My own enterprise, wherein I am creating and executing projects in the areas of:
- Insights, Market Research - Insight Mining, Meta Data Analytics and fresh bespoke Research projects using a wide range of tools from Ethnography to Advanced Quantitative Tools
- Marketing Science & Analytics - Segmentation, Market Mix Modelling and other tools to cohesively harness vast reams of data to develop pathways for action
- Loyalty - Solutions to Enhance Loyalty & Mitigate Churn for Services and B2B organizations
- Innovations - Engaging with marketing teams on innovation / renovation projects directly influencing product, pack, price, and communication decisions
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