esporta in
tutta Europa
Nel 1964 in Italia la Unilever,
leader di mercato nei gelati
con Algida /Eldorado/ Soave,
entra nel mercato surgelati
con il brand IGLO
Nel 1970 viene creata una Joint venture fra
Nestl竪 e Unilever con gelati e surgelati
(Findus+Iglo) di cui Unilever detiene il 75% e
Nestl竪 il 25%
Nel 2006 Permira
crea il gruppo Birds
Eye Iglo, leader di
mercato nei
surgelati in EuropaNel 2010 Unilever Italia crea la newco CSI -
Compagnia Surgelati Italiana tramite spin-off del
ramo surgelati a marchio Findus e il 1 ottobre 2010
C.S.I. viene venduta a Permira
Il marchio Findus allestero rimane, invece, ancora di
propriet Nestl竪 per poi passare al fondo
dinvestimento Lion Capital (fatta eccezione della
Svizzera dove la propriet rimane ancora di Nestl竪)
5. La storia di Findus
5
2015
Il 20 aprile 2015 viene annunciata la
vendita del Gruppo Iglo alla Nomad
Holdings
Dopo circa 6 mesi lo stesso annuncio
riguarder Findus Group...
Dal 25 gennaio 2016 Nomad
Foods Europe viene quotata allo
Stock Exchange di New York
7. our key facts
Europes number one
frozen food company
2.7 times bigger than
our nearest competitor
Distribute brands in
17 countries
We employ 3,800
people
We have 9
factories
We are a
2 billion company
8. 8
Headquartered in
the UK
Offices in
13 countries
Manufacturing in 9
locations
our locations
9. our market units (MUs)
Markets and Sizes:
LARGE
France
Germany
Italy
Norway
Sweden
UK
MEDIUM
Austria/CCE
Spain
SMALL
Belgium
Denmark
Finland
Ireland
Netherlands
Portugal
Market Position:
1 2 3
10. PRODUCTS
LOFTAHAMMAR BAKERY
TONSBERG VEG
LARVIK VEG, FISH, OTHER (SOUP, PIZZA)
LOWESTOFT FISH, POULTRY, VEG, BURGERS
REKEN VEG, MEATS
VALLADOLID MEATS, BAKERY, SAUCES
BSM FISH
CISTERNA FISH, VEG, MEATS
BREMERHAVEN FISH, VEG
BOULOGNE SUR MER FISH
our factories /
sourcing units (SUs)
13. 13
Nomad Foods to Acquire Goodfellas Pizza
17th January 2018
We are proud to announce that yesterday we entered
into an agreement to acquire Green Isle Foods Ltd.
(Goodfellas Pizza) from a subsidiary of Boparan
Holdings Ltd.
Goodfellas Pizza manufactures and distributes a
portfolio of leading branded and private label frozen
pizzas in the United Kingdom and Ireland.
The Goodfellas brand, which accounts for the
majority of Goodfellas Pizza revenues, was founded
in 1993 and holds number one and number two
market share positions within the frozen pizza
category in Ireland and the United Kingdom,
respectively.
The acquisition also includes the San Marco brand
and two frozen pizza manufacturing facilities which
provide a foundation for future expansion in the
category.
our journey
17. our mission
we will achieve our vision in 3 bold steps
Step 1
Turnaround
We will rebuild our frozen food
foundations, iconic brand by iconic brand,
and earn the right to lead
the category once more.
Step 2
Transformation
As category leader we will grow European
frozen food organically
and will complete consolidation
of the category with the right acquisitions.
Step 3
Global Business
Our long-term ambition is to build a global
portfolio of best-in-class food companies
and brands by using
our skills and expertise.
19. our values
We love our brands and are proud of the food we produce
We are cost conscious
We are global or local where it matters
Great people make the difference
We are accountable
We keep it simple to act fast
We are entrepreneurial team players
We are never fully satisfied so always striving
21. HR journey so far.
21
2006 201520132010 2016
2006 2010
Fragmented local
HR with some
standardisation
but it was a battle
2010
Findus Italy
acquired
The creation of a
Group Mindset to
leverage scale
Focus on Local
Agenda combined
with a Group
agenda
2013
Development
of 6 HR Pillars
& a fully
aligned &
integrated HR
agenda
2016
Findus Nordics and
Southern Europe
businesses are
acquired creating a
new HR team
Iglo & me becomes
Nomad & me
2015
Launch of Iglo
& Me group
portal
22. Our 2020 Group HR Ambition
We share a BIG ambition. Together we will deliver a step
change from where we are today and an NFE team that is
recognised as:
23. Our 2020 Group HR Ambition
in 6 statements:
Great Company Culture
We will transform our culture so we become a One Culture Company underpinned by shared values. We will
respect our local heritage as we transform into one Global Company. Our culture will make a big difference;
driving business performance, attracting, engaging, empowering and motivating our people. It will create a
great place to work.
Empowered People
We will empower our People so Nomad Foods employees feel trusted and have trust in the business. Our
people will live and breath the business and treat it as their own. They will be accountable . They will be
clear and aligned on what we need to achieve, thrive on risk-taking and continuously learn.
Great Talent
We will attract, retain, develop and grow Great Talent so Nomad Foods is recognised as having the
best performing players and teams in the food industry.
Brilliant Employer Branding
We will become a destination employer because we have great energy. People will
find out about us because someone told them in person or via social media what
Nomad Foods is known for and how amazing it is!
Engaging Total Reward Experience
We will deliver a great all round employee experience. From the delivery of payslips to
the physical environment and the coaching they experience. Cash will only play a small
part. Recognition and empowerment will be the priority motivators.
