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DIGITAL 2022
NEW REALITY
AGENDA
2022: NEW REALITY
 亊 弌亂 弌丐丕丐丕 丕丐 弌亊 24.02
 亊 弌亊 DIGITAL-弌亊  丼弌 
    丕 丕丶
 亊 弌亊  
DIGITAL 2022/2021
 DIGITAL LANDSCAPE: 弌丐  丕
   丕: 弌亂  弌亊 丐丐丕
 亊 丱 个丐
丶亂
 丐丶豫 丶豫
 弌亂
PROJECT MANAGER
豫 亊弌亂
TRAFFIC MANAGER
弌 丿
TRAFFIC MANAGER
弌 亂弌亂
CEO
弌 丐乂
HEAD OF STRATEGY
AND MEDIAPLANING
丕 亊丕  丐
丕
从亠仄舒 仗仂亟磻舒 仗亠亟舒于仆亳于
Kantar 丕从舒仆舒
 丐 亊 丐  丐
丐亊, 丐 弌丕 弌丐
  
 乂  
丕弌亂豫
丕丐豫?
弌亂 丕丐 ?
亊  乂亊?
弌丐丕丶亊  丼丐丕 弌丿丐 丐亊
弌亊
(14-70 仂从于, 弍亠亰 /亳仄)
丐丐
弌丐丕丼
28,7 仄仍仆 24,5 仄仍仆
亢亠亠仍仂: 舒仆 Kantar CMeter, 亠亢从仂仄舒 丕从舒仆亳, 亟舒仆 亰 仗仍舒仆于舒仍仆亳从于 Google Ads, Facebook, 弍亠亰 ,,  亳仄
丐丐
亊
86%
豫丼 个丐,
亊  豫丐亂  丕丐豫
仆仆仂-
仗亠亠仄亠仆 仂仂弍亳
仄亞舒 从仗舒
8,0 仄仍仆
于仆仆仂
仗亠亠仄亠仆亳 仂弍
舒 仂仆从仂 newage.  亳舒 弍仍舒
仂仆舒亶仄亠仆亠 仆舒 15-30%, 仂仄 仂 仂仍仂于从亳
磻 仗舒于亳仍仂 仆亠 亠于舒仍亳 于 丶
亢亠亠仍仂: 舒仆 仄仆亠于舒 亠仆亠亞舒, 11 舒于仆 2022
 亊丱 弌丐  丐 丕 丱 亂丿
亢亠亠仍仂: 舒仆 仄仆亠于舒 亠仆亠亞舒, 11 舒于仆 2022 仂从
于亟从亳 于亳舒仍亳 亟亳 仗仂舒仍亳
丿 亊 乂亊
亠仄舒 亢仂亟仆亳
仗亠亠从仂亟
舒亳
仆亠弍亠亰仗亠仆仂
亠 仄舒ム 亞仂亠亶,
仂弍 仗仂舒亳
亠 仂
亰舒仍亳舒亳 亟仂仄于从
38% 9% 9% 6%
亢亠亠仍仂: 舒仆 仄仆亠于舒 亠仆亠亞舒, 11 舒于仆 2022 仂从
亳舒仍亳 8,0 仄仍仆
仂于亠仆仍亳 2,8 仄仍仆
舒 仄亠亢舒仄亳 丕从舒仆亳 5,0 仄仍仆
亢亠亠仍仂: 弌仍仂于仂  亟仍仂 16 亠于仆 2022
舒 亟舒仆亳仄亳 :
亢亠亠仍仂: https://data.unhcr.org/en/situations/ukraine#
(5 亟仆于) (仄) (仄) (15 亟仆于) (15 亟仆于) (15 亟仆于) (7 亟仆于)
丐 弌亊    
亢亠亠仍仂: https://data.unhcr.org/en/situations/ukraine#, 25 亠于仆 2022 仂从
(5 亟仆于) (仄) (仄) (15 亟仆于) (15 亟仆于) (15 亟仆于) (7 亟仆于)
丐 弌亊    丱
亢亠亠仍仂: https://data.unhcr.org/en/situations/ukraine#, 25 亠于仆 2022 仂从
20 000 - 50 000
50 000 - 200 000
200 000 - 100 000
1 000 000 舒 弍仍亠
亢亠亠仍仂: https://data.unhcr.org/en/situations/ukraine#, 25 亠于仆 2022 仂从
~20%
亠亳仂亶
仂从仗仂于舒仆仂
~3,6 仄仍仆
仆舒亠仍亠仆仆 于 仂从仗舒
亢亠亠仍仂: 仂仆从舒 newage., 亰舒仆仂于舒仆舒 仆舒 亟舒仆亳 仗仂
, 仆舒亠仍亠仆仆 亠亞仂仆于 仗亟 仂从仗舒 亟仂
仗仂舒从 仗仂于仆仂仄舒舒弍仆仂亞仂 于仂亞仆亠仆仆, 亟舒仆亳 亰
于亟从亳亳 亟亢亠亠仍
豫丼 个丐,
亊  豫丐亂  丕丐豫
仆仆仂-
仗亠亠仄亠仆 仂仂弍亳
7,7 仄仍仆
仄亞舒 从仗舒
~3,6 仄仍仆
5 仄仍仆
亢亠亠仍仂: 舒仆 Kantar CMeter, 亠亢从仂仄舒 丕从舒仆亳, 弍亠亰 ,,  亳仄, 仂仆从舒 newage.,
弌亊
(14-70 仂从于, 弍亠亰 /亳仄)
丐丐
弌丐丕丼
28,7 仄仍仆 24,5 仄仍仆
~22,1 仄仍仆 ~19,0 仄仍仆
 24.02
弌丐丕丶亊
KEEP
STRONG
SUPPORT
ARMY
DO
BUSINESS
DIGITAL-弌亊  丼弌
-1%
4%
7%
6%
> 50%
13%
>73%
-29%
-5%
13%
   丼 丐 亂丿 丼丐丐 
93%
73%
53%
51%
38%
38%
32%
28%
28%
28%
仂仗仍亠仆仆, %
28%
27%
25%
25%
25%
24%
24%
23%
21%
20%
仂仗仍亠仆仆, %
1%
3%
-49%
>34%
>30%
-38%
-16%
>25%
>14%
>9%
亢亠亠仍仂: 舒仆 Kantar CMeter, 仗仂于仆礌仆 弌亠仆  亠亠亰亠仆 2022
仂于仆礌仆 弍亠亠亰仆 亰 仆亠仄
亂  丐亂: 丿 , 亂丿 丿丕
亢亠亠仍仂: 舒仆 Kantar CMeter, 仗仂于仆礌仆 于亠仆 2022
亢亠亠仍仂: Kantar 丕从舒仆舒, Cmeter, mobile, 亞亟亠仆 2021, 弍亠亠亰亠仆 2022 Android-亟仂亟舒从亳
APP: 亂丿 弌丐 丕 , MONOBANK, GOOGLE PAY
丐 5 
2022  2021
Google Pay

Monobank
仂于舒 仂舒
TikTok
20%
13%
12%
9%
7%
APP 丱丐 % 亊
1 Chrome 99% ---
2 Gmail 99% ---
3 YouTube 98% 2%
4 Viber 98% ---
5 Facebook 96% 1%
6 Google Maps 94% ---
7 Telegram 93% 4%
8  84% 13%
9 Instagram 80% 1%
