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Top comf 25march2011Anton Terekhov
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§¥§à§Ü§å§Þ§Ö§ß§ä §à§á§Ú§ã§í§Ó§Ñ§Ö§ä §á§â§Ú§ß§è§Ú§á§í e-CRM, §Ó§Ü§Ý§ð§é§Ñ§ñ §Ó§Ñ§Ø§ß§à§ã§ä§î §Ú§ß§ä§Ö§â§Ó§Ñ§Ý§Ñ §Þ§Ö§Ø§Õ§å §á§à§Ü§å§á§Ü§Ñ§Þ§Ú §Ú §ã§Ö§Ô§Þ§Ö§ß§ä§Ñ§è§Ú§Ú §Ü§Ý§Ú§Ö§ß§ä§à§Ó §Õ§Ý§ñ §å§ã§á§Ö§ê§ß§à§Ô§à §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ. §µ§á§à§Þ§Ú§ß§Ñ§ð§ä§ã§ñ §Þ§Ö§ä§à§Õ§í §á§Ö§â§ã§à§ß§Ñ§Ý§Ú§Ù§Ñ§è§Ú§Ú §ã§à§à§Ò§ë§Ö§ß§Ú§Û §Ú §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§Ö §Õ§Ñ§ß§ß§í§ç §à §á§à§Ü§å§á§Ü§Ñ§ç §Õ§Ý§ñ §á§à§Ó§í§ê§Ö§ß§Ú§ñ §Ó§Ö§â§à§ñ§ä§ß§à§ã§ä§Ú §á§à§Ó§ä§à§â§ß§í§ç §á§à§Ü§å§á§à§Ü. §´§Ñ§Ü§Ø§Ö §à§Ò§ã§å§Ø§Õ§Ñ§Ö§ä§ã§ñ, §Ü§Ñ§Ü §â§Ñ§Ù§Ý§Ú§é§ß§í§Ö §Ü§Ñ§ß§Ñ§Ý§í §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Ú §Þ§à§Ô§å§ä §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ä§î§ã§ñ §Õ§Ý§ñ §Õ§à§ã§ä§Ñ§Ó§Ü§Ú §Ñ§Õ§Ñ§á§ä§Ú§â§à§Ó§Ñ§ß§ß§í§ç §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§Û §Ü§Ý§Ú§Ö§ß§ä§Ñ§Þ.§®§à§ß§à§Ò§â§Ö§ß§Õ§à§Ó§í§Ö §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§í §Ó §²§å§ß§Ö§ä§Ö
§®§à§ß§à§Ò§â§Ö§ß§Õ§à§Ó§í§Ö §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§í §Ó §²§å§ß§Ö§ä§ÖNikolay Belousov
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§¥§à§Ü§å§Þ§Ö§ß§ä §á§à§ã§Ó§ñ§ë§Ö§ß §Þ§à§ß§à§Ò§â§Ö§ß§Õ§à§Ó§í§Þ §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§Ñ§Þ, §Ú§ç §æ§å§ß§Ü§è§Ú§ñ§Þ §Ú §à§ã§à§Ò§Ö§ß§ß§à§ã§ä§ñ§Þ. §²§Ñ§ã§ã§Þ§Ñ§ä§â§Ú§Ó§Ñ§ð§ä§ã§ñ §á§â§à§Ò§Ý§Ö§Þ§í, §ã §Ü§à§ä§à§â§í§Þ§Ú §ã§ä§Ñ§Ý§Ü§Ú§Ó§Ñ§ð§ä§ã§ñ §Ò§â§Ö§ß§Õ§í §á§â§Ú §Ó§Ö§Õ§Ö§ß§Ú§Ú §ä§Ñ§Ü§Ú§ç §Þ§Ñ§Ô§Ñ§Ù§Ú§ß§à§Ó, §Ú§ç §Ó§Ý§Ú§ñ§ß§Ú§Ö §ß§Ñ §Ú§Þ§Ú§Õ§Ø §Ú §Ó§Ñ§Ø§ß§à§ã§ä§î §Ú§ß§ä§Ö§â§ß§Ö§ä-§ä§à§â§Ô§à§Ó§Ý§Ú. §±§â§Ö§Õ§Ý§Ñ§Ô§Ñ§ð§ä§ã§ñ §ã§à§Ó§Ö§ä§í §á§à §á§â§à§Õ§Ó§Ú§Ø§Ö§ß§Ú§ð §Ú §å§Ý§å§é§ê§Ö§ß§Ú§ð §á§â§à§Õ§Ñ§Ø §ß§Ñ §à§ã§ß§à§Ó§Ö §Ñ§ß§Ñ§Ý§Ú§Ù§Ñ §ã§å§ë§Ö§ã§ä§Ó§å§ð§ë§Ú§ç §á§â§Ñ§Ü§ä§Ú§Ü.Facebook ni404
Facebook ni404Nikolay Belousov
