I have a background in both psychology as in Industrial Design Engineering and I hold a PhD in Consumer Behavior, which is about how consumers are making decisions in everyday environments.
As a Consumer Insight Specialist I make the link between the decisions that consumers make and the marketing of a company. I believe that the customer should be in the center of every marketing activity, because only than a loyal and durable relationship between customer and company can arise for both customer and company.
I have extensive experience in all aspects in the field of Marketing & Marketing Research. My focus is on recommendations and applicability of the results. I have a lot of knowl...
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