10 Privat24 80% 4%
丐 20 丐 2022
2022 亟仂 2021
APP 丱丐 % 亊
11 Messenger 75% 1%
12 VpnDialogs 71% new
13 Google Pay 64% 20%
14 仂于舒 仂舒 60% 9%
15 Monobank 54% 12%
16 OLX 53% 2%
17 TikTok 48% 7%
18 亶 亳于舒 47% ---
19 WhatsApp 47% ---
20 YT Music 45% new
亢亠亠仍仂: Googe Trends,2022
乂  丕  丶 弌亊丶
丶亂 豫丐 丐亂 丐亂
亂 丼亂
仂仂于 亰仄亠亳仆亶
仗亠亠亞仂于仂 从舒亳仆舒 仂亳
仗亠亠亞仂于仂
亞仂仂仄亠仍
亳仍 76
仂仆仂弍舒于从舒
从仂亞亟舒 亰舒从仂仆亳 于仂亶仆舒
舒亠仂于亳
亠仆仂弍舒亠于从舒
亠仗舒仆 弍舒仆亟亠舒
从亠亶亠 仄仂从于舒
仗亳于舒仆仆 亰 于亠仍亳从仂亟仆亠仄
仂从舒仆舒 仄舒亠仆从仂
从舒舒 仗仂于礌亳 亳于仂亞 从舒仆亳
从舒舒 亳于仂亞
亰 亟仆亠仄 仄舒亠
亠于仂于亳亟亠仆亳亠 2022
于仂弍舒亠仆仆 2022
于仂弍舒亠仆仆 2022 仆舒仍
从舒于从
从舒亳仆舒 仍
舒仆仂于
ム亳亶 舒仆仂于
仍亳亞舒 仆舒亳亶
亠 亟仂仗仂仄仂亞舒
亢亠亠仍仂: Googe Trends,2022
亊   丿丕
仗亠亠亞仂于仂 仂亳亳 亳 从舒亳仆
亠亞仂亟仆
仗亠亠亞仂于仂 从舒亳仆舒 仂亳
仗亠亠亞仂于仂 仗亳仆舒 亰亠仍亠仆从仂亞仂
从亳亠于 仂仆仍舒亶仆 从舒仄亠
从亳亠于 亠亶舒
舒亳亶 亟弍仍
仂仆亳亠仆从仂
仄亳舒亳仍 仂仆亳亠仆从仂
舒亠仂于亳
舒仍 live
从亠亶亠 仄仂从于舒
仗仍舒ム亳亶 仄亠
仂从舒仆舒 仄舒亠仆从仂
仂亶  仍亰 亠于仂仆舒 从舒仍亳仆舒
亠于仂仆舒 从舒仍亳仆舒
仗舒舒亟 仗仂弍亠亟 2022
亠于仂于亳亟亠仆亳亠 2022
仗舒舒亟 仗仂弍亠亟 2022 仄仂从于舒
于仂弍舒亠仆仆 2022
亠于仂于亳亟亠仆亳亠 2022 从舒亳仆舒
亰舒从仍ム亠仆亳亠 亠亳舒仍
仍舒于从亳 仍舒于从亳
仂仄舒从亳 仂仄舒从亳
亟亢仂从亠 于亠 亠亳亳 仗仂亟磲
仄舒从 从仂亢
亞舒仆亟亠仆亳从仂 于仍仂亞
丶亂 豫丐 丐亂
亂 丐亂 丼亂
 丼 丼 (!) 亂丿 弌丐  弌丐个
亢亠亠仍仂: Ranking Gemius
+15%
-46%
 弍亠亠亰仆 于亳从仂亳舒仆仆 仄仂弍仍仆亳 仗亳仂于 于亳仂仍仂 仆舒 15%. 亳从仂亳舒仆仆 亟亠从仂仗舒 于仂 亰仆亳亰亳仍仂.
 弌丐丕 丐弌亂 
亂 丐丐丕
仂于仆礌仆 从于仆 亟仂 弍亠亠亰仆
亢亠亠仍仂: MMR, 亳 亳 仆亠 弍亳 亟亟亢亳舒仍-亠从仍舒仄: 舒仆舒仍亰 亰于亳仂从 从仂亳于舒于 仗仂仗仍仆仂亞仂 仗仂于舒亶亟亠舒 仂亰于舒亞, 18 丐舒于亠仆 2022
(-11%)
% 从仂亳于舒于
亰舒 仗亠亠亞仍磲仂仄 从仂仆亠仆
(+5%)
弌亠舒仍亳
25% 42%
弌仗仂 仂于亳仆亳
仍仍仄亳
31%
个仍仄亳
59%
(+50%)
仂仗仂于仂 亰仂舒 仗亠亠亞仍磲
从仆仂从仂仆亠仆
于亳亶仍亳 仆舒 仗仂从舒亰仆亳从亳
亟仂于仂仆仆仂亞仂 舒
亳于舒仍 仗仂于亠亟亠仆仂亞仂
舒 亰仄亠仆亳仍舒  亟于舒
舒亰亳
  
丕 丕丶
 亊   丿 丐 
弌丐 弌亊丶, 乂 丶丐, 亊 弌亂
豫丼
亊 弌亊 丐个 E-COMMERCE
 亠亠亟仆仂仄  仍ム仂仄 舒从 于仗舒于 仆舒 13%  仗仂于仆礌仆 亰 仆亠仄. 丕 弍亠亠亰仆 亠 仆舒
50%. 仍亠 于亢亠 仗仂亳仆舒ム亳 亰 从于仆 舒从 仗仂仗仂于仂 亰仂舒.
亢亠亠仍仂: 于亟仆 亟舒仆 newage., 亠仆 2022.  舒于亠仆 2022
CLIENT 1
CLIENT 2
CLIENT 3
亊 弌亂 亂弌丐亂 丐丶
 亠亠亟仆仂仄 于 仍ム仂仄 从仍从 舒仆亰舒从亶 于仗舒仍舒 仆舒 22%  仗仂于仆礌仆 亰 仆亠仄. 丕
弍亠亠亰仆 亠 仆舒 58%. 仍亠 仗仂亳仆舒ム亳 亰 从于仆 仗仂仗仂于仂 亰仂舒.
亢亠亠仍仂: 于亟仆 亟舒仆 newage., 亠仆 2022.  舒于亠仆 2022
CLIENT 1
CLIENT 2
CLIENT 3
亊 弌亊 CONVERSION RATE
 亠亠亟仆仂仄  仍ム仂仄 CR 于仗舒于 仆舒 10%  仗仂于仆礌仆 亰 仆亠仄. 仂亳仆舒ム亳 亰 弍亠亠亰仆
亟于舒 从仍仆亳 亰 仂 于亢亠 于亳亶仍亳 仆舒 亟仂于仂仆仆 仗仂从舒亰仆亳从亳
亢亠亠仍仂: 于亟仆 亟舒仆 newage., 亠仆 2022.  舒于亠仆 2022
CLIENT 1
CLIENT 2
CLIENT 3
+325%
丐个  丱 (亂 亟仂 弌丼亊)
-67%
-66%
Kyiv
Kharkiv Oblast
-61%
Luhansk Oblast
-49%
Donetsk Oblast
-50%
Zaporizhia Oblast
-49%
Sumy Oblast
-65%
Kherson Oblast
-67%
Chernihiv Oblast
Lviv Oblast
+56%
Dnipropetrovsk Oblast
+92%
Vinnytsia Oblast
亢亠亠仍仂: newage. 舒仆 亰舒 弍亠亠亰亠仆  仗仂于仆礌仆 亰 仆亠仄 2022
丐舒从 仗仂 亠亞仂仆舒 于仗舒于 于 亠亠亟仆仂仄
仆舒 49-67%  仗仂于仆礌仆 弍亠亠亰仆 亰
仆亠仄
亊 弌亊
亢亠亠仍仂: IAB 舒仂仄亠 舒仆 亳仂于仂 仆亟  仗亠仂亟 弍仂亶仂于亳 亟亶 2, 于亠仆 2022
丐弌丐亂 丶
丕 从于仆 亠亠亟 亠从仍舒仄仂亟舒于于 仗仂亠亞舒于 仗仂仗仂于亳亶 仗亳 亠从仍舒仄仆仂 舒从亳于仆仂  仗仂于仆礌仆 亰
仆亠仄, 舒仍亠 于亠仆 舒从亳于仆仂 仗仂仆舒亟 50% 于亠 亠 仆亠 仗仂亟仂仍舒仆亳亶.
亊从 弍亳 于亳 仂仆亳仍亳 于亠仆 亠从仍舒仄仆仂 舒从亳于仆仂 于舒仂 从仂仄仗舒仆  从于仆 仗仂于仆礌仆 亰 仆亠仄?