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§¥§à§Ü§å§Þ§Ö§ß§ä §á§â§Ö§Õ§ã§ä§Ñ§Ó§Ý§ñ§Ö§ä §ã§ä§Ñ§ä§Ú§ã§ä§Ú§Ü§å §Ò§â§Ö§ß§Õ§à§Ó §Ú §³§®§ª, §á§â§Ú§ã§å§ä§ã§ä§Ó§å§ð§ë§Ú§ç §ß§Ñ Facebook §Ó §²§à§ã§ã§Ú§Ú, §Ó§Ü§Ý§ð§é§Ñ§ñ 70+ §Ò§â§Ö§ß§Õ§à§Ó §Ú 20+ §³§®§ª, §Ñ §ä§Ñ§Ü§Ø§Ö §ã§ä§Ñ§Ó§Ú§ä §Ñ§Ü§è§Ö§ß§ä §ß§Ñ §ß§Ñ§Ú§Ò§à§Ý§Ö§Ö §á§à§á§å§Ý§ñ§â§ß§í§ç §á§à§ä§â§Ö§Ò§Ú§ä§Ö§Ý§î§ã§Ü§Ú§ç §Ò§â§Ö§ß§Õ§Ñ§ç §Ú §â§Ö§Ü§Ý§Ñ§Þ§ß§í§ç §Ñ§Ô§Ö§ß§ä§ã§ä§Ó§Ñ§ç. §±§Ö§â§Ö§é§Ú§ã§Ý§Ö§ß§í §Õ§Ñ§ß§ß§í§Ö §à §Ü§à§Ý§Ú§é§Ö§ã§ä§Ó§Ö §á§à§Ü§Ý§à§ß§ß§Ú§Ü§à§Ó §Ú §ä§Ú§á§Ñ§ç §Ò§â§Ö§ß§Õ§à§Ó, §Ó§Ü§Ý§ð§é§Ñ§ñ §ä§Ñ§Ü§Ú§Ö §Ü§Ñ§Ü Panasonic, Coca-Cola, §Ú §Á§ß§Õ§Ö§Ü§ã. §´§Ñ§Ü§Ø§Ö §å§á§à§Þ§Ú§ß§Ñ§ð§ä§ã§ñ §ï§Ü§ã§á§Ö§â§Ú§Þ§Ö§ß§ä§í §Ó §á§â§à§Õ§Ó§Ú§Ø§Ö§ß§Ú§Ú, §ß§Ñ§á§â§Ú§Þ§Ö§â, §Ñ§Ü§è§Ú§ñ 'lumix §Ó §ç§à§â§à§ê§Ú§Ö §â§å§Ü§Ú!' §Õ§Ý§ñ §Ü§Ñ§Þ§Ö§â§í TZ10.Voices For Change - New Media Campaigning
Voices For Change - New Media CampaigningPEJefford
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This document discusses using new media such as social networking sites, blogs, and wikis for campaigning. It summarizes the results of a survey which found that 94% of respondents had heard of new media and 60% had used forms of new media like social networking sites, forums, and blogs. Of those that used new media for campaigns, 1/3 said it increased effectiveness while 2/3 were unsure. The document advocates using new media as additional tools to deliver campaign messages to wider audiences. Barack Obama is cited as using new media like Facebook and Twitter successfully in his presidential campaign.§á§Ñ§Þ§ñ§ä§Ü§Ñ §á§à §Ò§à§â§î§Ò§Ö §ã §Ù§Ñ§Õ§í§Þ§Ý§Ö§ß§ß§à§ã§ä§î§ð §Ú §ã§Þ§à§Ô§à§Þ
§á§Ñ§Þ§ñ§ä§Ü§Ñ §á§à §Ò§à§â§î§Ò§Ö §ã §Ù§Ñ§Õ§í§Þ§Ý§Ö§ß§ß§à§ã§ä§î§ð §Ú §ã§Þ§à§Ô§à§ÞNikolay Belousov
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§£ §á§Ñ§Þ§ñ§ä§Ü§Ö §Õ§Ý§ñ §Ù§Ñ§ã§ä§â§Ñ§ç§à§Ó§Ñ§ß§ß§í§ç §Ü§Ý§Ú§Ö§ß§ä§à§Ó §°§°§° ?§¤§â§å§á§á§Ñ §²§Ö§ß§Ö§ã§ã§Ñ§ß§ã §³§ä§â§Ñ§ç§à§Ó§Ñ§ß§Ú§Ö? §á§â§Ö§Õ§ã§ä§Ñ§Ó§Ý§Ö§ß§í §â§Ö§Ü§à§Þ§Ö§ß§Õ§Ñ§è§Ú§Ú §á§à §Ù§Ñ§ë§Ú§ä§Ö §Ù§Õ§à§â§à§Ó§î§ñ §Ó §å§ã§Ý§à§Ó§Ú§ñ§ç §ã§Þ§à§Ô§Ñ §Ú §Ù§Ñ§Õ§í§Þ§Ý§Ö§ß§Ú§ñ. §µ§Ü§Ñ§Ù§Ñ§ß§í §Þ§Ö§â§í §á§â§Ö§Õ§à§ã§ä§à§â§à§Ø§ß§à§ã§ä§Ú §Õ§Ý§ñ §Ô§â§å§á§á §â§Ú§ã§Ü§Ñ, §Ñ §ä§Ñ§Ü§Ø§Ö §ã§à§Ó§Ö§ä§í §á§à §á§à§Õ§Õ§Ö§â§Ø§Ñ§ß§Ú§ð §Ó§Ý§Ñ§Ø§ß§à§ã§ä§Ú §Ó§à§Ù§Õ§å§ç§Ñ §Ú §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§ð §Ù§Ñ§ë§Ú§ä§ß§í§ç §ã§â§Ö§Õ§ã§ä§Ó. §¡§Ü§è§Ö§ß§ä§Ú§â§å§Ö§ä§ã§ñ §Ó§ß§Ú§Þ§Ñ§ß§Ú§Ö §ß§Ñ §Ó§Ñ§Ø§ß§à§ã§ä§Ú §ã§à§Ò§Ý§ð§Õ§Ö§ß§Ú§ñ §á§â§Ö§Õ§á§Ú§ã§Ñ§ß§Ú§Û §Ó§â§Ñ§é§Ö§Û, §à§ã§à§Ò§Ö§ß§ß§à §Õ§Ý§ñ §Ý§Ú§è §ã §ç§â§à§ß§Ú§é§Ö§ã§Ü§Ú§Þ§Ú §Ù§Ñ§Ò§à§Ý§Ö§Ó§Ñ§ß§Ú§ñ§Þ§Ú.What Clients Want From Digital