Fabulous Integrated HR Systems
We will enable our people with HR systems that talk to each other and deliver fast, effective,
timely and accurate data across our global organisation. Our HR systems will be pragmatic and
progressive.
1
2
3
4
5
6
28. in our culture
our way
tools
programme
our way
tools
programme
our way
tools
programme
ELT our way
accelerator
ELT our way
accelerator
our way tools (breakthrough) digital academy phased roll out
in our business: functional skills
Commercial
Academy
launch
in our business: general skills
Nego Pro
(sales)
HR
Academy
launch
Other
Functional
Academies tbc
as managers and leaders
Software
Tools
Intro to
Digital &
ecommerce
Credit protection
& bankruptcy
WOBI
Inspirational
event
Evolutionar
y
Leadership
English LanguageProject
Management
Beyond Knowledge
Corporate Training
Persuasive
Sales
Person
Legal and Health & Safety Compliance
Q4 2017 Q1 2018 Q2 2018
Q3/Q4
2018
Discover your journey to develop and grow
Leadership
Pathway
launch
Company Learning Vitamins Induction new employees
People
Management
for Sales Mgr
5500
ORE!
Training plan
29. Engagement people & Welfare
Group people portal Nomad & Me & Internal website FINDUS PEOPLE,
including :
- Communication and announcements
- Learning Initiatives
- Policies and procedures
- Forms
- External agreements (shops, gym, cinemas, medical centers,
insurances, kinder garden, etc)
Internal FINDUS-STORE on line
Smart working (1 day per month)
Flexible working
Free medical check-up
Additional accident insurance
Laundry service at office
New offices fully open space & break rooms with fruit etc.
Safety: defibrillator & earthquake alarm
32. Addio traffico e ufficio. Lavoreranno da casa per un giorno al
mese i 100 dipendenti della Marketing Unit di Findus a Roma.
Lazienda, attiva nella produzione e commercializzazione di
prodotti surgelati, scommette sullo smart working e avvia una
fase sperimentale di lavoro flessibile. Un primo tentativo di venire
incontro alle esigenze di conciliazione casa-ufficio dei dipendenti.
Nei prossimi mesi sar infatti valutato un coinvolgimento pi湛
ampio del personale e dei tempi del lavoro agile. Nel frattempo
per avere la possibilit di lavorare in agilit, da casa o da
qualsiasi luogo idoneo, i dipendenti sono stati dotati di laptop
con sistemi di videoconference e smartphone per connettersi da
remoto.
束Lintroduzione dello smart working spiega Valerio Vitolo,
direttore risorse umane e legale di Findus Italia fa parte di un
progetto pi湛 ampio di engagement delle nostre risorse -. Il lavoro
agile risponde a una crescente richiesta di responsabilizzazione
e fiducia reciproca che abbiamo riscontrato nella popolazione
aziendale. Ci aspettiamo ritorni positivi in termini di worklife
balance損.
Liniziativa rientra nel progetto pi湛 ampio, FinduSmart, che
comprende una serie di misure volte a rafforzare il rapporto tra
dipendenti e azienda. Si va dalla maggior flessibilit negli orari di
ingresso e di uscita (da 45 a 90 minuti), al miglioramento
dellefficacia dei meeting aziendali, passando per i piani di
formazione e di sviluppo di carriera condivisi con i lavoratori.
17 gennaio 2018
32
Smart working
36. 36
Recognition NFE People Award!
A giugno 2016 竪 stato lanciato il nuovo Recognition Scheme di Gruppo... Nomad
Food Europe People Award (NFEPA)
Obiettivi:
Premiare contributi straordinari
Celebrare successi
Modellare la nostra nuova Company come un 束Great place to work損
Condividere le best practices
4 Annual Awards speciali (scelti dallExec di Gruppo)
MU of the Year
SU of the Year
Group Function of the Year (NEW)
Sales Champion Award (NEW)
39. Employer branding & Talent attraction
3500 applicazioni ricevute su
Linkedin e oltre 3000 curriculum
ricevuti sul nostro sito
Accordi con le maggiori Universit e
Business Schools (anche
internazionali come ESADE di
Barcelona e ESCP di Paris)
Company presentation & Lectio
Magistralis (Universit: LUISS,
Bocconi, Sapienza, LUMSA, John
Cabot, Campus Bio Medico; Business
School: Mumm, Sole 24 Ore, Ge.Ma.,
HRC)
Partecipazioni a Career & Talent Days
(LUISS, LUMSA, HRC, Employerland,
etc.)
Nel 2016 ospitati 18 tirocini e 21
nel 2017
46. La prima edizione dello studio realizzato dall卒Istituto tedesco Qualit e Finanza
ha coinvolto complessivamente oltre 3000 imprese ed 竪 stata pubblicata a
Dicembre 2017su La Repubblica Affari & Finanza.
E stata valutata lofferta e lefficienza delle opportunit di carriera e la presenza di
iniziative come ad es. programmi di aggiornamento professionale, occasioni di
avanzamento di carriera, cosi come dati statistici sullavanzamento professionale
in azienda, sullinnovazione e sulla fedelt dei dipendenti.
Per la qualifica al premio, 竪 stato necessario superare la soglia del punteggio
fissato dagli esperti dellistituto. Il processo di selezione,
assolutamente imparziale e rigoroso, ha garantito la premiazione delle realt pi湛
virtuose in materia di carriera aziendale
Noi siamo risultati tra le 59 aziende (su 3000) che hanno
ottenuto il sigillo.
Unica Azienda del Food
Una delle poche del Fast Moving Consumer Goods (3)
Una delle 20 realt industriali premiate!
Main Achievement