0% 1-10% 10-25% 25-50%
亢亠亠仍仂: IAB 舒仂仄亠 舒仆 亳仂于仂 仆亟  仗亠仂亟 弍仂亶仂于亳 亟亶 2, 于亠仆 2022
丐亊 丱 丶 丐 丐个
丕 从于仆 仗仂亠亞舒仍仂 亰仂舒仆仆 从仂仄亠亶仆仂 亰舒于舒仆舒亢亠仆仂  仗亠亟舒于仆亳从于 亠从仍舒仄仆亳 舒亞亠仆亶 
仗仂于仆礌仆 亰 仆亳亰从亳仄 亰舒于舒仆舒亢亠仆仆礆  弍亠亠亰仆.
0%
10-25% 25-50%
1-10%
50-75%
DIGITAL LANDSCAPE
弌丐  丕
丐丐
弌丶亂 
弌丶亂 
 亂丱
4,9 仄仍亟
4,6 仄仍亟
4,6 仄仍亟
3%
10%
10%
亢亠亠仍仂: We are social, Global digital overview 2021, 2022; 仗仂于仆礌仆 2022 亞.  2021 亞.
弌丐丕丼 丐丐丕  弌丐
8%
亢亠亠仍仂: Statista 1; 仗仂于仆礌仆 2021 .  2020 .
12
6
3
9
1
2
4
5
8
7
11
10
2 亞 35 于 0 亞 37 于 3%
MOBILE DESKTOP
丼弌  丐丐. 弌丐
亢亠亠仍仂: Internet World Stats; *  丕从舒仆舒, 舒仆仂于亠 亟仂仍亟亢亠仆仆 2021
丐丐亊 丐丐丕. 
95%
96%
93%
92%
93%
88%
78%
86%
87%
96%
74%
丿丶亊
丼丼
 丐亊
弌亊
丐亊
个丶亊
丼丱亊
丐亊
丕*
亂乂
丕丕亊
亢亠亠仍仂: Kantar 丕从舒仆舒, 舒仆仂于亠 亟仂仍亟亢亠仆仆 2021, 于从 12-70, 弍亠亰 舒于舒仆仆  舒 亳仄
丐丐亊 丐丐丕  丕
86%
24,5仄仍仆 仍ミ莞黍
于 丕从舒仆 从仂亳ム 仆亠仆亠仂仄 仆舒 亠仆 2022
丶亠 亳仍仂 仆舒 于仆 仗仂从亳 从舒仆 弌亟仆仂 于仂仗亳.
8%
  丕:
弌亂 
弌亊 丐丐丕
亢亠亠仍仂: W yzow l Video Marketing Statistics 2022
丼弌 亊丕  丕 弌丐
14%
33%
20%
2 亞仂亟亳仆亳 43于
舒 从 舒 仗亠亠亞仍磲 于亟亠仂 仆舒 亟亠仆 于亳 仆舒
6%  仂仂从 仗仂亟仂于亢 亰弍仍于舒亳.
6%
14%
亢亠亠仍仂: Social Media week 1, statista.com 2021
弌亂 豫 亊丐亂弌亊 
丕
弌丐 78%
62%
vs
83%
71%
2020 2021
亢亠亠仍仂: Kantar 丕从舒仆舒, Cmeter, 从于亠仆 2022
丐 丕亊弌丐 弌丐
youtube.com
丱亊
71%
Rezka.ag 17%
Filmix.ac 10%
Megogo.net 9%
novy.tv 7%
tiktok.com 15%
baskino.me 7%
Pornhub.com 10%
Kinogo.zone 9%
亳仆仂-亠舒.ru 6%
丐丐  亂 亊
亂弌丐亂 丕
3 105 140
(+ 1 501 985)
2 996 167
(+ 1 516 234)
1 192 164
(+ 519 170)
1 157 731
(+ 728 077)
1 015 719
(+ 634 732)
亢亠亠仍仂: monobank, 舒于亠仆 2021/ 亠于亠仆 2022
弌亠亠亟 丐-5 仂仗仍舒  从舒亠亞仂 束仆仂損 3 仄 亰舒亶仄舒ム 仍亠仆亰亶仆 仂仆仍舒亶仆-从仆仂亠舒亳.
亂弌丐亂 丕
MEGOGO 1 603 155
Multiplex 1 479 933
仍舒仆亠舒 i仆仂 672 994
Sweet TV 429 654
Netflix 380 987
2022
2021
+94%
+102%
+77%
+169%
+167%
E-commerce electronic/
marketplaces
E-commerce delivery E-commerce entertainment
1 丐 丐亠仍亠从舒仆舒仍 弌丐 丐亠仍亠从舒仆舒仍 弌丐
2 弌丐. 从亳亠 亠亳舒仍 丐 仂于亳亶 舒仆舒仍
3 丐亠仍亠从舒仆舒仍 弌丐 A4 弌亠亳舒仍 ICTV
4 弌丐弌 仂于亳亶 舒仆舒仍 弌亠舒仍亳 丕从舒仆亳. 亠仄
5 仂于亳亶 舒仆舒仍 弌丐弌 弌丐. 从亳亠 亠亳舒仍
亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage., 亞亟亠仆 2022
丐丕丐 乂丕弌亂 亂丿 丶 丕 2021
亢亠亠仍仂: Ukraine Googie Biog, 2021
丐-10 丕亊丿丱 YOUTUBE-  丕 (2021)
1. 于仂亠 亟仍 亳仆舒.
仂亳 舒仄仂亶 弍仂仍仂亶
于亰从亳
2. 仆仂仆 舒仗亠仆从仂 
仍亠从舒仆亟 亟从仂于 | 丼丐
乘 亂丿?
3. 于舒仆亞舒亶  亞亟亠 仂仆 仗仂仗舒亟舒仍 /
于亟
4. 舒仗亳从 - 1 亠亳 - 2 亠亰仂仆 |
亠仄亠舒 亠亳舒仍舒 2021
5.  4 弌舒仍
 仆舒 24 丼舒舒 !
6. 丱仂仍仂磻 11  仗从 1
仂 05.03.2021
7. MORGENSHTERN 
亞仍舒于仆亶 仂仄亠仆 仂亳亳-
2020 / 于亟
8.  个丐. 亠
亠亳亳 // 弌亠亳舒仍
9. 舒仍亳 亳 仗仂亠仄 于亠 仆舒 仆仄
仗仂仄亠舒仍亳. 仂仍仂亶
仗从.
10. 束弌損 | 乘丕弌 1.
弌 1
丿 弌
亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020  2021
 豫丐  个丐 
 

豫丐
50%
70%
50%
30%
亟亠仂 亰舒仍亳舒 仗仂亳亠仆亳仄 仂仄舒仂仄, 仂舒 亶 于舒亳仍仂 10%  仗仂从舒亰舒 舒 弍ミ莞勤却, 于 仗仂于仆礌仆 亰
2020 仂从仂仄.
亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2022
丿 丐 弌丐丕豫丐亂 丐 丿亊
丼舒从舒 亰舒从仗仍亠仆仂亞仂 从仍仆舒仄亳 仆于亠仆舒 (亟仂仍 弍ミ莞勤却)
 
Other 11% 7%
83% 73%
1% 11%
1% 9%
4% -
亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020  2021
丐弌丐亂 丱 
舒 从仍仆亳 于亟亟舒ム 仗亠亠于舒亞 亟仂于亢亳仆 亠从仍舒仄仆亳 仂仍亳从于  舒从仂仄 仗于于亟仆仂亠仆仆
(% = 弍ミ莞勤却, 于亳舒亠仆亳亶 仆舒 仗仂从舒亰 仂仍亳从舒):
6 亠从
7  10 亠从
11  15 亠从
16  20 亠从
21  30 亠从
30+ 亠从
3%
2%
丐 SMART TV
MIN %  MAX % 
Automotive 18% 23%
B2B 20% 25%
Delivery 8% 14%
E-com (Electronics) 9% 12%
E-com (Marketplace) 12% 13%
Finance 9% 21%
FMCG 14% 18%
FMCG (Alcohol) 14% 15%
Media and
entertainment
10% 12%
Security 16% 16%
舒 仆舒亳仄亳 亟舒仆亳仄亳, 13% 于 仗仂从舒亰于 亰舒 从 仗亳仗舒仍亳 仆舒 Smart TV.