What Clients Want From DigitalNikolay Belousov
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§¥§à§Ü§å§Þ§Ö§ß§ä §Ú§ã§ã§Ý§Ö§Õ§å§Ö§ä §Ó§à§ã§á§â§Ú§ñ§ä§Ú§Ö §Ü§Ý§Ú§Ö§ß§ä§à§Ó §Ü §å§ã§Ý§å§Ô§Ñ§Þ §Õ§Ú§Õ§Ø§Ú§ä§Ñ§Ý-§Ñ§Ô§Ö§ß§ä§ã§ä§Ó, §á§à§Õ§é§Ö§â§Ü§Ú§Ó§Ñ§ñ §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à§ã§ä§î §á§à§ß§Ú§Þ§Ñ§ß§Ú§ñ §Ú§ç §á§à§ä§â§Ö§Ò§ß§à§ã§ä§Ö§Û §Ú §ñ§Ù§í§Ü§Ñ. §¡§Ó§ä§à§â §á§â§Ö§Õ§Ý§Ñ§Ô§Ñ§Ö§ä §Ü§à§ß§Ü§â§Ö§ä§ß§í§Ö §â§Ö§ê§Ö§ß§Ú§ñ §Õ§Ý§ñ §â§Ñ§ã§á§â§à§ã§ä§â§Ñ§ß§Ö§ß§ß§í§ç §á§â§à§Ò§Ý§Ö§Þ §Ó §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Ú §Ú §Ó§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§Ú§Ú §ã §Ü§Ý§Ú§Ö§ß§ä§Ñ§Þ§Ú, §Ó§Ü§Ý§ð§é§Ñ§ñ §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à§ã§ä§î §Ñ§Õ§Ñ§á§ä§Ñ§è§Ú§Ú §Ò§â§Ú§æ§à§Ó §Ú §Õ§Ö§Þ§à§ß§ã§ä§â§Ñ§è§Ú§Ú §â§Ö§Ù§å§Ý§î§ä§Ñ§ä§à§Ó §â§Ñ§Ò§à§ä§í. §£§Ñ§Ø§ß§í§Þ §Þ§à§Þ§Ö§ß§ä§à§Þ §ñ§Ó§Ý§ñ§Ö§ä§ã§ñ §ß§Ñ§ã§ä§à§ñ§ä§Ö§Ý§î§ß§í§Û §á§â§Ú§Ù§í§Ó §Ü §à§ä§Ü§â§í§ä§à§Û §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Ú §Ú §ã§à§Ó§Þ§Ö§ã§ä§ß§à§Û §â§Ñ§Ò§à§ä§Ö §Õ§Ý§ñ §Õ§à§ã§ä§Ú§Ø§Ö§ß§Ú§ñ §à§Ò§ë§Ú§ç §è§Ö§Ý§Ö§Û.Loyalty program as a centre of digital marketing strategy
Loyalty program as a centre of digital marketing strategyNikolay Belousov
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§¥§à§Ü§å§Þ§Ö§ß§ä §â§Ñ§ã§ã§Þ§Ñ§ä§â§Ú§Ó§Ñ§Ö§ä §ã§ä§â§Ñ§ä§Ö§Ô§Ú§ð §Ú§ß§ä§Ö§â§ß§Ö§ä-§Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ §Ü§à§Þ§á§Ñ§ß§Ú§Ú Panasonic §é§Ö§â§Ö§Ù §ã§à§Ù§Õ§Ñ§ß§Ú§Ö §á§â§à§Ô§â§Ñ§Þ§Þ§í §Ý§à§ñ§Ý§î§ß§à§ã§ä§Ú §Ú §Ü§Ý§å§Ò§Ñ §Õ§Ý§ñ §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û. §°§ã§ß§à§Ó§ß§í§Ö §á§â§à§Ò§Ý§Ö§Þ§í §Ü§à§Þ§á§Ñ§ß§Ú§Ú §Ó§Ü§Ý§ð§é§Ñ§ð§ä §ß§Ú§Ù§Ü§å§ð §å§á§à§Þ§Ú§ß§Ñ§Ö§Þ§à§ã§ä§î §Ò§â§Ö§ß§Õ§Ñ §Ú §ß§Ö§Õ§à§ã§ä§Ñ§ä§à§é§ß§à§Ö §Ó§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§Ú§Ö §ã §Ü§Ý§Ú§Ö§ß§ä§Ñ§Þ§Ú §Ó §ã§à§è§Ú§Ñ§Ý§î§ß§í§ç §Þ§Ö§Õ§Ú§Ñ. §¸§Ö§Ý§Ú §Ü§Ý§å§Ò§Ñ §Ó§Ü§Ý§ð§é§Ñ§ð§ä §á§â§Ú§Ó§Ý§Ö§é§Ö§ß§Ú§Ö 100,000 §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û §Ü §Ñ§á§â§Ö§Ý§ð 2010 §Ô§à§Õ§Ñ §Ú §å§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§Ö §å§á§à§Þ§Ú§ß§Ñ§Ö§Þ§à§ã§ä§Ú §Ò§â§Ö§ß§Õ§Ñ, §é§ä§à§Ò§í §ã§ä§Ñ§ä§î §ä§â§Ö§ä§î§Ú§Þ §á§à §à§Ò§ã§å§Ø§Õ§Ñ§Ö§Þ§à§ã§ä§Ú §á§à§ã§Ý§Ö Sony §Ú Samsung.§£§Ó§Ö§Õ§Ö§ß§Ú§Ö §Ó §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §Ü§Ý§Ú§Ö§ß§ä§ã§Ü§Ú§ç §Ò§Ñ§Ù §Õ§Ñ§ß§ß§í§ç
§£§Ó§Ö§Õ§Ö§ß§Ú§Ö §Ó §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §Ü§Ý§Ú§Ö§ß§ä§ã§Ü§Ú§ç §Ò§Ñ§Ù §Õ§Ñ§ß§ß§í§çDmitriy Isaev
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§¥§à§Ü§å§Þ§Ö§ß§ä §à§á§Ú§ã§í§Ó§Ñ§Ö§ä §à§ã§ß§à§Ó§ß§í§Ö §á§â§Ú§ß§è§Ú§á§í e-crm, §Ó§í§Õ§Ö§Ý§ñ§ñ §ä§â§Ú §Ü§Ý§ð§é§Ö§Ó§í§Ö §ä§Ö§Þ§í: §á§à§Õ§Õ§Ö§â§Ø§Ü§å §Ü§Ý§Ú§Ö§ß§ä§à§Ó, §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô §Ü§Ý§Ú§Ö§ß§ä§ã§Ü§Ú§ç §Ò§Ñ§Ù §Õ§Ñ§ß§ß§í§ç §Ú §Ü§Ý§Ú§Ö§ß§ä§à§à§â§Ú§Ö§ß§ä§Ú§â§à§Ó§Ñ§ß§ß§à§ã§ä§î §Ü§à§Þ§á§Ñ§ß§Ú§Ú. §°§ã§ß§à§Ó§ß§à§Ö §Ó§ß§Ú§Þ§Ñ§ß§Ú§Ö §å§Õ§Ö§Ý§ñ§Ö§ä§ã§ñ §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§å §Ü§Ý§Ú§Ö§ß§ä§ã§Ü§Ú§ç §Ò§Ñ§Ù, §Ó§Ü§Ý§ð§é§Ñ§ñ §ã§Ö§Ô§Þ§Ö§ß§ä§Ñ§è§Ú§ð §Ú §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§ß§Ú§Ö §Õ§Ñ§ß§ß§í§ç §à §á§à§Ó§Ö§Õ§Ö§ß§Ú§Ú §Ü§Ý§Ú§Ö§ß§ä§à§Ó §Õ§Ý§ñ §á§à§Ó§í§ê§Ö§ß§Ú§ñ §Ú§ç §è§Ö§ß§ß§à§ã§ä§Ú. §´§Ñ§Ü§Ø§Ö §â§Ñ§ã§ã§Þ§Ñ§ä§â§Ú§Ó§Ñ§ð§ä§ã§ñ §Þ§Ö§ä§à§Õ§í §Ñ§Ó§ä§à§Þ§Ñ§ä§Ú§Ù§Ñ§è§Ú§Ú §Ú §à§á§ä§Ú§Þ§Ú§Ù§Ñ§è§Ú§Ú §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Ú §ã §Ü§Ý§Ú§Ö§ß§ä§Ñ§Þ§Ú §é§Ö§â§Ö§Ù §ï§Ý§Ö§Ü§ä§â§à§ß§ß§í§Ö §Ü§Ñ§ß§Ñ§Ý§í.Spik crm 2011
Spik crm 2011Anton Terekhov
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§¥§à§Ü§å§Þ§Ö§ß§ä §à§á§Ú§ã§í§Ó§Ñ§Ö§ä §à§ã§ß§à§Ó§ß§í§Ö §á§â§Ú§ß§è§Ú§á§í e-crm, §Ó§Ü§Ý§ð§é§Ñ§ñ §Ö§Ô§à §â§à§Ý§î §Ó §á§à§Õ§Õ§Ö§â§Ø§Ü§Ö §Ü§Ý§Ú§Ö§ß§ä§à§Ó §Ú §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ö §Ü§Ý§Ú§Ö§ß§ä§ã§Ü§Ú§ç §Ò§Ñ§Ù §Õ§Ñ§ß§ß§í§ç §é§Ö§â§Ö§Ù §ï§Ý§Ö§Ü§ä§â§à§ß§ß§í§Ö §Ü§Ñ§ß§Ñ§Ý§í. §°§ã§ß§à§Ó§ß§Ñ§ñ §è§Ö§Ý§î e-crm §Ù§Ñ§Ü§Ý§ð§é§Ñ§Ö§ä§ã§ñ §Ó §å§Ó§Ö§Ý§Ú§é§Ö§ß§Ú§Ú §á§à§Ø§Ú§Ù§ß§Ö§ß§ß§à§Û §è§Ö§ß§ß§à§ã§ä§Ú §Ü§Ý§Ú§Ö§ß§ä§à§Ó, §ã §Ñ§Ü§è§Ö§ß§ä§à§Þ §ß§Ñ §ß§Ö§à§Ò§ç§à§Õ§Ú§Þ§à§ã§ä§î §Ó§í§Õ§Ö§Ý§Ö§ß§Ú§ñ §â§Ö§ã§å§â§ã§à§Ó §ß§Ñ §á§à§Õ§Õ§Ö§â§Ø§Ñ§ß§Ú§Ö §Ü§Ñ§Ü §ç§à§â§à§ê§Ú§ç, §ä§Ñ§Ü §Ú §å§ç§à§Õ§ñ§ë§Ú§ç §Ü§Ý§Ú§Ö§ß§ä§à§Ó. §´§Ñ§Ü§Ø§Ö §â§Ñ§ã§ã§Þ§Ñ§ä§â§Ú§Ó§Ñ§ð§ä§ã§ñ §Ñ§ã§á§Ö§Ü§ä§í §á§Ö§â§ã§à§ß§Ñ§Ý§Ú§Ù§Ñ§è§Ú§Ú §ã§à§à§Ò§ë§Ö§ß§Ú§Û §Ú §é§Ñ§ã§ä§à§ä§í §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Û §Õ§Ý§ñ §á§à§Ó§í§ê§Ö§ß§Ú§ñ §ï§æ§æ§Ö§Ü§ä§Ú§Ó§ß§à§ã§ä§Ú §Ó§Ù§Ñ§Ú§Þ§à§Õ§Ö§Û§ã§ä§Ó§Ú§ñ §ã §Ü§Ý§Ú§Ö§ß§ä§Ñ§Þ§Ú. §¬§ª§²§ª§§ §¹§ª§³§´§°§£, AdLabs, §¥§Ú§â§Ö§Ü§ä§à§â §á§à §ã§ä§â§Ñ§ä§Ö§Ô§Ú§é§Ö§ã§Ü§à§Þ§å §â§Ñ§Ù§Ó§Ú§ä§Ú§ð
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Spik crm 2011
Spik crm 2011Anton Terekhov
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§¸§Ú§æ§â§í §²§å§ß§Ö§ä§Ñ 2011Nikolay Belousov
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§£ 2011 §Ô§à§Õ§å §Ó §²§à§ã§ã§Ú§Ú §ß§Ñ§ã§é§Ú§ä§í§Ó§Ñ§Ý§à§ã§î 57 §Þ§Ú§Ý§Ý§Ú§à§ß§à§Ó §Ú§ß§ä§Ö§â§ß§Ö§ä-§á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û, §Ú§Ù §Ü§à§ä§à§â§í§ç 36 §Þ§Ú§Ý§Ý§Ú§à§ß§à§Ó §Ñ§Ü§ä§Ú§Ó§ß§à §Ú§ã§á§à§Ý§î§Ù§à§Ó§Ñ§Ý§Ú §Ú§ß§ä§Ö§â§ß§Ö§ä §Ó §Ü§â§å§á§ß§í§ç §Ô§à§â§à§Õ§Ñ§ç. §±§â§à§ß§Ú§Ü§ß§à§Ó§Ö§ß§Ú§Ö §Ú§ß§ä§Ö§â§ß§Ö§ä§Ñ §à§Ø§Ú§Õ§Ñ§Ö§ä§ã§ñ §ß§Ñ §å§â§à§Ó§ß§Ö 71% §Ü 2014 §Ô§à§Õ§å, §ã §â§à§ã§ä§à§Þ §Ñ§å§Õ§Ú§ä§à§â§Ú§Ú §Õ§à 80 §Þ§Ú§Ý§Ý§Ú§à§ß§à§Ó §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§Ö§Û, §à§ã§à§Ò§Ö§ß§ß§à §Ó §ß§Ö§Ò§à§Ý§î§ê§Ú§ç §Ô§à§â§à§Õ§Ñ§ç. §²§í§ß§à§Ü §Ú§ß§ä§Ö§â§ß§Ö§ä-§â§Ö§Ü§Ý§Ñ§Þ§í §â§à§ã §ß§Ñ 40%, §Ñ §à§Ò§ì§Ö§Þ §ï§Ý§Ö§Ü§ä§â§à§ß§ß§à§Û §ä§à§â§Ô§à§Ó§Ý§Ú §à§Ø§Ú§Õ§Ñ§Ö§ä§ã§ñ §ß§Ñ §å§â§à§Ó§ß§Ö 245 §Þ§Ú§Ý§Ý§Ú§Ñ§â§Õ§à§Ó §â§å§Ò§Ý§Ö§Û §Ü 2011 §Ô§à§Õ§å.Philips approach to digital
Philips approach to digitalNikolay Belousov
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Philips is a 120-year-old global company headquartered in Amsterdam that generates over €25 billion in annual sales across its healthcare, lighting, and consumer lifestyle businesses. It employs over 119,000 people globally and invests €1.6 billion annually in R&D. Philips aims to be the leading company in health and well-being through meaningful innovations that improve people's lives. It focuses on aging populations, consumer empowerment, and emerging markets.DHL Social media initiatives
