Activating communities now requires a careful blend of traditional PR and social web strategies to elicit engagement that sparks desired outcomes. The trick? Determining where to concentrate participation that provides the greatest benefit to your audiences and organization. Easier said than done.
For 15 years I have devised strategies to actively engage centers of attention and influence (offline and online), and boost brand affinity. The result is an extraordinary ability to spark conversation, inspire action and cause change.
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