亢亠亠仍仂: 从仗亠亳亰舒 亳 亟舒仆仆亠 newage., 2021
仂从舒亰仆亳从亳 仗仂 从舒亠亞仂礆 从舒仄仗舒仆亶*:
仂从舒亰亳 仗仂 亳仗舒仄 仗亳仂于. 舒仆 newage.
(-7%)
亊
丱 个丐
亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2019 - 2020
个丐
 丐
舒 仗亠亠亞仍磲 亟仂 30
亠从仆亟 舒弍仂 从仍从
 亊 丼
仆仂仄于舒仆仆,
仂仂仗仍亠仆仆, 亰舒仍亠仆仆
 丱丐
亟 7 亠从仆亟
IN-STREAM
 丕弌  5 弌丕
IN-STREAM
 弌丐
丕弌丕
BUMPER
丿亊-弌丐
OUT-STREAM VIDEO DISCOVERY
 丐
舒 1000 仗仂从舒亰于
 亊 丼
仗亰仆舒于舒仆,
仂仂仗仍亠仆仆, 束亰仄亳亳損
亟仂亞仍礌亳 亟仂 从仆
 丱丐
亟 15-20 亠从仆亟
 丐
舒 1000 仗仂从舒亰于
 亊 丼
舒仍亠仆仆, 亟仂弍亟仂于舒
仂仂仗仍亠仆仆
 丱丐
亟 6 亠从仆亟
 丐
仂仍亳 从仂亳于舒 于亳 仗亠亠亞仍礌亳
仂亞仂仍仂亠仆仆, 仆舒亳仆于亳 仆舒 仗从仂亞舒仄
于亟亠仂
 亊 丼
舒仍亠仆仆 仗仂亠仆亶仆仂 亰舒从舒于仍亠仆亳
从仂亳于舒于
 丱丐
亟-磻亳亶
 丐
舒 1000 仗仂从舒亰于 
于亳亟亳仄亶 舒亳仆 亠从舒仆
 亊 丼
仗亰仆舒于舒仆,
亰亟亠亠于仍亠仆仆
仂仂仗仍亠仆仆
 丱丐
亟-磻亳亶
亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020  2021
 个丐
 丐
舒 从仍从, 仗亠亠亞仍磲, 仂仂仗仍亠仆仆, 仗仂从舒亰亳
 亊 丼
仂仗仍亠仆仆, 于仗亰仆舒于舒仆,
亰舒仍亠仆
 丱丐
亟-磻亳亶, 舒仍亠 Facebook
亠从仂仄亠仆亟 仆亠 弍仍亠 15 亠从仆亟
弌丐丼 
Facebook
Instagram
IN-STREAM
Facebook
Instagram
STORIES
Facebook
Instagram
Reels
Facebook
Instagram
 丐
舒 从仍从, 仗亠亠亞仍磲, 仂仂仗仍亠仆仆, 仗仂从舒亰亳
 亊 丼
仂仗仍亠仆仆, 于仗亰仆舒于舒仆,
亰舒仍亠仆
 丱丐
亟 5 亠从仆亟 亟仂 10 于亳仍亳仆, 磻仂
仂仍亳从 亟仂于亠 15 亠从仆亟 亰'磦仍
从仆仂仗从舒 仗仂仗从 仂仍亳从舒 仗仍 15
亠从仆亟
 丐
舒 从仍从, 仗亠亠亞仍磲, 仂仂仗仍亠仆仆, 仗仂从舒亰亳
 亊 丼
仂仗仍亠仆仆, 于仗亰仆舒于舒仆,
亰舒仍亠仆
 丱丐
15 亠从仆亟, 磻仂 仂仍亳从 亟仂于亠 15
亠从仆亟 亟仍亳 仆舒 从舒从亳
 丐
舒 从仍从, 仗亠亠亞仍磲, 仂仂仗仍亠仆仆, 仗仂从舒亰亳
 亊 丼
仂仗仍亠仆仆, 于仗亰仆舒于舒仆,
亰舒仍亠仆
 丱丐
亟 3 亟仂 60 亠从仆亟
亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020  2021
个丐
亠亠 亠从仍舒仄仆亠 于亟亠仂, 磻亠 从仂亳于舒
仗仂弍舒亳 亰舒亶仂于亳 于 亟仂亟舒仂从 (仗仂从舒亰
仗仍 3 仂亞舒仆仆亳 于亟亠仂)
 丐
舒 亰舒 亟亠仆 亠亰亠于
 亊 丼
仂于舒仆仆, 于仗亰仆舒于舒仆
 丱丐
仂 60 亠从仆亟, 舒仍亠 亠从仂仄亠仆亟仄仂 仆亠 弍仍亠 10
亠从仆亟
OneDayMax (Plus) Reach & Frequency IN-FEED ADS
仂于亳亶 仗仂亰仂亳亶 于亳亟 亰舒从仗于仍  从仂仆仂仍
仂仂仗仍亠仆仆 舒 舒仂亳
 丐
舒 亳 仗仂从舒亰于
 亊 丼
仂仗仍亠仆仆, 仆舒弍 仆亠仂弍亟仆仂 舒仂亳
从仂亳于舒舒
 丱丐
仂 60 亠从仆亟, 舒仍亠 亠从仂仄亠仆亟仄仂 仆亠 弍仍亠 10
亠从仆亟
'磦仍, 从仂仍亳 从仂亳于舒 仗仂从
仂亰亟仍 束仍 于舒損 仆舒 亞仂仍仂于仆亶 仂仆 TikTok
 丐
舒 仗仂从舒亰亳, 舒仆亰舒从
 亊 丼
舒仍亠仆仆 从仂亳于舒舒, 于仗亰仆舒于舒仆
 丱丐
仂 60 亠从仆亟, 舒仍亠 亠从仂仄亠仆亟仄仂 仆亠 弍仍亠 10
亠从仆亟
亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020  2021
个丐
IN-STREAM
Pre-roll/mid-roll/post-roll
OUT-STREAM
Content-roll
亠从仍舒仄仆亳亶 于亟亠仂仂仍亳从, 磻亳亶 仗仂亞舒 仗亠亠亟
仗仂舒从仂仄 于亟亠仂
 丐
仆仂于仆亳亶  亰舒 1000 仗仂从舒亰于
 亊 丼
仂仗仍亠仆仆, 于仗亰仆舒于舒仆
 丱丐
舒亰于亳舒亶 亳于舒仍 仆亠 仗亠亠于亳 30 亠从仆亟
WARNING 弌仍亟从仄仂 亰舒 磻 (从仍亳从舒仆仆, 舒仂舒,
whitelists, etc.)
仂亳仆舒 仗仂亞舒于舒亳 仗亟 舒 仗亠亠亞仍磲 仂仆从亳 舒
亰亞仂舒 舒于仂仄舒亳仆仂 仗仂 亰舒于亠亠仆仆 于亟亠仂
 丐
仆仂于仆亳亶  亰舒 1000 仗仂从舒亰于
 亊 丼
仂仗仍亠仆仆, 于仗亰仆舒于舒仆, 亰亟亠亠于仍亠仆仆 仂仂仗仍亠仆仆
 丱丐
舒从亳仆仂 弍亠亰 仂弍仄亠亢亠仆
WARNING 弌仍亟从仄仂 亰舒 viewability
-丐丐
丐 个丐
丕丼亊 弌
弌丐亂
丱亊
STORIES
弌丐丼
IN-STREAM
IN-FEED
NON-SKIP
TRUEVIEW
OUT-STREAM
BUMPER
丐丐
OUT-STREAM
丐丐乘
IN-STREAM
亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020  2021
VIDEO ACTION
REELS
ODM+
R&F
Helpful Links:
皰 Blog newage.