DHL Social media initiativesNikolay Belousov
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This document discusses Deutsche Post DHL's social media initiative to create transparency, limit risks, and leverage opportunities in social media. It provides an overview of the initiative's objectives and challenges given DPDHL operates in 220 markets. It also outlines the tools and coordinated workflow between corporate, business unit, and country levels to develop social media strategies and consistently manage official DPDHL presences across platforms.Social media in practise - Kodak Europe experience
Social media in practise - Kodak Europe experienceNikolay Belousov
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Kodak uses social media to build memorable campaigns that deliver results. They have over 35 contributors representing over 20 countries on platforms like Twitter, YouTube, LinkedIn and blogs. Rules for employee engagement on social media include living company values, protecting information, and keeping conversations timely and respectful. Kodak measures success through increased engagement, followers, views and positive customer feedback. They provide relevant content to answer questions and support business goals.§±§â§Ú§â§à§Ø§Õ§Ö§ß§ß§í§Ö §Ü§Ý§Ú§Ü§Ö§â§í §Ó §²§à§ã§ã§Ú§Ú. §ª§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§Ö §ä§à§Ô§à, §Ü§Ñ§Ü §â§Ñ§Ò§à§ä§Ñ§Ö§ä §Þ§Ö§Õ§Ú§Û§ß§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§Ñ
§±§â§Ú§â§à§Ø§Õ§Ö§ß§ß§í§Ö §Ü§Ý§Ú§Ü§Ö§â§í §Ó §²§à§ã§ã§Ú§Ú. §ª§ã§ã§Ý§Ö§Õ§à§Ó§Ñ§ß§Ú§Ö §ä§à§Ô§à, §Ü§Ñ§Ü §â§Ñ§Ò§à§ä§Ñ§Ö§ä §Þ§Ö§Õ§Ú§Û§ß§Ñ§ñ §â§Ö§Ü§Ý§Ñ§Þ§ÑNikolay Belousov
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CRM §Ò§Ö§Ù §ã§Ú§Ý§Ú§Ü§à§ß§Ñ. §¹§ä§à §ä§Ñ§Ü§à§Ö sCRMNikolay Belousov
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§±§å§ä§î Madrobots - §á§à§Ú§ã§Ü §µ§´§±, §Ó§í§ã§ä§â§Ñ§Ú§Ó§Ñ§ß§Ú§Ö §Þ§Ñ§â§Ü§Ö§ä§Ú§ß§Ô§Ñ, §å§ã§á§Ö§ç§Ú §Ú §á§â§à§Ó§Ñ§Ý§í #oborot...
