My responsibilities include:
* Digital marketing: demand generation & nurturing campaigns. Customer buying journey mapping + automation. Consistent integration with brand awareness, website, SEO/SEM, internal and external communications, social media (linkedin and twitter campaigns + tweetchats), events, advertising (content syndication, retargeting, etc) & telemarketing.
* Content creation including interactive assets mapped to the customer buying journey.
* Localisation/customization of programs in 10+ languages, across EMEA & APAC
* Partners marketing enablement
* Customer reference program
* Set up processes to get campaigns deployed smoothly. Regular reporting to different business...
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