皰 丶仍仆亳亶 舒仆舒仍亰
皰 YouTube-从舒仆舒仍
皰 Facebook
Templates:
皰 
皰 All-in-one document
仂亳仆舒 仆仂仄舒
皰 亟亞从亳 仆舒 Clutch
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  • 3. 丐丶豫 丶豫 弌亂 PROJECT MANAGER 豫 亊弌亂 TRAFFIC MANAGER 弌 丿 TRAFFIC MANAGER 弌 亂弌亂 CEO 弌 丐乂 HEAD OF STRATEGY AND MEDIAPLANING
  • 4. 丕 亊丕 丐 丕 从亠仄舒 仗仂亟磻舒 仗亠亟舒于仆亳于 Kantar 丕从舒仆舒
  • 5. 丐 亊 丐 丐 丐亊, 丐 弌丕 弌丐 乂 丕弌亂豫 丕丐豫? 弌亂 丕丐 ? 亊 乂亊?
  • 6. 弌丐丕丶亊 丼丐丕 弌丿丐 丐亊 弌亊 (14-70 仂从于, 弍亠亰 /亳仄) 丐丐 弌丐丕丼 28,7 仄仍仆 24,5 仄仍仆 亢亠亠仍仂: 舒仆 Kantar CMeter, 亠亢从仂仄舒 丕从舒仆亳, 亟舒仆 亰 仗仍舒仆于舒仍仆亳从于 Google Ads, Facebook, 弍亠亰 ,, 亳仄 丐丐 亊 86%
  • 7. 豫丼 个丐, 亊 豫丐亂 丕丐豫 仆仆仂- 仗亠亠仄亠仆 仂仂弍亳 仄亞舒 从仗舒
  • 8. 8,0 仄仍仆 于仆仆仂 仗亠亠仄亠仆亳 仂弍 舒 仂仆从仂 newage. 亳舒 弍仍舒 仂仆舒亶仄亠仆亠 仆舒 15-30%, 仂仄 仂 仂仍仂于从亳 磻 仗舒于亳仍仂 仆亠 亠于舒仍亳 于 丶 亢亠亠仍仂: 舒仆 仄仆亠于舒 亠仆亠亞舒, 11 舒于仆 2022
  • 9. 亊丱 弌丐 丐 丕 丱 亂丿 亢亠亠仍仂: 舒仆 仄仆亠于舒 亠仆亠亞舒, 11 舒于仆 2022 仂从 于亟从亳 于亳舒仍亳 亟亳 仗仂舒仍亳
  • 10. 丿 亊 乂亊 亠仄舒 亢仂亟仆亳 仗亠亠从仂亟 舒亳 仆亠弍亠亰仗亠仆仂 亠 仄舒ム 亞仂亠亶, 仂弍 仗仂舒亳 亠 仂 亰舒仍亳舒亳 亟仂仄于从 38% 9% 9% 6% 亢亠亠仍仂: 舒仆 仄仆亠于舒 亠仆亠亞舒, 11 舒于仆 2022 仂从
  • 11. 亳舒仍亳 8,0 仄仍仆 仂于亠仆仍亳 2,8 仄仍仆 舒 仄亠亢舒仄亳 丕从舒仆亳 5,0 仄仍仆 亢亠亠仍仂: 弌仍仂于仂 亟仍仂 16 亠于仆 2022 舒 亟舒仆亳仄亳 :
  • 12. 亢亠亠仍仂: https://data.unhcr.org/en/situations/ukraine# (5 亟仆于) (仄) (仄) (15 亟仆于) (15 亟仆于) (15 亟仆于) (7 亟仆于) 丐 弌亊 亢亠亠仍仂: https://data.unhcr.org/en/situations/ukraine#, 25 亠于仆 2022 仂从
  • 13. (5 亟仆于) (仄) (仄) (15 亟仆于) (15 亟仆于) (15 亟仆于) (7 亟仆于) 丐 弌亊 丱 亢亠亠仍仂: https://data.unhcr.org/en/situations/ukraine#, 25 亠于仆 2022 仂从
  • 14. 20 000 - 50 000 50 000 - 200 000 200 000 - 100 000 1 000 000 舒 弍仍亠 亢亠亠仍仂: https://data.unhcr.org/en/situations/ukraine#, 25 亠于仆 2022 仂从
  • 15. ~20% 亠亳仂亶 仂从仗仂于舒仆仂 ~3,6 仄仍仆 仆舒亠仍亠仆仆 于 仂从仗舒 亢亠亠仍仂: 仂仆从舒 newage., 亰舒仆仂于舒仆舒 仆舒 亟舒仆亳 仗仂 , 仆舒亠仍亠仆仆 亠亞仂仆于 仗亟 仂从仗舒 亟仂 仗仂舒从 仗仂于仆仂仄舒舒弍仆仂亞仂 于仂亞仆亠仆仆, 亟舒仆亳 亰 于亟从亳亳 亟亢亠亠仍
  • 16. 豫丼 个丐, 亊 豫丐亂 丕丐豫 仆仆仂- 仗亠亠仄亠仆 仂仂弍亳 7,7 仄仍仆 仄亞舒 从仗舒 ~3,6 仄仍仆 5 仄仍仆
  • 17. 亢亠亠仍仂: 舒仆 Kantar CMeter, 亠亢从仂仄舒 丕从舒仆亳, 弍亠亰 ,, 亳仄, 仂仆从舒 newage., 弌亊 (14-70 仂从于, 弍亠亰 /亳仄) 丐丐 弌丐丕丼 28,7 仄仍仆 24,5 仄仍仆 ~22,1 仄仍仆 ~19,0 仄仍仆 24.02 弌丐丕丶亊
  • 20. -1% 4% 7% 6% > 50% 13% >73% -29% -5% 13% 丼 丐 亂丿 丼丐丐 93% 73% 53% 51% 38% 38% 32% 28% 28% 28% 仂仗仍亠仆仆, % 28% 27% 25% 25% 25% 24% 24% 23% 21% 20% 仂仗仍亠仆仆, % 1% 3% -49% >34% >30% -38% -16% >25% >14% >9% 亢亠亠仍仂: 舒仆 Kantar CMeter, 仗仂于仆礌仆 弌亠仆 亠亠亰亠仆 2022 仂于仆礌仆 弍亠亠亰仆 亰 仆亠仄
  • 21. 亂 丐亂: 丿 , 亂丿 丿丕 亢亠亠仍仂: 舒仆 Kantar CMeter, 仗仂于仆礌仆 于亠仆 2022
  • 22. 亢亠亠仍仂: Kantar 丕从舒仆舒, Cmeter, mobile, 亞亟亠仆 2021, 弍亠亠亰亠仆 2022 Android-亟仂亟舒从亳 APP: 亂丿 弌丐 丕 , MONOBANK, GOOGLE PAY 丐 5 2022 2021 Google Pay Monobank 仂于舒 仂舒 TikTok 20% 13% 12% 9% 7% APP 丱丐 % 亊 1 Chrome 99% --- 2 Gmail 99% --- 3 YouTube 98% 2% 4 Viber 98% --- 5 Facebook 96% 1% 6 Google Maps 94% --- 7 Telegram 93% 4% 8 84% 13% 9 Instagram 80% 1% 10 Privat24 80% 4% 丐 20 丐 2022 2022 亟仂 2021 APP 丱丐 % 亊 11 Messenger 75% 1% 12 VpnDialogs 71% new 13 Google Pay 64% 20% 14 仂于舒 仂舒 60% 9% 15 Monobank 54% 12% 16 OLX 53% 2% 17 TikTok 48% 7% 18 亶 亳于舒 47% --- 19 WhatsApp 47% --- 20 YT Music 45% new