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§¡§ß§ä§à§ß §´§Ö§â§Ö§ç§à§Ó (§³) §Ò§Ö§Ù §ã§Ú§Ý§Ú§Ü§à§ß§Ñ. §±§â§Ú§ß§è§Ú§á§í eCRM
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- 9. Different Frequency behavior% from segmentSegment BSegment ADays between orders§¤§Ý§à§Ò§Ñ§Ý§î§ß§Ñ§ñ §ä§â§Ñ§ß§ã§æ§à§â§Þ§Ñ§è§Ú§à§ß§ß§Ñ§ñ §è§Ö§á§à§é§Ü§Ñ§¬§°§®§µ §Þ§í §à§ä§ã§í§Ý§Ñ§Ö§Þ §ã§à§à§Ò§ë§Ö§ß§Ú§Ö§¬§°§¤§¥§¡ §Þ§í §à§ä§ã§í§Ý§Ñ§Ö§Þ §ã§à§à§Ò§ë§Ö§ß§Ú§Ö§¹§´§° §Ù§Ñ §ã§à§à§Ò§ë§Ö§ß§Ú§Ö §Þ§í §à§ä§ã§í§Ý§Ñ§Ö§Þ (§á§â§à§Õ§å§Ü§ä, §Ò§à§ß§å§ã, §ã§Ü§Ú§Õ§Ü§Ñ)§¬§¡§¬ (§á§à §Ü§Ñ§Ü§à§Þ§å §Ü§Ñ§ß§Ñ§Ý§å §Ü§à§Þ§Þ§å§ß§Ú§Ü§Ñ§è§Ú§Ú) §Þ§í §à§ä§ã§í§Ý§Ñ§Ö§Þ §ã§à§à§Ò§ë§Ö§ß§Ú§Ö
- 11. www.crmmatrix.nl
- 12. E-CRM - §Ó§í§Ò§â§Ñ§ß§ß§í§Ö §ã§ã§í§Ý§Ü§Ú
- 14. §¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ú §à§á§â§Ö§Õ§Ö§Ý§ñ§Ö§Þ§Ñ§ñ §é§Ñ§ã§ä§à§ä§ß§à§ã§ä§î §ã§à§à§Ò§ë§Ö§ß§Ú§Û (§é§Ñ§ã§ä§à§ä§Ñ §å§Ó§Ö§Ý§Ú§é§Ú§Ó§Ñ§Ö§ä§ã§ñ §á§à §æ§Ñ§Ü§ä§å §á§Ö§â§Ó§à§Ô§à §Ü§Ý§Ú§Ü§Ñ)
- 17. §ª§ã§ä§à§â§Ú§Ú §á§â§Ö§Õ§í§Õ§å§ë§Ú§ç §á§à§Ü§å§á§à§Ü (CRM-§ã§Ú§ã§ä§Ö§Þ§Ñ)§±§à §æ§Ñ§Ü§ä§å §Ü§Ý§Ú§Ü§Ñ §ß§Ñ §ã§à§à§Ò§ë§Ö§ß§Ú§Ö:§¡§Ó§ä§à§Þ§Ñ§ä§Ú§é§Ö§ã§Ü§Ú §à§á§â§Ö§Õ§Ö§Ý§ñ§Ö§Þ§Ñ§ñ §é§Ñ§ã§ä§à§ä§ß§à§ã§ä§î §ã§à§à§Ò§ë§Ö§ß§Ú§Û (§é§Ñ§ã§ä§à§ä§Ñ §å§Ó§Ö§Ý§Ú§é§Ú§Ó§Ñ§Ö§ä§ã§ñ
- 18. §±§Ö§â§ã§à§ß§Ñ§Ý§Ú§Ù§Ú§â§à§Ó§Ñ§ß§ß§à§Ö §á§â§Ö§Õ§Ý§à§Ø§Ö§ß§Ú§Ö, §à§ã§ß§à§Ó§Ñ§ß§ß§à§Ö §ß§Ñ §Ú§ã§ä§à§â§Ú§Ú §Ü§Ý§Ú§Ü§à§Ó §á§à §á§â§Ö§Õ§í§Õ§å§ë§Ö§Þ§å §ã§à§à§Ò§ë§Ö§ß§Ú§ð §Ú §á§à§Ó§Ö§Õ§Ö§ß§Ú§ð §ß§Ñ §ã§Ñ§Û§ä§Ö
- 19. §ª§Ù§Þ§Ö§ß§ñ§Ö§Þ§í§Ö §ê§Ñ§Ò§Ý§à§ß§í §ã§à§à§Ò§ë§Ö§ß§Ú§Û, §é§ä§à§Ò§í §Ú§Ù§Ò§Ö§Ø§Ñ§ä§î ?§Ú§Ù§Ò§í§ä§à§é§ß§à§Û §ß§Ñ§Ô§â§å§Ù§Ü§Ú §ß§Ñ §á§à§Ý§î§Ù§à§Ó§Ñ§ä§Ö§Ý§ñ)MyThomson marketingTailored pre-departure email programmeBookingSeries of up to 8 emails.
