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Amsterdam Marketing targets three main audiences: inhabitants, visitors, and companies in Amsterdam. Its strategy focuses on connecting and strengthening these groups and helping them choose Amsterdam. Statistics provided indicate there were over 16 million daily visitors to Amsterdam in 2014, with over 81 million total visitor nights spent in the city that year between domestic and foreign visitors. Additional facts about Amsterdam in 2015 include a population of over 811,000 inhabitants, 165 canals, 1281 bridges, 51 museums, 398 hotels with over 52,000 beds, and over 10,000 Airbnb listings.