  • 23. 亢亠亠仍仂: Googe Trends,2022 乂 丕 丶 弌亊丶 丶亂 豫丐 丐亂 丐亂 亂 丼亂 仂仂于 亰仄亠亳仆亶 仗亠亠亞仂于仂 从舒亳仆舒 仂亳 仗亠亠亞仂于仂 亞仂仂仄亠仍 亳仍 76 仂仆仂弍舒于从舒 从仂亞亟舒 亰舒从仂仆亳 于仂亶仆舒 舒亠仂于亳 亠仆仂弍舒亠于从舒 亠仗舒仆 弍舒仆亟亠舒 从亠亶亠 仄仂从于舒 仗亳于舒仆仆 亰 于亠仍亳从仂亟仆亠仄 仂从舒仆舒 仄舒亠仆从仂 从舒舒 仗仂于礌亳 亳于仂亞 从舒仆亳 从舒舒 亳于仂亞 亰 亟仆亠仄 仄舒亠 亠于仂于亳亟亠仆亳亠 2022 于仂弍舒亠仆仆 2022 于仂弍舒亠仆仆 2022 仆舒仍 从舒于从 从舒亳仆舒 仍 舒仆仂于 ム亳亶 舒仆仂于 仍亳亞舒 仆舒亳亶 亠 亟仂仗仂仄仂亞舒
  • 24. 亢亠亠仍仂: Googe Trends,2022 亊 丿丕 仗亠亠亞仂于仂 仂亳亳 亳 从舒亳仆 亠亞仂亟仆 仗亠亠亞仂于仂 从舒亳仆舒 仂亳 仗亠亠亞仂于仂 仗亳仆舒 亰亠仍亠仆从仂亞仂 从亳亠于 仂仆仍舒亶仆 从舒仄亠 从亳亠于 亠亶舒 舒亳亶 亟弍仍 仂仆亳亠仆从仂 仄亳舒亳仍 仂仆亳亠仆从仂 舒亠仂于亳 舒仍 live 从亠亶亠 仄仂从于舒 仗仍舒ム亳亶 仄亠 仂从舒仆舒 仄舒亠仆从仂 仂亶 仍亰 亠于仂仆舒 从舒仍亳仆舒 亠于仂仆舒 从舒仍亳仆舒 仗舒舒亟 仗仂弍亠亟 2022 亠于仂于亳亟亠仆亳亠 2022 仗舒舒亟 仗仂弍亠亟 2022 仄仂从于舒 于仂弍舒亠仆仆 2022 亠于仂于亳亟亠仆亳亠 2022 从舒亳仆舒 亰舒从仍ム亠仆亳亠 亠亳舒仍 仍舒于从亳 仍舒于从亳 仂仄舒从亳 仂仄舒从亳 亟亢仂从亠 于亠 亠亳亳 仗仂亟磲 仄舒从 从仂亢 亞舒仆亟亠仆亳从仂 于仍仂亞 丶亂 豫丐 丐亂 亂 丐亂 丼亂
  • 25. 丼 丼 (!) 亂丿 弌丐 弌丐个 亢亠亠仍仂: Ranking Gemius +15% -46% 弍亠亠亰仆 于亳从仂亳舒仆仆 仄仂弍仍仆亳 仗亳仂于 于亳仂仍仂 仆舒 15%. 亳从仂亳舒仆仆 亟亠从仂仗舒 于仂 亰仆亳亰亳仍仂.
  • 26. 弌丐丕 丐弌亂 亂 丐丐丕 仂于仆礌仆 从于仆 亟仂 弍亠亠亰仆 亢亠亠仍仂: MMR, 亳 亳 仆亠 弍亳 亟亟亢亳舒仍-亠从仍舒仄: 舒仆舒仍亰 亰于亳仂从 从仂亳于舒于 仗仂仗仍仆仂亞仂 仗仂于舒亶亟亠舒 仂亰于舒亞, 18 丐舒于亠仆 2022 (-11%) % 从仂亳于舒于 亰舒 仗亠亠亞仍磲仂仄 从仂仆亠仆 (+5%) 弌亠舒仍亳 25% 42% 弌仗仂 仂于亳仆亳 仍仍仄亳 31% 个仍仄亳 59% (+50%) 仂仗仂于仂 亰仂舒 仗亠亠亞仍磲 从仆仂从仂仆亠仆 于亳亶仍亳 仆舒 仗仂从舒亰仆亳从亳 亟仂于仂仆仆仂亞仂 舒 亳于舒仍 仗仂于亠亟亠仆仂亞仂 舒 亰仄亠仆亳仍舒 亟于舒 舒亰亳
  • 27. 丕丶 亊 丿 丐 弌丐 弌亊丶, 乂 丶丐, 亊 弌亂 豫丼
  • 28. 亊 弌亊 丐个 E-COMMERCE 亠亠亟仆仂仄 仍ム仂仄 舒从 于仗舒于 仆舒 13% 仗仂于仆礌仆 亰 仆亠仄. 丕 弍亠亠亰仆 亠 仆舒 50%. 仍亠 于亢亠 仗仂亳仆舒ム亳 亰 从于仆 舒从 仗仂仗仂于仂 亰仂舒. 亢亠亠仍仂: 于亟仆 亟舒仆 newage., 亠仆 2022. 舒于亠仆 2022 CLIENT 1 CLIENT 2 CLIENT 3
  • 29. 亊 弌亂 亂弌丐亂 丐丶 亠亠亟仆仂仄 于 仍ム仂仄 从仍从 舒仆亰舒从亶 于仗舒仍舒 仆舒 22% 仗仂于仆礌仆 亰 仆亠仄. 丕 弍亠亠亰仆 亠 仆舒 58%. 仍亠 仗仂亳仆舒ム亳 亰 从于仆 仗仂仗仂于仂 亰仂舒. 亢亠亠仍仂: 于亟仆 亟舒仆 newage., 亠仆 2022. 舒于亠仆 2022 CLIENT 1 CLIENT 2 CLIENT 3
  • 30. 亊 弌亊 CONVERSION RATE 亠亠亟仆仂仄 仍ム仂仄 CR 于仗舒于 仆舒 10% 仗仂于仆礌仆 亰 仆亠仄. 仂亳仆舒ム亳 亰 弍亠亠亰仆 亟于舒 从仍仆亳 亰 仂 于亢亠 于亳亶仍亳 仆舒 亟仂于仂仆仆 仗仂从舒亰仆亳从亳 亢亠亠仍仂: 于亟仆 亟舒仆 newage., 亠仆 2022. 舒于亠仆 2022 CLIENT 1 CLIENT 2 CLIENT 3
  • 31. +325% 丐个 丱 (亂 亟仂 弌丼亊) -67% -66% Kyiv Kharkiv Oblast -61% Luhansk Oblast -49% Donetsk Oblast -50% Zaporizhia Oblast -49% Sumy Oblast -65% Kherson Oblast -67% Chernihiv Oblast Lviv Oblast +56% Dnipropetrovsk Oblast +92% Vinnytsia Oblast 亢亠亠仍仂: newage. 舒仆 亰舒 弍亠亠亰亠仆 仗仂于仆礌仆 亰 仆亠仄 2022 丐舒从 仗仂 亠亞仂仆舒 于仗舒于 于 亠亠亟仆仂仄 仆舒 49-67% 仗仂于仆礌仆 弍亠亠亰仆 亰 仆亠仄
  • 33. 亢亠亠仍仂: IAB 舒仂仄亠 舒仆 亳仂于仂 仆亟 仗亠仂亟 弍仂亶仂于亳 亟亶 2, 于亠仆 2022 丐弌丐亂 丶 丕 从于仆 亠亠亟 亠从仍舒仄仂亟舒于于 仗仂亠亞舒于 仗仂仗仂于亳亶 仗亳 亠从仍舒仄仆仂 舒从亳于仆仂 仗仂于仆礌仆 亰 仆亠仄, 舒仍亠 于亠仆 舒从亳于仆仂 仗仂仆舒亟 50% 于亠 亠 仆亠 仗仂亟仂仍舒仆亳亶. 亊从 弍亳 于亳 仂仆亳仍亳 于亠仆 亠从仍舒仄仆仂 舒从亳于仆仂 于舒仂 从仂仄仗舒仆 从于仆 仗仂于仆礌仆 亰 仆亠仄? 0% 1-10% 10-25% 25-50%
