DBW Publishing Webinar Dec 2014 Part 1 v1.3
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This document discusses strategies for publishers to drive discoverability, engagement, and revenue through modern marketing techniques. It recommends focusing on creating an optimized website with SEO best practices, implementing e-commerce functionality, amplifying authors through social media, and developing a regular cadence of content posting. The goal is to build audiences of fans and subscribers who discover, engage with, and purchase a publisher's content.
DBW Publishing Webinar Dec 2014 Part 1 v1.3
- 1. murray@biztegra.com Publishr.biz Driving Discoverability, Engagement, and Revenue In The Publishing Industry (Part 1)
- 2. murray@biztegra.com Publishr.biz Murray Izenwasser Marketing Practice Lead & Co-Founder Biztegra (www.biztegra.com) Murray@biztegra.com 561.452.2662
- 3. murray@biztegra.com Publishr.biz is a Marketing and Technology Agency Focused on the Publishing Industry We also have an online marketing platform for Publishers called (find out more and book a demo at publishr.biz)
- 5. murray@biztegra.com Publishr.biz Change is Good (?) Your Product Awareness & Discoverability Purchase and Consumption Distribution
- 7. murray@biztegra.com Publishr.biz Each of you should have 1000(?) fans. That will automatically purchase every new book you publish. The day it publishes. And (hopefully?) tell people about it. Your Goal:
- 10. murray@biztegra.com Publishr.biz Its (Still) All About
- 11. murray@biztegra.com Publishr.biz Creating a Modern Web Site
- 12. murray@biztegra.com Publishr.biz SEO Structured, Current, & Complete Social Media Optimized Amplification Product & Content Easy, Rich & On-Going Mobile Fully Responsive eCommerce Multi-Channel & Comprehensive
- 13. murray@biztegra.com Publishr.biz Website - Considerations On-Page SEO Structured Data and Authorship Responsive Design Social Integration Author Engagement & Amplification Catalog, Cart, & Checkout multi device Email Registration Content and Cadence User Centric Navigation
- 14. murray@biztegra.com Publishr.biz Page Titles Page URLs Structured Data Rich Snippets Responsive Design Content Authorship Alt Tags Anchor Text H1H4 Headings Meta Descriptions Page Size Page Load Speed Time to First Byte CSS Optimization Image Optimization Image Names Multimedia Optimization Internal Links External Links Social Signals Code Validation Duplicate Titles and Content URL Redirects Canonical URLs Outbound Links Total Objects Total Images Nofollow Links Errors / Not found SEO* *not a complete list
- 15. murray@biztegra.com Publishr.biz www.schema.org http://www.google.com/webmasters/tools/rich snippets# SEO Structured Data/Rich Snippets
- 16. murray@biztegra.com Publishr.biz Set Up Authorship & Publisher Markup SEO Authorship & Publisher Markup
- 19. murray@biztegra.com Publishr.biz Responsive Website? Not Responsive!
- 20. murray@biztegra.com Publishr.biz Responsive Website? A Little Bit Responsive!
- 22. murray@biztegra.com Publishr.biz Why A Responsive Website?
- 25. murray@biztegra.com Publishr.biz eCommerce Why Do You Need To Be Selling (Easily) on Your Site?
- 26. murray@biztegra.com Publishr.biz Each of you should have 1000 fans. That will automatically purchase every new book you publish. The day it publishes. And (hopefully?) tell people about it. Your Goal:
- 27. murray@biztegra.com Publishr.biz eCommerce YOU Need To Own The Customer Relationship
- 31. murray@biztegra.com Publishr.biz You Need To Amplify Your Authors
- 36. murray@biztegra.com Publishr.biz Create a HUB of Content. A Destination. And Let Your Authors Create It For You.
- 38. murray@biztegra.com When Someone Shares Something Of Yours, That Is A Big Event. It Truly Is. And It Needs To Be Treated As Such.
- 39. murray@biztegra.com Publishr.biz SET UP REAL SOCIAL SHARING RICH PINS TWITTER CARDS OPEN GRAPH GOOGLE+ (AMPLIFICATION)
- 40. murray@biztegra.com Publishr.biz Cadence & Content
- 41. murray@biztegra.com Publishr.biz Driving Discoverability and Revenue MODERN WEB SITE AUTHOR AMPLIFICATION CADENCE & CONTENT ECOMMERCE SOCIAL SHARING
- 46. murray@biztegra.com Publishr.biz Dont Forget: Driving Discoverability, Engagement, and Revenue In The Publishing Industry (Part 2) http://bit.ly/murraywebinarpart2 Discount Code: SOCIALMEDIA40
- 48. murray@biztegra.com Publishr.biz Murray Izenwasser Marketing Practice Lead & Co-Founder Biztegra (www.biztegra.com) Murray@biztegra.com 561.452.2662