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Personal Information
Organization / Workplace
The Hague, Netherlands Netherlands
Occupation
Consumer Insight Specialist
Industry
Advertising / Marketing / PR
About
I have a background in both psychology as in Industrial Design Engineering and I hold a PhD in Consumer Behavior, which is about how consumers are making decisions in everyday environments. As a Consumer Insight Specialist I make the link between the decisions that consumers make and the marketing of a company. I believe that the customer should be in the center of every marketing activity, because only than a loyal and durable relationship between customer and company can arise for both customer and company. I have extensive experience in all aspects in the field of Marketing & Marketing Research. My focus is on recommendations and applicability of the results. I have a lot of knowl...
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Presentations(5)Ìý

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Analytics for cross channel campaigns
Analytics for cross channel campaignsAnalytics for cross channel campaigns
Analytics for cross channel campaigns
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Ontwikkelen van nieuwbouwprojecten waar consumenten op zitten te wachten
Ontwikkelen van nieuwbouwprojecten waar consumenten op zitten te wachtenOntwikkelen van nieuwbouwprojecten waar consumenten op zitten te wachten
Ontwikkelen van nieuwbouwprojecten waar consumenten op zitten te wachten
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5 tips om verzorgingsgebieden in kaart te brengen
5 tips om verzorgingsgebieden in kaart te brengen5 tips om verzorgingsgebieden in kaart te brengen
5 tips om verzorgingsgebieden in kaart te brengen
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Documents(5)Ìý

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Experian Analytics Case - Nieuwbouwpotentie
Experian Analytics Case - NieuwbouwpotentieExperian Analytics Case - Nieuwbouwpotentie
Experian Analytics Case - Nieuwbouwpotentie
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Experian Analytics Case - Basisscholen
Experian Analytics Case - BasisscholenExperian Analytics Case - Basisscholen
Experian Analytics Case - Basisscholen
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Experian Analytics Case - Kanaaloptimalisatie
Experian Analytics Case - KanaaloptimalisatieExperian Analytics Case - Kanaaloptimalisatie
Experian Analytics Case - Kanaaloptimalisatie
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