  • 34. 亢亠亠仍仂: IAB 舒仂仄亠 舒仆 亳仂于仂 仆亟 仗亠仂亟 弍仂亶仂于亳 亟亶 2, 于亠仆 2022 丐亊 丱 丶 丐 丐个 丕 从于仆 仗仂亠亞舒仍仂 亰仂舒仆仆 从仂仄亠亶仆仂 亰舒于舒仆舒亢亠仆仂 仗亠亟舒于仆亳从于 亠从仍舒仄仆亳 舒亞亠仆亶 仗仂于仆礌仆 亰 仆亳亰从亳仄 亰舒于舒仆舒亢亠仆仆礆 弍亠亠亰仆. 0% 10-25% 25-50% 1-10% 50-75%
  • 36. 丐丐 弌丶亂 弌丶亂 亂丱 4,9 仄仍亟 4,6 仄仍亟 4,6 仄仍亟 3% 10% 10% 亢亠亠仍仂: We are social, Global digital overview 2021, 2022; 仗仂于仆礌仆 2022 亞. 2021 亞. 弌丐丕丼 丐丐丕 弌丐
  • 37. 8% 亢亠亠仍仂: Statista 1; 仗仂于仆礌仆 2021 . 2020 . 12 6 3 9 1 2 4 5 8 7 11 10 2 亞 35 于 0 亞 37 于 3% MOBILE DESKTOP 丼弌 丐丐. 弌丐
  • 38. 亢亠亠仍仂: Internet World Stats; * 丕从舒仆舒, 舒仆仂于亠 亟仂仍亟亢亠仆仆 2021 丐丐亊 丐丐丕. 95% 96% 93% 92% 93% 88% 78% 86% 87% 96% 74% 丿丶亊 丼丼 丐亊 弌亊 丐亊 个丶亊 丼丱亊 丐亊 丕* 亂乂 丕丕亊
  • 39. 亢亠亠仍仂: Kantar 丕从舒仆舒, 舒仆仂于亠 亟仂仍亟亢亠仆仆 2021, 于从 12-70, 弍亠亰 舒于舒仆仆 舒 亳仄 丐丐亊 丐丐丕 丕 86% 24,5仄仍仆 仍ミ莞黍 于 丕从舒仆 从仂亳ム 仆亠仆亠仂仄 仆舒 亠仆 2022 丶亠 亳仍仂 仆舒 于仆 仗仂从亳 从舒仆 弌亟仆仂 于仂仗亳. 8%
  • 40. 丕: 弌亂 弌亊 丐丐丕
  • 41. 亢亠亠仍仂: W yzow l Video Marketing Statistics 2022 丼弌 亊丕 丕 弌丐 14% 33% 20% 2 亞仂亟亳仆亳 43于 舒 从 舒 仗亠亠亞仍磲 于亟亠仂 仆舒 亟亠仆 于亳 仆舒 6% 仂仂从 仗仂亟仂于亢 亰弍仍于舒亳. 6% 14%
  • 42. 亢亠亠仍仂: Social Media week 1, statista.com 2021 弌亂 豫 亊丐亂弌亊 丕 弌丐 78% 62% vs 83% 71% 2020 2021
  • 43. 亢亠亠仍仂: Kantar 丕从舒仆舒, Cmeter, 从于亠仆 2022 丐 丕亊弌丐 弌丐 youtube.com 丱亊 71% Rezka.ag 17% Filmix.ac 10% Megogo.net 9% novy.tv 7% tiktok.com 15% baskino.me 7% Pornhub.com 10% Kinogo.zone 9% 亳仆仂-亠舒.ru 6%
  • 44. 丐丐 亂 亊 亂弌丐亂 丕 3 105 140 (+ 1 501 985) 2 996 167 (+ 1 516 234) 1 192 164 (+ 519 170) 1 157 731 (+ 728 077) 1 015 719 (+ 634 732) 亢亠亠仍仂: monobank, 舒于亠仆 2021/ 亠于亠仆 2022 弌亠亠亟 丐-5 仂仗仍舒 从舒亠亞仂 束仆仂損 3 仄 亰舒亶仄舒ム 仍亠仆亰亶仆 仂仆仍舒亶仆-从仆仂亠舒亳. 亂弌丐亂 丕 MEGOGO 1 603 155 Multiplex 1 479 933 仍舒仆亠舒 i仆仂 672 994 Sweet TV 429 654 Netflix 380 987 2022 2021 +94% +102% +77% +169% +167%
  • 45. E-commerce electronic/ marketplaces E-commerce delivery E-commerce entertainment 1 丐 丐亠仍亠从舒仆舒仍 弌丐 丐亠仍亠从舒仆舒仍 弌丐 2 弌丐. 从亳亠 亠亳舒仍 丐 仂于亳亶 舒仆舒仍 3 丐亠仍亠从舒仆舒仍 弌丐 A4 弌亠亳舒仍 ICTV 4 弌丐弌 仂于亳亶 舒仆舒仍 弌亠舒仍亳 丕从舒仆亳. 亠仄 5 仂于亳亶 舒仆舒仍 弌丐弌 弌丐. 从亳亠 亠亳舒仍 亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage., 亞亟亠仆 2022 丐丕丐 乂丕弌亂 亂丿 丶 丕 2021
  • 46. 亢亠亠仍仂: Ukraine Googie Biog, 2021 丐-10 丕亊丿丱 YOUTUBE- 丕 (2021) 1. 于仂亠 亟仍 亳仆舒. 仂亳 舒仄仂亶 弍仂仍仂亶 于亰从亳 2. 仆仂仆 舒仗亠仆从仂 仍亠从舒仆亟 亟从仂于 | 丼丐 乘 亂丿? 3. 于舒仆亞舒亶 亞亟亠 仂仆 仗仂仗舒亟舒仍 / 于亟 4. 舒仗亳从 - 1 亠亳 - 2 亠亰仂仆 | 亠仄亠舒 亠亳舒仍舒 2021 5. 4 弌舒仍 仆舒 24 丼舒舒 ! 6. 丱仂仍仂磻 11 仗从 1 仂 05.03.2021 7. MORGENSHTERN 亞仍舒于仆亶 仂仄亠仆 仂亳亳- 2020 / 于亟 8. 个丐. 亠 亠亳亳 // 弌亠亳舒仍 9. 舒仍亳 亳 仗仂亠仄 于亠 仆舒 仆仄 仗仂仄亠舒仍亳. 仂仍仂亶 仗从. 10. 束弌損 | 乘丕弌 1. 弌 1
  • 48. 亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020 2021 豫丐 个丐 豫丐 50% 70% 50% 30% 亟亠仂 亰舒仍亳舒 仗仂亳亠仆亳仄 仂仄舒仂仄, 仂舒 亶 于舒亳仍仂 10% 仗仂从舒亰舒 舒 弍ミ莞勤却, 于 仗仂于仆礌仆 亰 2020 仂从仂仄.