- 20. Content tailored to their holiday destination.
- 21. ¡°Sales through service¡± approach.
- 22. Number varies by booking lead-time.Thanks for bookingTop ten places to visitTreat yourself in-flightResort highlightsExcursionsSavings on travel extrasGetting to the airportHave a great holidayDeparture
- 23. MyThomson marketingTailored pre-departure email programmeBookingSeries of up to 8 emails.
- 24. Content tailored to their holiday destination.
- 25. ¡°Sales through service¡± approach.
- 26. Number varies by booking lead-time.Thanks for bookingTop ten places to visitTreat yourself in-flightResort highlightsExcursionsSavings on travel extrasGetting to the airportHave a great holidayDeparture
- 27. MyThomson marketingTailored pre-departure email programmeBookingSeries of up to 8 emails.
- 28. Content tailored to their holiday destination.
- 29. ¡°Sales through service¡± approach.
- 30. Number varies by booking lead-time.Thanks for bookingTop ten places to visitTreat yourself in-flightResort highlightsExcursionsSavings on travel extrasGetting to the airportHave a great holidayDeparture
- 31. MyThomson marketingTailored pre-departure email programmeBookingSeries of up to 8 emails.
- 32. Content tailored to their holiday destination.
- 33. ¡°Sales through service¡± approach.
- 34. Number varies by booking lead-time.Thanks for bookingTop ten places to visitTreat yourself in-flightResort highlightsExcursionsSavings on travel extrasGetting to the airportHave a great holidayDeparture
- 35. MyThomson marketingTailored pre-departure email programmeBookingSeries of up to 8 emails.
- 36. Content tailored to their holiday destination.
- 37. ¡°Sales through service¡± approach.
- 38. Number varies by booking lead-time.Thanks for bookingTop ten places to visitTreat yourself in-flightResort highlightsExcursionsSavings on travel extrasGetting to the airportHave a great holidayDeparture
- 39. MyThomson marketingTailored pre-departure email programmeBookingSeries of up to 8 emails.
- 40. Content tailored to their holiday destination.
- 41. ¡°Sales through service¡± approach.
- 42. Number varies by booking lead-time.Thanks for bookingTop ten places to visitTreat yourself in-flightResort highlightsExcursionsSavings on travel extrasGetting to the airportHave a great holidayDeparture
- 43. MyThomson marketingTailored pre-departure email programmeBookingSeries of up to 8 emails.
- 44. Content tailored to their holiday destination.
- 45. ¡°Sales through service¡± approach.
- 46. Number varies by booking lead-time.Thanks for bookingTop ten places to visitTreat yourself in-flightResort highlightsExcursionsSavings on travel extrasGetting to the airportHave a great holidayDeparture
- 47. MyThomson marketingTailored pre-departure email programmeBookingCustomers love them!
- 48. 60% open rate
- 49. 50% of openers click through
- 50. 300k click-throughs to our travel extras websites so far this year!Thanks for bookingTop ten places to visitTreat yourself in-flightResort highlightsExcursionsSavings on travel extrasGetting to the airportHave a great holidayDeparture
- 51. §³§á§Ñ§ã§Ú§Ò§à §Ù§Ñ §Ó§ß§Ú§Þ§Ñ§ß§Ú§Ö!§´§Ö§â§Ö§ç§à§Ó §¡§ß§ä§à§ß³Ù±ð°ù±ð°ì³ó´Ç±¹²¹²Ô³Ù°ª²â²¹²Ô»å±ð³æ.°ù³Ü´Ú²¹³¦±ð²ú´Ç´Ç°ì.³¦´Ç³¾/³Ù±ð°ù±ð°ì³ó´Ç±¹²¹²Ô³Ù