  • 49. 亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2022 丿 丐 弌丐丕豫丐亂 丐 丿亊 丼舒从舒 亰舒从仗仍亠仆仂亞仂 从仍仆舒仄亳 仆于亠仆舒 (亟仂仍 弍ミ莞勤却) Other 11% 7% 83% 73% 1% 11% 1% 9% 4% -
  • 50. 亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020 2021 丐弌丐亂 丱 舒 从仍仆亳 于亟亟舒ム 仗亠亠于舒亞 亟仂于亢亳仆 亠从仍舒仄仆亳 仂仍亳从于 舒从仂仄 仗于于亟仆仂亠仆仆 (% = 弍ミ莞勤却, 于亳舒亠仆亳亶 仆舒 仗仂从舒亰 仂仍亳从舒): 6 亠从 7 10 亠从 11 15 亠从 16 20 亠从 21 30 亠从 30+ 亠从 3% 2%
  • 51. 丐 SMART TV MIN % MAX % Automotive 18% 23% B2B 20% 25% Delivery 8% 14% E-com (Electronics) 9% 12% E-com (Marketplace) 12% 13% Finance 9% 21% FMCG 14% 18% FMCG (Alcohol) 14% 15% Media and entertainment 10% 12% Security 16% 16% 舒 仆舒亳仄亳 亟舒仆亳仄亳, 13% 于 仗仂从舒亰于 亰舒 从 仗亳仗舒仍亳 仆舒 Smart TV. 亢亠亠仍仂: 从仗亠亳亰舒 亳 亟舒仆仆亠 newage., 2021 仂从舒亰仆亳从亳 仗仂 从舒亠亞仂礆 从舒仄仗舒仆亶*: 仂从舒亰亳 仗仂 亳仗舒仄 仗亳仂于. 舒仆 newage. (-7%)
  • 53. 亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2019 - 2020 个丐 丐 舒 仗亠亠亞仍磲 亟仂 30 亠从仆亟 舒弍仂 从仍从 亊 丼 仆仂仄于舒仆仆, 仂仂仗仍亠仆仆, 亰舒仍亠仆仆 丱丐 亟 7 亠从仆亟 IN-STREAM 丕弌 5 弌丕 IN-STREAM 弌丐 丕弌丕 BUMPER 丿亊-弌丐 OUT-STREAM VIDEO DISCOVERY 丐 舒 1000 仗仂从舒亰于 亊 丼 仗亰仆舒于舒仆, 仂仂仗仍亠仆仆, 束亰仄亳亳損 亟仂亞仍礌亳 亟仂 从仆 丱丐 亟 15-20 亠从仆亟 丐 舒 1000 仗仂从舒亰于 亊 丼 舒仍亠仆仆, 亟仂弍亟仂于舒 仂仂仗仍亠仆仆 丱丐 亟 6 亠从仆亟 丐 仂仍亳 从仂亳于舒 于亳 仗亠亠亞仍礌亳 仂亞仂仍仂亠仆仆, 仆舒亳仆于亳 仆舒 仗从仂亞舒仄 于亟亠仂 亊 丼 舒仍亠仆仆 仗仂亠仆亶仆仂 亰舒从舒于仍亠仆亳 从仂亳于舒于 丱丐 亟-磻亳亶 丐 舒 1000 仗仂从舒亰于 于亳亟亳仄亶 舒亳仆 亠从舒仆 亊 丼 仗亰仆舒于舒仆, 亰亟亠亠于仍亠仆仆 仂仂仗仍亠仆仆 丱丐 亟-磻亳亶
  • 54. 亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020 2021 个丐 丐 舒 从仍从, 仗亠亠亞仍磲, 仂仂仗仍亠仆仆, 仗仂从舒亰亳 亊 丼 仂仗仍亠仆仆, 于仗亰仆舒于舒仆, 亰舒仍亠仆 丱丐 亟-磻亳亶, 舒仍亠 Facebook 亠从仂仄亠仆亟 仆亠 弍仍亠 15 亠从仆亟 弌丐丼 Facebook Instagram IN-STREAM Facebook Instagram STORIES Facebook Instagram Reels Facebook Instagram 丐 舒 从仍从, 仗亠亠亞仍磲, 仂仂仗仍亠仆仆, 仗仂从舒亰亳 亊 丼 仂仗仍亠仆仆, 于仗亰仆舒于舒仆, 亰舒仍亠仆 丱丐 亟 5 亠从仆亟 亟仂 10 于亳仍亳仆, 磻仂 仂仍亳从 亟仂于亠 15 亠从仆亟 亰'磦仍 从仆仂仗从舒 仗仂仗从 仂仍亳从舒 仗仍 15 亠从仆亟 丐 舒 从仍从, 仗亠亠亞仍磲, 仂仂仗仍亠仆仆, 仗仂从舒亰亳 亊 丼 仂仗仍亠仆仆, 于仗亰仆舒于舒仆, 亰舒仍亠仆 丱丐 15 亠从仆亟, 磻仂 仂仍亳从 亟仂于亠 15 亠从仆亟 亟仍亳 仆舒 从舒从亳 丐 舒 从仍从, 仗亠亠亞仍磲, 仂仂仗仍亠仆仆, 仗仂从舒亰亳 亊 丼 仂仗仍亠仆仆, 于仗亰仆舒于舒仆, 亰舒仍亠仆 丱丐 亟 3 亟仂 60 亠从仆亟
  • 55. 亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020 2021 个丐 亠亠 亠从仍舒仄仆亠 于亟亠仂, 磻亠 从仂亳于舒 仗仂弍舒亳 亰舒亶仂于亳 于 亟仂亟舒仂从 (仗仂从舒亰 仗仍 3 仂亞舒仆仆亳 于亟亠仂) 丐 舒 亰舒 亟亠仆 亠亰亠于 亊 丼 仂于舒仆仆, 于仗亰仆舒于舒仆 丱丐 仂 60 亠从仆亟, 舒仍亠 亠从仂仄亠仆亟仄仂 仆亠 弍仍亠 10 亠从仆亟 OneDayMax (Plus) Reach & Frequency IN-FEED ADS 仂于亳亶 仗仂亰仂亳亶 于亳亟 亰舒从仗于仍 从仂仆仂仍 仂仂仗仍亠仆仆 舒 舒仂亳 丐 舒 亳 仗仂从舒亰于 亊 丼 仂仗仍亠仆仆, 仆舒弍 仆亠仂弍亟仆仂 舒仂亳 从仂亳于舒舒 丱丐 仂 60 亠从仆亟, 舒仍亠 亠从仂仄亠仆亟仄仂 仆亠 弍仍亠 10 亠从仆亟 '磦仍, 从仂仍亳 从仂亳于舒 仗仂从 仂亰亟仍 束仍 于舒損 仆舒 亞仂仍仂于仆亶 仂仆 TikTok 丐 舒 仗仂从舒亰亳, 舒仆亰舒从 亊 丼 舒仍亠仆仆 从仂亳于舒舒, 于仗亰仆舒于舒仆 丱丐 仂 60 亠从仆亟, 舒仍亠 亠从仂仄亠仆亟仄仂 仆亠 弍仍亠 10 亠从仆亟
  • 56. 亢亠亠仍仂: 亠从仗亠亳亰舒 舒 亟舒仆 newage. 2020 2021 个丐 IN-STREAM Pre-roll/mid-roll/post-roll OUT-STREAM Content-roll 亠从仍舒仄仆亳亶 于亟亠仂仂仍亳从, 磻亳亶 仗仂亞舒 仗亠亠亟 仗仂舒从仂仄 于亟亠仂 丐 仆仂于仆亳亶 亰舒 1000 仗仂从舒亰于 亊 丼 仂仗仍亠仆仆, 于仗亰仆舒于舒仆 丱丐 舒亰于亳舒亶 亳于舒仍 仆亠 仗亠亠于亳 30 亠从仆亟 WARNING 弌仍亟从仄仂 亰舒 磻 (从仍亳从舒仆仆, 舒仂舒, whitelists, etc.) 仂亳仆舒 仗仂亞舒于舒亳 仗亟 舒 仗亠亠亞仍磲 仂仆从亳 舒 亰亞仂舒 舒于仂仄舒亳仆仂 仗仂 亰舒于亠亠仆仆 于亟亠仂 丐 仆仂于仆亳亶 亰舒 1000 仗仂从舒亰于 亊 丼 仂仗仍亠仆仆, 于仗亰仆舒于舒仆, 亰亟亠亠于仍亠仆仆 仂仂仗仍亠仆仆 丱丐 舒从亳仆仂 弍亠亰 仂弍仄亠亢亠仆 WARNING 弌仍亟从仄仂 亰舒 viewability -丐丐
  • 58. Helpful Links: 皰 Blog newage. 皰 丶仍仆亳亶 舒仆舒仍亰 皰 YouTube-从舒仆舒仍 皰 Facebook Templates: 皰 皰 All-in-one document 仂亳仆舒 仆仂仄舒 皰 亟亞从亳 仆舒 Clutch